According to sources on February 10, Red Star Macalline has confirmed that JSWB, the third-largest acquisition in the industry, has a purchase price of 1.4 billion. At present, the two parties have signed a framework agreement and will complete all acquisitions in the near future. The acquisition will further strengthen the position of Red Star Macalline in the home circulation industry.
It is reported that Red Star Macalline has opened 125 stores in more than 90 cities across the country and has become a leading company in China's home circulation industry. JSWB's outlets are mainly in the economically developed Yangtze River Delta, the Pearl River Delta and the northeast region centered on Changchun. Its “Furniture Village†brings together more than 1,000 domestic and international home furnishing brands, with exclusive or flagship display of nearly 70 brands in dozens of countries. hall.
In fact, at the end of 2009, the two companies in the industry had to carry out "deep cooperation". Since then, the news about the integration of the two sides has continued to spread.
It is understood that after the completion of the acquisition, Red Star Macalline will continue to retain the "Jisheng Weibang" brand and promote the "double brand" strategy. At the same time, it plans to add building materials to the “Furniture Village†model of JSWB and become the world home factory direct sales center. In addition, the management of JSWB will be localized, and the original team and talents will remain integrated.
At present, the domestic home furnishing industry has a low degree of brand concentration. The industry believes that this Red Star Macalline integration JSWB, or will be able to build a larger resource platform in the industry through the centralized integration of high-quality resources in the industry, and promote the efficiency of product design, new material development, green environmental protection and other parties.
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