Soft clothing becomes a bright spot in the city. White-collar workers are the main consumers of their consumption.

Soft clothing is an indispensable part of home decoration, and it is now more and more valued by consumers. The creation of any kind of decoration style and the expression of people's personality are inseparable from the soft lining. The concept of soft loading is that compared to hard-wearing, hard-packing is the basic construction of decoration. For example, the shape and materials used on the wall surface are called “hard-packing”, and in a broad sense, any indoor can Moving and replacing items belong to the category of soft clothing, such as furniture, fabrics, wallpapers, and decorations. In the whole decoration style, the role of soft clothing is very important. Whether it is the European, American, Chinese, Southeast Asian styles, or the simple modern and simple style, it is necessary to use soft clothing to create a living room atmosphere.

Home improvement soft and hard separation

In the traditional decoration mode, the designer must track the entire construction from the basic construction to the later accessories, and the designer often needs to track several construction sites at the same time, and can not put all the energy into the late dressing accessories. Therefore, the “soft dressing” is separated from the “hard-packing” basic construction, which is conducive to improving the designer's attention to home decoration and soft assembly, thus providing better and better home design services. It not only enhances the taste and grade of consumers' home decoration, but also has positive significance for the development of the whole home industry.

The use of soft decorations to enhance the quality of life at home has long been a new consumer trend in home improvement. In homes with strong economic strength, such as Beijing, Shanghai, Shenzhen and other places, the consumption of soft clothing has far exceeded that of hardwear. Under the concept of a green and environmentally friendly life, environmentally friendly and visually-oriented soft clothing has become the trend of home decoration consumption. At present, the personalized home decoration market continues to expand.

Urban white-collar workers are the main consumer

Nowadays, the best-selling household products on the market will be linked to fashion, and the consumer groups with young urban white-collar workers as the main force will promote the market for household soft-wearing. With the soft decoration decoration gradually becoming a hot spot for the consumption of the home, the development of the soft-packing market is constantly being adjusted. In the future, the merchants will no longer sell a single type of product, but the overall design and match, and sell the space.

The development of the future soft-packing market will pay more attention to the flexibility and randomness of decoration. It will become a development trend to change the “clothing” for the home decoration following the seasonal changes. The soft assembly of different colors and shapes will bring people different visual feelings. For example, by simply changing fabrics such as curtains to adjust the home decoration effect, adapt to seasonal changes, and bring a new home experience, it is favored by more and more people.