Smart homes follow the developers to rob the second and third tier markets

Smart homes have already been hyped up and entered the practical application stage. Its high intelligence brings a dreamlike ideal life scene, letting people feel the magic and charm brought by technology. Today, smart home is a blue ocean market, the cake is huge, attracting many brands at home and abroad to compete for the market. At present, many brands compete fiercely in the first-tier cities. Many brands have already set their sights on the second and third-tier markets in order to break through the market. Intensively laid out to master the commanding heights of the market.

Smart home competition in first-tier cities intensified

As early as five or six years ago, most of the smart homes were mentioned, but since 2009, the Internet of Things has been in China, and the rise of cloud computing and 3G networks has made smart homes a bright and long-lasting day. Hey, the industry has ushered in a new spring. Especially in the beginning of 2012, smart home has become the emerging nine strategic industries of the country, laying the confidence of many predators who are outside the market.

The reporter learned that at present, there are as many as twenty or thirty smart home banners in the market. There are foreign brands such as Honeywell and control4, which are the main luxury market. Domestic brands such as Nanjing IOT and Qingdao Haier are constantly grabbing the apartment market. At present, several brands are vying to promote the main technical cards. Each of these brands has its own advantages. These brands basically have a complete integrated smart home system product, which ensures the compatibility and stability of the entire system.

It is worth noting that the current market competition is not only from the first-tier cities such as Guangzhou, Shanghai, Nanjing, Beijing, etc. Second-tier cities, Ningbo, Suzhou, Qingdao, Jinan, Yangzhou and Other economically developed regions have also become battlefields for many brands. For example, Nanjing IOT launched agency and distribution work in several second-tier cities. All agents and distributors first established brand flagship stores to showcase their brand image and charm, allowing consumers to experience the magic of high technology. At present, many third-tier markets have begun to burn gas, and many brands have quietly intervened to try to guide and nurture the market in anticipation of market outbreaks.

Second and third tier cities pay special attention to price/performance ratio

The person in charge of Nanjing IOT Technology Department said that although the smart home industry has just emerged, many foreign industries are optimistic about this industry and have entered strongly. Many enterprises were originally from technology, or came from security, home appliances and other industries. In particular, many companies hold the mind of taking a ticket, holding speculative psychology, wanting to get rich overnight, do not want to take root in the market for a long time, cultivate persistence, and expect to reach the climax of the market, at least three to five years. Many enterprises have begun to retreat because of their incompetence, especially the kind of brand that has been represented from abroad. Seven or eight people have set up a company. Most of them choose to withdraw from the first-tier cities, or they are struggling to support them.

The reporter learned that compared with first-tier cities, the demand space of second- and third-tier cities is indeed quite broad. At present, China is in the middle of urbanization, and the national average urbanization rate has reached 50%. The urbanization rate of most second- and third-tier cities is only about 30%. In contrast, there will still be a long process of urbanization in the future. With the advancement of urbanization, the urban population and the affluent class will continue to grow and become faster for life. The degree of convenience and the importance of family, personal, and property security assurances continue to increase, and the resulting demand is also increasing.

At present, there are some new features in the process of entering the second and third tier cities. For example, smart home companies and real estate developers have joined forces to open up the market, where the developers house is located, and smart homes occupy the market there. It turns out that the first-tier cities are affected by the state's real estate regulation and control, and they are still under pressure in the transaction, while the second- and third-tier cities are relatively good, and they are basically not affected. The commercial housing transactions are booming, and the interest in developers' development projects is soaring. The entry of companies into the market provides a pioneering role.

In fact, in the second and third-tier markets, consumers pay more attention to the technology and brand of products, but pay more attention to the cost-effectiveness of smart homes. For example, this part of the consumer group is more reasonable in pursuit of money, not in luxury consumption, and try to spend a small amount of money to do business. This requires companies to meet customer needs in a targeted manner. The special customized service launched by Nanjing IOT can solve this problem well. Send a special person to the customer's home to inspect the actual needs of the house, give professional advice, and do not have to update all the original equipment in the home, such as electrical appliances, electric lights, Curtains, as long as the intelligent transformation, implanted ZIGBEE module, can achieve intelligent control equipment, saving a lot of money for customers, naturally welcomed by consumers.

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