"Buying and returning beads," says "Han Feizi, the foreign reserve said to the left": "The Chu people sell their beads to Zheng, who are cabinets for Mulan, smoked with guinea peppers, decorated with beads, decorated with roses and series with jade. Zheng bought it and returned it." “椟†means a hibiscus, a container for pearls. This allusion is circulated as an idiom. It means that the book is used to the end, and that it is used as a joke and allegory. However, today we use divergent thinking to approach from the perspective of packaging design, and we will get a lot of strange and useful inspiration. 
The modern package is a mature product of industrial development. It is increasingly enriched and improved along with the improvement of the level of development of the social productive forces and the change of the people's lifestyle. All kinds of beautiful and reasonable packaging are filled with all aspects of modern life. Rapid development of packaging technology in the rapid development of science and technology today, showing a variety of appearances, and packaging of wood products as one of the historical development process of packaging, has been used up to now, has a strong vitality, has become one of the traditional packaging with rich folk features . Japan's packaging, which is deeply influenced by Chinese traditional culture, makes use of the ingenious and reasonable use of natural materials, and grasps the aesthetic culture of “Heaven and People†to make the packaging design of Dahe Nationality natural, simple, and exquisite. To a certain extent, it can be said. It is slightly better than China's modern packaging. Among them, the packaging of wood products accounts for a large proportion. Some philosophers have said that the development of anything is like a shuttle, with two sharp tips. It can also be argued that the two phases of historical development are often similar. If the future is foreseen from this point of view, then whether the packaging design trend in the future is Will it be to the development of the realm of "integration of heaven and man" in ancient China? This is an unknown number. 
Secondly, "Buying and Returning Pearl" embodies the powerful promotion function of packaging design. It can be imagined that when Zheng Ren was seeing the “Magnolia Cabinet†that was “smoked with cinnamon, decorated with jewels, decorated with roses, and embellished with emeraldsâ€, whatever was the favorite of the people Chu wanted to sell. It is pearls, and whether or not “椟†has the same value as pearls, he has no hesitation in buying the beautifully decorated “椟â€. From the perspective of modern people, he buys the outer packaging of the product but puts the product in Discarded. In Zheng’s mind, the value of “椟†deserves him to purchase gold, and there is no regrets, no pearls do not matter. Although, in the eyes of others, he committed mistakes, but from another perspective to assume that if it is not Zheng, but Song, Qin or others, they are to buy pearls, they will inevitably be exquisite The “椟†attracts and stays to watch, plays carefully, and finally selects Chu’s pearls “椟â€, so that he not only achieves the purpose of buying pearls, but also has exquisite handicrafts—“椟†. In modern society, packaging has become a part of the production of goods. It is an indispensable means of linking matter with human production and life, and it is also an important means of realizing the value of goods. Packaging is ubiquitous in modern life, and a wide variety of scientific, reasonable and beautiful packaging designs have become silent salesmen and advertising tools. In the increasingly market-competitive market economy era, packaging design promotes sales in the design field. The powerful weapons of the competitive market have increasingly attracted the attention of the business community and the design community. From Chu's point of view, he has an advanced sales concept that is as astute as that of modern people. He is trying to make his pearls beautifully packaged so that he can stand out from many pearl merchants and sell as soon as possible. Pearls can be sold for a good price. For our modern packaging designers, it is an unavoidable responsibility to convey information, promote products, increase value, and deepen impressions through packaging design. Of course, modern people can't make the same low-level mistakes as Zheng, but good packaging can also attract consumers' attention and inspire their shopping habits, prompting them to eventually make purchases. 
Once again, “Buying and Returning Pearls†shows that packaging not only has its own certain value, but also has intangible assets that can add value. "Magnolia", "Jijiao", "Jiaozhu", "Rose", and "Jade" are the material foundations of "Xiang". They themselves have a certain value. In addition to the added labor value of laborers, the packaging itself has its own specific The value exists. However, Cheng Ren spent the relatively expensive price of pearls to buy a separate package “椟â€. Why is this? This undoubtedly shows that the packaging has value-added intangible value, and the United States is priceless. Think about it. If the Chu people's “椟†is used as a distinctive packaging, as Chu's proprietary packaging, its significance is also reflected in its unique brand value. In the history of modern packaging design, the packaging design of famous brands such as “Coca Cola†and “Marlboro†has infinite brand value. Modern packaging is also often a concentrated expression of the comprehensive power of enterprises in the modern society and a full expression of the value of goods. At present, the packaging design of goods is an important part of the formation of CIS goods or services. Packaging design plays a decisive role in the transmission of corporate concepts and images. Serialized packaging design has a strong visual impact because it has a unified trademark, standard font, standard color, standard color system, etc., and performs a series of design processing in the aspect of composition image or size and other aspects. Force, which is conducive to image recognition and brand competition, has become one of the most commonly used forms of packaging design for modern product packaging design. Let us imagine that if the Chu people can develop his "cockroaches" for different kinds of goods, a series of "clams" will be able to become a generation of big businessmen. 
Fourth, the design of packaging can be considered from multiple senses to fully reflect the aesthetic value of packaging. The “squeak†in “Buying and Returning the Pearl†has not only its visual enjoyment, but also the esthetic and tactile aesthetic considerations. Among them, the "Mulan Cabinet" is a material choice, starting from the tactile perspective; "smoked with cinnamon" is based on the sense of smell, which is particularly commendable, it reflects the ancient Chinese people's all-round aesthetic taste; “Pearl jade, decorated with roses, and series of jade†are considered from a visual point of view, not only with color combinations: white pearls, bright roses, green jade; there are point, line, surface composition Pearl and emerald are the points, jade is the face, the beauty of the rose is prominent, and it also has its special contribution to touch. It can be understood why many modern packaging designers tend to choose the packaging of wood products to reflect the natural feeling of their design, because the wooden packaging combines visual, tactile, and olfactory senses to enjoy the senses and touch the wood engraved with the markings of the years. Lines, watching the magical texture created by nature, smelling a touch of woody fragrance, it meets the Chinese traditional aesthetic ideal of “combining heaven and manâ€. The rapid development of modern science and technology, the extensive use of paper containers, and the tremendous increase in printing technology have greatly increased the visual impact of packaging design, but at the same time, there has also been a stereotypical situation. We may wish to get some inspiration from the “椟 , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,. Our era is the era of pursuing personalized shopping. The era of mass production consumption has ended. Now it is based on how much to buy, and personalized packaging design is the most powerful weapon for product sales and market competition. It is believed that the packaging design based on modern high technology can fully reflect the designer's unique creativity, and the personalized packaging design industry has become possible. 
Fifth, packaging is a comprehensive discipline that requires the use of multiple knowledge and skills. It can be imagined how complicated the production of "椟" was at that time. It requires not only the carpenter's labor, but also the addition of jewelry inlaid artists, but also can not do without the steps of incense, the overall design and planning is also essential. The small “椟†contains a variety of technical and knowledge content. In ancient China, this was still the case. Well, in today's highly developed science and technology, in the modern society where fashion is rapidly changing, packaging design is a requirement of cross-science, technology, arts, sociology, psychology, design, materials science, A comprehensive professional design discipline in various disciplines such as geometry. In order to design a good packaging design, the power of a designer alone is far from enough. It requires the cooperation of many talents. It is the result of collective wisdom. 
Sixth, from a certain point of view, the packaging design in the “buying 椟 椟 椟 椟 椟†has the suspicion of “excessive packaging†in its modern sense. Is it reasonable to package pearls with such a beautifully decorated “椟â€? The Chu people want to sell pearls. The pearl's own brilliance has been concealed by the packaging, “椟â€, and it is not only time-consuming to make hibiscus. In order to do so, the purpose of its merchandise trade has not really been realized. In modern society, this kind of situation is also abundant. Overlapping and tedious packages do not contribute to the protection, use and promotion of products. This is contrary to the original intention of packaging design. It not only wastes manpower and material resources, but also wastes precious value. The time will also cause environmental pollution and great waste of natural resources. As the global population continues to increase rapidly, natural resources are increasingly depleted and the global environment is deteriorating. Mankind is facing great threats to nature and the environment. How can mankind continue to develop better and become the most important issue of concern to the people of the world. Environmental protection campaigns and green campaigns have come out. "Green packaging" will become an inevitable trend. Packaging design must not only take into account pollution-free, pollution-free, but also minimize waste, save materials, and use recyclable materials. It is the responsibility of every packaging designer. And "over-packaging" is bound to become a "cross-street rat" in the field of packaging design, and "everybody shouts." This is probably the most profound revelation from "Buying a Return from a Goat". 
The enlightenment of “Buying and Selling†also is far more than that. It is believed that different thinkers will have more interesting and useful new ideas. I hope that this article can “bring a brick to attract people†and look forward to the pleasing discussion of different ideas and concepts.
(author/Tian Hui)
Guangzhou packaging vision