Section 4 Sales Packaging of Goods
First, the concept of sales packaging and its function
Commodity sales packaging, also known as small packaging, retail packaging, is a small package that is sold for the purpose of sales and sold to consumers. It has the following features.
1, identification function
2, convenient function
3, landscaping
4, imagination and association function
Second, the design of sales packaging
In order to maximize the function of commodity packaging, give full play to the role of packaging in the logistics environment and the impact on marketing, product packaging design should follow certain principles.
(A) Science and Safety
Packaging design should be based on the characteristics of the packaged goods and the level of protection required, as well as transportation, storage, sales, environmental protection and other aspects of the requirements of a reasonable choice of packaging materials, scientifically determine the packaging modeling structure and protection methods, the use of advanced packaging technology and technology The overall structure of the package has the greatest rationality and sufficient strength to fully ensure the safety of the products contained in the package, and achieve comprehensive balance among the various packaging functions.
(B) Economical
Packaging is closely related to the cost of goods and circulation costs. Under the prerequisite of guaranteeing the necessary functional conditions for packaging, the packaging design should select inexpensive packaging materials; under the premise of not affecting the quality of the packaging, the packaging design should select the packaging materials for the entire family; without prejudice to the quality of the packaging, The use of economical and simple process methods to reduce packaging costs, thereby reducing the price of goods; under the premise of meeting the strength requirements, should use lighter weight packaging materials, reduce the packaging weight as much as possible, reduce the packaging volume, and achieve the standardization of packaging specifications. Improve the utilization of transport handling capacity and warehouse capacity, reduce circulation costs.
(III) Liquidity
It is necessary to consider the requirements for the circulation of transportation, loading and unloading, stacking and storage. To consider the limits of human handling capacity and the efficiency of mechanical handling, stacking and full use of transport, handling tools, and storage space, reasonably determine the shape, volume, and weight of the packaging.
(4) Convenience
According to the requirements of the production, sales and use of modern commodities, it is convenient for producers to achieve continuous and automated packaging, facilitate the display of sales by sellers, and be convenient for consumers to carry, use, open and close. At the same time, according to different consumer targets, different sizes, quantities, and specifications of packaging should be adopted, and related commodity packaging should be used.
(5) Aesthetic promotion
We must have beautiful shapes, colors, and patterns to satisfy consumers' aesthetic psychological needs, and urge consumers to have a sense of beauty in commodities, so that packaging and decoration can cater to consumers' psychology and play a significant role in promoting sales of goods.
(6) Innovation
Commodity packaging design should adapt to the needs of the market and the development of the times, and constantly innovate, so that the commodity packaging is novel and unique, and it is distinctly different from other similar commodity packaging, which can improve the market competitiveness of the commodity, help the commodity to occupy the market and expand the market.
(vii) Hygiene
In the packaging design of foods, medicines, cosmetics, hygiene products and other commodities, special attention should be paid to the hygienic requirements of the packaged goods. On the one hand, the package is required to be able to isolate the pollution of various unhygienic factors, especially the contamination of microorganisms, pests, and rodents. On the other hand, there is a requirement that packaging materials should not contain toxic substances and harmful chemical changes (packaging materials cannot react with commodity ingredients to form toxic substances and contaminate goods).
(8) Environmental protection
When designing packaging, we must consider the requirements of environmental protection, increase the awareness of pollution-free and environmental protection, and adapt to the new competition caused by countries' new standards and new regulations for packaging materials and packaging waste, and vigorously develop waste. Recyclable, reusable, easy to recycle, or self-degrading green packaging. At the same time, we must pay attention to the rational development of resource-saving packaging in packaging design.