Beijing furniture trade-in policy will continue to be implemented in 2013

Recently, Shen Jinsheng, deputy director of the Beijing Municipal Commission of Commerce, said in an interview that furniture trade-in and credit consumption will become the direction of Beijing's encouragement of consumption in the future. Among them, the old-fashioned furniture that was successfully piloted last year will continue to be implemented.

“When is the furniture trade-in policy implemented and the specific subsidies are being studied?” Shen Jinsheng said that since the policy involves financial subsidies and other content, how to implement the policy rules requires further research and development.

In order to stimulate consumption, after the old-fashioned home appliance replacement, Beijing’s policy of promoting consumption has been added. In November last year, furniture trade-in was started in the home of the home, Red Star Macalline, Lan Jingli, Chengwai Chengjia Square and Jimei Home. After the end of the pilot month, the results announced by the Municipal Commerce Commission showed that during the 30-day implementation of the new policy, the five companies that were piloted to sell completed the trade-in of 150 million yuan, and the trade-in sales of furniture accounted for the total sales of similar furniture. 26.3%.

At that time, during the one-month pilot process, the parts of the remote recycling, return and invoicing were also gradually cracked by the furniture-for-new pilot enterprises through field operations. For the problem of remote recycling, the family said that in order to solve this practical problem, the home of the store requires all the manufacturers who participate in the trade-in to provide the recycling service below the market price.

At the same time, for the return problem, the pilot home store said that if the furniture is returned after the old-for-new replacement, the customer must refund 10% of the subsidy. The pilot store also stipulates that the invoice issued by the store must be opened within one day, and the invoice issued by the furniture manufacturer must be issued within three days to ensure that the consumer does not affect the subsidy. The industry believes that the opening of the above-mentioned links provides support for the continuation of the policy of replacing the furniture with the old ones.

After the end of the furniture renewal test, due to the obvious effect of promoting consumption, the pilot businesses such as Home, Jimei Home, Red Star Macalline, Chengwai Chengjia Plaza, and Lanjingli Home all indicated that they will continue to pay 5% of the trade-in for consumers. subsidy.

In addition to furniture trade-in, Shen Jinsheng also said that in the future Beijing will continue to stimulate consumption by encouraging credit consumption patterns. Yuan Jixi, deputy dean of the National College of Renmin University of China, said: "At present, the credit consumer market has great potential, and Beijing can develop innovative ideas and tap credit consumption products suitable for its own market development."