With the advent of the information age, the degree of fierce competition in the market for goods has increased dramatically, and constantly updated products are attracting consumers in a more rapid and fast manner. Packaging and advertising design convey a wide range of information, which greatly enriches our material and spiritual life. For manufacturers and manufacturers, it becomes more and more important to clearly distinguish their own product brands and service objectives from other similar products. To this end, many companies are exploring their own unique ways and means of delivery, so that products attract attention, in order to achieve a more rapid market share. One of the effective means is to use simple and more influential visual language to attract consumers' attention, bring them visual pleasure, deepen consumers' understanding of the product, and gradually enhance the product's value in the minds of consumers. Brand awareness and value awareness occupy the psychological space and visual space of consumers and guide and complete consumer behavior.
In addition to basic functions, packaging design has an important role to play in improving product quality and value of goods. Numerous business owners and designers have also enhanced new thinking and research while developing new technologies and materials. The emphasis on new ideas allows design and technology to go hand in hand and seek more effective marketing and sales for products. While people's lifestyles and ideological consciousness are also receiving a lot of information shocks, they are also turning preferences into fast, personalized, stylish, and emotional products. For this reason, each merchant and company pays more attention to the role of “image spokesperson†of product packaging, because the packaging carries not only its own material functions, but also reflects the spirit of the enterprise and creates the brand awareness of the company. For consumers, they can choose to use the satisfaction, the appearance of the design of humanized and personalized products, to obtain the maximum physical and psychological satisfaction, is the greatest enjoyment of consumption and happiness. In order to attract consumers' attention and arouse consumer awareness quickly and effectively in many static products, product packaging designers organically combine simple and bright visual effects with individualized design, which forms a major feature of the unadorned design in the information age.
The non-decorative design is essentially an effective visual image and process design based on the most simple text symbols. As an ancient human communication method, the written symbols together with other memos such as bonfires, knots, and beats constitute the carrier of human signals in the early days. In order to record their thoughts and feelings, humans began to write objects. Such as drawing events, the text also comes with it. The road to the development of the text is long. After several years of development, the textual function has evolved from a single memo to a text art that integrates communication, memorandum, lyricism, appreciation, and aesthetics. Whether it is the Sumerian cuneiform characters, the Egyptian hieroglyphics, or the Chinese oracle bones in the Shang Dynasty, both the apparent characters and the ideographic characters, they all fully embodied the abstract compositional features and, at the same time, served as direct elements of communication. More widely used by modern design. Unadorned text design maximizes the possibility of writing elements in creation, abandons people's pure decoration and temptation of "shape", and eliminates the burden of extraneous, disorderly and noisy vulgarity. On the one hand to explore the semantic functions of the text itself, on the other hand, to explore the compositional structure of the visual symbols in each layout, and to use the repetition of the text, density, and balance to change the number, position, and orientation of those elements. It reflects the design concept and individual characteristics. Emphasizing those factors that have a decisive effect and expanding their visual superiority have created a clean, vivid and pleasing design for us. For example, the Nikon camera packaging design made in Japan controls the display surface completely on the background of a single color. The main model information adopts a hollow black body with a character angle, and a dynamic italic brand name embellishes them, using the sense of direction. The change reflects the rationalization of the layout of the publication and expresses its attributes and excellent high-quality feelings.
Today's social information is changing rapidly and competition is becoming increasingly fierce. People's transmission and acquisition of new information will become faster and faster. At the same time, expectations and requirements for new things will increase. Using the effective means of modern design to satisfy people's visual, tactile and psychological feelings is the common responsibility of design. As a kind of objective form, the non-decorative design has unique advantages in its aesthetic value, characteristics of song and personality, but in order to truly combine the rationality of design and the romanticity of creativity, it is necessary to develop new ones. Visual concepts and forms of expression, sublimation of ordinary visual elements into a visual language full of infinite creativity, and to find out the meaning of those philosophical and aesthetic interest. The non-decorative design is a simple design energy with great potential. It is inseparable from new ideas, new thinking, and new ideas. With the popularization and application of computer technology, traditional information transmission methods and aesthetic habits are also indispensable. It is changing. The variety of text art designs displayed before us is very varied and the style is ever-changing. In some packaging works, there can be no pattern image, but can not lose text information, the role of words can be expressed in the process of sales is essential, many excellent designs are very focused on the use of the text, simple use As a design language, texts are organized through size comparison, density change, and virtual and real arrangements, which can obviously enhance the vitality and visual impact of character elements.
As a modern product packaging design, people in addition to following the visual laws in order to find simple and effective visual elements. It is gradually diluting the decorative meaning of the design. As Gongmbisi wrote in his book “The Sense of Order,†“The danger of decorating is that it makes us dazzled and accepted without proper consideration...†Therefore, the pursuit of pure text symbolization and layout The diversification is very effective, facing the design of information, visualization, and art, looking for the intrinsic link between elements and elements, exploring the language and shape of words, and applying the principles of points, lines, and surfaces. Diversified processing methods, familiarize with and master the personality characteristics of various types of characters, and grasp the composition of kerning and line spacing of characters and characters. In the visual form of strengthening the trend and style positioning, this type of design will undoubtedly be a more charming landscape in packaging design.
The graphic design of the text and the textual design of the graphic further renders the space for text design and brings infinite imagination to the text design. The effective design of words and phrases has enhanced the creative personality and enriched the original values ​​used as symbols. On the basis of easy-to-read and easy-to-remember, it presents people with visual comfort and enjoyment. The above-mentioned feelings of seeking more quickly show people's eyes. The pale and monotonous symbol image became interesting and visualized, strengthened the language effect, improved the design content and quality, and enriched the expressiveness and impact. Examples of Japanese whisky packaging design, the entire version of the use of text elements, large handwritten calligraphy highlights the brand name image, fine auxiliary text neatly arranged, better set off the main image, forming sparse and dense, big and small strong Compared. It fully reflects the elegance and design of the wine. In the meantime, some subtle text arrangments have made the unique design of the design even more remarkable. Only the external packaging makes people look after each other for a long time. There are many kinds of unadorned designs that are much less. As we all know, the diversification of the style of modern design is changing with each passing day. However, the realm pursued seems to be similar, and on the basis of full consideration of the visual laws of the people, the most clean and effective methods are sought. To study it, it is actually the research and design of national culture and world culture in the information age. From a broad perspective, text is a carrier of culture. It conveys information through pictographic and ideographic meanings. In different historical periods and different cultural backgrounds, texts exhibit different characteristics. For example, the body of Chinese characters is very varied in style and style, and the writing is very melodious. Jinwen's simplicity and mellowness; Han Li's quaint simplicity and dignity; the freedom and grace of the grass; the stable and stable character of the Chinese scriptures, plus modern book arts inherit and carry forward the traditional culture. On the basis of this, reasonable use of the art of exaggeration and distortion in the way of text and text, text and planning, planning and planning interspersed, echoing, combination of composition, reflecting a new visual effect. Another example is Latin texts, which are characterized by simple geometric shapes and concise strokes. Through the evolution and differentiation of the fonts, many styles have been formed. Their functions, forms and aesthetics have continuously evolved, and they have infiltrated the vision of information and digitization. In the design, the design language full of passion and artistic appeal has become the most valuable content of the design without packaging in packaging design.