British style outdoor - LONSDALE Dragon Lion Dell Read more >>

Dragon Lion is a high-end functional fashion brand from the UK. Since its inception, it has been the benchmark of British fashion. With more than 4,000 outlets worldwide, the brand is named after the old British family of Lonsdale, the family because of the travel adventure and fashion movement. The passionate hobby and outstanding contribution are known to the world. In 2011, LONSDALE debuted in China as a “ruler of rules”, bringing with it a brand-new style of brand-new culture that combines both functionality and style.

At this year's ISPO exhibition, Dragon Lion introduced new travel equipment, lightweight air concept design and technology that can be used to switch between different environments. It brings both functional and fashionable clothing; the new waterproof down series makes down jackets. It is not only waterproof on the surface, but also able to waterproof down, and people will stay in the water for 6 hours without sinking.

This year, Lions and Dale will host an outdoor photo contest and work with Fashion Group to develop entrepreneurial travel and allow participants to find their own destination.