When we look at the article, we will encounter such words: architectural style, painting style, calligraphy style, work style and so on. What is style? In short, style is the artistic characteristics and creative personality that a writer expresses in his creation. Different writers have different artistic features and creative personalities. Their creative styles are also different.
A writer with a unique style, his works are not given a name, and readers who are familiar with their works can also be identified at a glance. For example, the ancient Chinese calligraphers Yan Zhenqing and Liu Gongquan have their own unique calligraphy. Those who have studied calligraphy can speak their own styles. The literary history of China spread such an episode. Song Zhaoming Cheng mixed his wife Li Qingzhao (a famous woman writer's “Chongyang drunk flower yin†in the phrase “you can't ignore the evil spirits, the curtain is westerly in the wind, and the person is thinner than Huang Huashouâ€. In the words of the friend, the friend immediately looked and immediately pointed out that the “three words of perfection†was the best sentence in Yi’an (the number of Li Qingzhao).Why it can be recognized immediately because his friends are familiar with the style of Li’s words. Delicate and euphemistic.
Style is not what all writers have. It is a mature expression of the writer's artistic creation. Therefore, for the writer, the style is not only a symbol of the difference between the writers in artistic creation, but also a value measure of the writer's artistic creation. Marx placed great emphasis on the style of artistic creation. In his letter to Engels, he talked about his daughter's stage performance and wrote that if she wants to impress the audience, she must develop her own style.
The formation of style
Style is gradually formed in the author's creative practice.
The formation of style has both subjective and objective reasons. The subjective reasons refer to the writer's talents, life experiences, ideological concepts, artistic talents, self-cultivation and interest, as well as aesthetic tastes, hobbies, etc. These have a decisive significance for forming the author's creative style. The writer's style is always integrated with the writer's ideas, life practices, and artistic interests. That is to say, the style is first subject to the subjective conditions of the writer.
The formation of style is also influenced by objective factors. In other words, the political, economic, and social trends of the writer's life will all mark the formation of the writer's style. Because the writer's style is influenced by the writer's subjective and objective factors, when the writer's subjective factors or objective conditions change, the writer's style will also change. That is, the writer's style is not permanent. The writer's style is also constantly developing and enriching.
Writer style performance
Since the writer's style is the artistic characteristics and creative personality of the writer's creation, then this style must be expressed through both the content and the form of the work.
From the content point of view, it is mainly depicted in what it describes and the characteristics of the events and people depicted. Formally speaking, the style of a writer as a literary work is first expressed in language.
Packaging design style
Although packaging and decoration are not pure art, and they are different from literature, painting, dance, and music, it is not a simple art. However, it is a very creative application art that serves the sale of goods. It also requires the expression of beauty. Requires the design of works to have a distinctive personality and characteristics, giving people a sense of beauty. The facts of numerous packaging and decorating works show that the style of successful packaging and decorating works is different.
The United States Charles Berndt company is headquartered in New York, Charles Bernd is the company's general manager, which is a packaging design company, Mr. Bernd is very focused on packaging design style. He advocated that the design style be simple and clear, and use the text as boldly as possible. This is because the decision of the consumer to make a purchase in the market is often only two or three seconds.
The formation of the design style of the product packaging and decoration is the same as the artist's style described above. It is also determined by the subjective conditions and objective conditions of the packaging designer. The performance of the packaging design style is due to the designer's different packaging design styles for the composition of the packaging and decorating, and what methods and means are used to perform.
As mentioned earlier, consumers make purchase decisions in the market for only two or three seconds. Therefore, many packaging design companies have proposed that the design should be “simple, clear†and “simple and clear†but in the design style. There is still a difference. This is mainly due to the different means they use to convey product information, establish corporate image, and pursue sales.
Some attention to shape, color, space and all other effects;
Some focus on trademark design, emphasizing prominent corporate image;
Some design features focus on painting and illustration;
Some advocate simple, clear, and bold use of text;
Others like to use modern photography technology, preferring to use indentation technology on the box to create space, highlight product image, and enhance publicity.
So there was a very special cosmetics packaging design, elegant colors, warm and gratifying; some serious, rich sense of luxury; some colorful; some elegant, brisk, and some in the pursuit of fine cultural and aesthetic sense of style Combined, very emotional.
The style of packaging and decoration design is a very important issue in the design of packaging and decoration. With the design style, the packaging and decoration of a design company will have its own characteristics.
The design style of packaging and decorating is still less narrated in this article, and the book discussed is still a preliminary analysis. The style of research needs to be mastered and analysed in a large number of packaging and decorating works. It is also an excellent packaging and decorating design work. What we are talking about here is only a role to play.
Source: PACK.CN