Packaging concept and furniture packaging
â—† The difference between packaging and bale.
(1) Packing a simple packing article.
(2) Packin: Wraps the item further to give the product attribute that can be sold.
â—† Different definitions of packaging in countries around the world.
United States: Packaging is the use of appropriate materials, containers, and techniques to enable it to safely reach its destination - at any stage of the product delivery process, no matter what external influences are encountered, it can protect its contents. Does not affect the value of the product.
Japanese Industrial Standards [JISZ1010(1951)] Packaging refers to the state in which, when shipping and storing articles, they are wrapped in appropriate materials, containers, and packaging techniques in order to protect their value and their original state.
China: Packaging is the general name for the use of containers, materials, and aids in order to protect products during circulation, facilitate storage and transportation, and promote sales.
According to the above concept, the main purpose of packaging is to protect the product and maintain its value. It involves the selection of packaging materials, packaging methods, protective measures, and packaging and decoration. Packaging is an independent industrial system. Furniture packaging is not Furniture Packing but Furniture Packaging. Furniture wrapped furniture should have good sales performance. Furniture packaging needs to consider all aspects of Packaging.
â—† The definition of furniture packaging design
The design of furniture packaging is based on its purpose and content requirements, and with reference to people's understanding of packaging, it can be defined as: the use of appropriate packaging materials and packaging technology; the application of design laws and aesthetic principles; and the provision of containers, styling and packaging for furniture products. Creative ideas, and use the drawings or models to express the whole process. Furniture packaging design and furniture product design is a dialectical relationship. It provides moderate protection for furniture products in the production, storage, transportation and sales process and reflects the product personality, corporate culture of the production company and design culture. Furniture packaging design participates in the whole process of design, specifications, materials, numbering, structure, and crafts of furniture products.
The role of furniture packaging
The role of furniture packaging has the following aspects: (1) Provide appropriate protection for furniture products. (2) Branding services for the design, production and sales of furniture products. (3) Suitable information resources for furniture companies to deploy information technology, product generalization, production and sales of inventory information society services. (4) Serve consumers of furniture products.
â—†Providing moderate protection for furniture products is the main function of furniture packaging.
Furniture production requires a long time and space conversion process from production to use. All this process includes the steps of storage, transportation, sales and self-assembly of furniture products. The value of furniture products can only be avoided under good packaging design to avoid adverse effects caused by changes in humidity, temperature, mechanical collisions, and biological factors. When the furniture reaches the final stage of the consumer, the shape, appearance and structure of the furniture product have not been cracked, swollen, warped, moldy, detached from the paint film, cracked marble or glass, and the value of the furniture has finally come to an end. reflect.
â—† The branding service for the design, production and sales of furniture products is an important function of furniture packaging.
For export-oriented furniture manufacturers who are OEMs, overseas companies will place very high demands on packaging. Packaging design, exterior decoration and design are sometimes provided by them; this is actually a strict restriction for the brand design, production and sales of the domestic furniture industry. China is a big country in the production and sale of furniture. With good furniture packaging, the development of the Chinese furniture industry will have more room.
As the saying goes: â€œGood horses are equipped with good saddlesâ€, but many furniture companies consider the particularity of furniture products. Before consumers use them, the sellers have already unpacked the outer layers of packaging, so they often overlook the importance of packaging. Now we have noticed that DIY furniture, KD furniture, etc. need excellent furniture packaging; furniture companies' corporate culture, service quality, product quality and other embodiments also rely on furniture packaging. The packaging design of the furniture is not only the design and beautification of the packaging box, it also includes the design of the enterprise, the product logo and the technical treatment of the marking, the product specification, after-sales service, and instructions for use. In short, furniture packaging provides a broad stage for the furniture manufacturer's brand management. The cost of furniture packaging can be calculated as production cost. If the first-class furniture is equipped with a three-stream packaging, it can only sell the second-rate price, and the product is also difficult to give the user confidence.
â—† It is a special function of furniture packaging for furniture companies to adapt to the informationization of resource allocation, product generalization, production and sales and zero inventory.
The unified specification of the packaging box for furniture includes the design of surface decoration and sealing tape.
1. Sealing tape provides a good data entry for the informationization of furniture manufacturers' deployment of resources. Sealing tape paper adopts bar code processing technology; after packaging and storage, the product name, model number, specifications, parts and components, color, material, production cost, sales purpose, and date of manufacture, products such as King Size/Queen size can all be entered in the same way. The EXCEL database is linked with barcodes to meet the needs of the company's overall operations, market research, annual summary, and container packing calculations.
2. Uniform specifications of the outer box can reduce the inventory of cartons. Different furniture products can use the same specification of the outer box. Such as: different wrought iron soft chairs or solid wood dining chair products (DIY structure), parts of different shapes, but the packaging box size can be considered consistent; many current furniture manufacturers directly in the outer box printing product modeling, which limits the packaging The general purpose of the carton.
3. For similar bed nets, wrought iron beds and other parts, you can consider the general use of packaging. Such as: bed nets and steel pipe bed mother and other common parts according to specifications alone use the outer box, different suite furniture other parts to give different product numbers; need product support, the suite other parts and common parts (wrapped) with the same bar code Face storage.
The technical treatment of the above-mentioned furniture packaging reduces the time for capital turnover and enables the company's production to meet the requirements of an information society.
â—† Serving consumers of furniture products is the ultimate goal of furniture packaging.
When people talk about furniture design, their favorite slogans are "humanism" and "green design." Furniture products, especially DIY furniture and KD furniture, must have a good furniture package to truly serve consumers. An excellent furniture package includes the following aspects that are beneficial to consumers: (1) The hardware accessories are prominent and the accessories should not be less. (2) The assembly drawing is clear and standardized, and the assembly steps are simple and easy to understand. (3) The parts are taken in the order of assembly, easy to identify, (4) there are detailed precautions for use, there are materials, processes, structures, design and other instructions in English and Chinese. (5) There is a clear description of after-sales service content and consumer rights.