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Modern packaging design is a culturally oriented, life-based, modern-oriented design discipline. Therefore, both in theory and in practice, we should treat packaging design as a form of culture.
In human social life, the needs of all living things have been transformed into cultural needs. Modern packaging design is a culturally oriented, life-based, and modern-oriented design discipline. Therefore, both in theory and in practice, we should treat packaging design as a form of culture: In modern society, the study of design theory is not only an in-depth analysis of a discipline, but should be a variety of Interdisciplinary views. Looking at the packaging design activity as a cultural phenomenon is not only a matter of simple satisfaction of material functions and spiritual needs, but also the connotation that modern designers must explore.
Culture is the sum of material wealth and spiritual wealth created in the course of human history practice. So can the packaging design culture include all people’s behavioral patterns and the things created by these behavioral patterns, as well as those formed in these aspects? Mental concept. These are a complex whole consisting of many design cultural elements.
Packaging design is at the core and leading position, and it is the basis and basis for all activities of the design system elements. The development of science and technology, improvement of productivity and cultural progress, and the impact on packaging design culture are mainly reflected in production and life concepts, values, thinking concepts, aesthetic concepts, moral and ethical concepts, and national psychological concepts. Packaging design is the most stable part of designing the cultural structure, and it is also the soul of design culture. It also stipulates its own development and laws, absorbs, reforms, or repels the elements of heterogeneous culture, and influences the development trend of design culture.
For example, a person from the Chu country to Zheng Guo sells beads, which is a cabinet for Mulan, which is adorned with guizhou peppers, decorated with beads and jade, decorated with roses, and feathered with feathers. The whole box is gorgeous and high-end, and the beads are put into such a box. A Zheng Guoren bought the beads, left this gorgeous box, and returned the beads to the Chu people.
This story is a metaphor for the shepherd’s end of the story. It is used to commercialize the packaging of goods and sensationalism, relying on splendid packaging to deceive the consumers, splendidly embodies the table, and defeats them. However, from the perspective of modern economics, good quality is important, but the packaging can not be ignored. Not forgetting the deep history of the alley is over. We must also emphasize the role of packaging in the creation of products and sales in the market while attaching importance to product quality.
Packaging design and cultural structure are related to each other to form a system that constitutes an organic whole of the packaging design culture. The packaging design culture is the most active factor. It is dynamic and easy to communicate. At the same time, the development of packaging design culture is always reflected in its body. For example, from the reform and opening up to the outside world, we learn advanced science, culture and technology from abroad. The infiltration of products is playing a leading role in this cultural shock; in the market, product packaging is updated. An endless stream. The most authoritative factor is to specify the overall nature of the packaging design culture, which is an important link for maintaining the inter-group relationship of design, and it is also a guarantee for the scientific and effective implementation of packaging design. This has become the yardstick for packaging designers to engage in design activities. Different design concepts will bring different behaviors and social outcomes, recognizing the new requirements of the new environment, and grasping new ideas, concepts, and methods that meet new requirements. This is a new height of design concepts. They depend on each other, combine with each other, infiltrate each other, and are reflected in each specific packaging design activity and design work.
Packaging culture spreads in space and time, exists in a certain space, and produces the nationality of packaging design culture. Because culture exists for a certain period of time, it produces the era and nationality of packaging design culture, which constitutes the social attribute of packaging design culture. And essential attributes.
The packaging design culture involves the occurrence of culture. It is precisely because the cultures of the world do not come from the same source. Of course, there are national issues. Every nation in the world, due to the constraints of different natural conditions and social conditions, has formed the language, habits, morality, thinking, values, and aesthetic concepts that are not to be asked by other nations. Therefore, it will surely form a distinctive national culture. The nationality of packaging design culture is mainly reflected in the cultural structure of packaging design, which reflects the psychological commonness of the entire nation. Different cultures and different cultures lead to different cultural concepts, directly or indirectly, in their own design activities and products. Such as the scientific, logical and rigorous and rational style of the German design, Japan's novel, smart, light and exquisite and full of human-like features, as well as Italian design elegance and romantic sentiments, these are all born of their different ethnic groups. In the atmosphere of cultural conception, the stability, completeness, formal integrity, and symmetry of China's packaging design style are also the reflection of the introverted psychological characteristics and relatively conservative social consciousness of the Chinese people.
Because of the concept of consciousness of design, the materialization of design consciousness, the derivative of national design consciousness, and the way of activities and results of practice under the guidance of people's design concepts, they have added different national colors and are imprinted with the imprint of nationality.
Source: Guangzhou Li Hao Logistics Planning Studio Customer Service Department: Wu Shanshan