The arrival of the personalized printing era

- HP Indigo Digital Printing Strategy and Product China Conference Held in Beijing

From October 28th to October 29th, the HP Indigo Digital Printing Strategy and Product China Press Conference was held at the China World Hotel in Beijing. This is the first digital printing technology application event held in China after HP acquired Indigo. In this meeting, HP Indigo announced a new digital printing strategy in China, and introduced three of today's most advanced color digital printing devices, including the hp indigo press 1000, ws2000, and 3000. Business users from home and abroad told us about them. The use of the most advanced digital printing technology to provide customers with personalized service experience, so that users have a deeper understanding of the digital printing market, prospects and development trends at home and abroad and other forward-looking concepts, so as to better grasp the rapid development of Market opportunities.

The hp indigo press 1000 (Platinum) press, introduced this time, is a high-performance, cost-effective six-color digital offset press. It uses hp indigo's new laser imaging technology (ITT), which allows the laser to precisely match the rotation speed of the imaging drum, resulting in higher resolution, printing 175lpi high-precision images, especially for medium and long presses. Need to print and personalized production. The hp indigo press ws2000O (mnius WebStream) is a representative of the roll-type digital press in the hp indigo device. It uses Platinum's core structure and technology, combined with a paper-feeding system designed for roll materials and capable of printing up to six colors. Especially suitable for spot color and special color requirements of trademark printing, is the best solution for label products printed on demand. The hp indigo press 3000 (UltraStream 2000) is the world's fastest color digital offset press. It can perform 2000 color A3 full-digital printing per hour, which has unique advantages in the long-run market.

At this meeting, HP Indigo senior experts conducted a unique analysis of today's digital printing industry and fully demonstrated the powerful performance of the above digital printing equipment. HP product experts and technical personnel answered the relevant questions raised by users at the scene. Business users, advertising companies, design and production companies, and print service providers talked about their experience in using digital printing equipment to serve customers, thereby enabling users to have a deeper understanding of the potential value and future growth of the digital printing and digital publishing markets.

Hewlett-Packard Indigo held this event in response to the arrival of the personalized digital printing era. With the advent of the personalized era, people’s demand for personalized on-demand printing is increasing day by day. The "digital printing" digital printing technology to meet the user's personalized printing needs, but also for the business to create more business opportunities! According to authoritative statistics, by 2010, digital printing will surpass traditional offset printing and dominate the commercial image printing industry; from 2010 to 2015, the market share of traditional offset printing will drop to 30%, while “digital Printing will rise to 32%. It can be said that digital printing has a broad market prospect and development space.

Indigo, the world's leading provider of digital color printing systems, introduced the world's first color digital printer in 1993. It has the core technology of color digital printing, as well as a full range of digital press products for commercial and industrial applications. It has a market share of up to 50% in the global color digital printer market. On March 25, 2002, Hewlett-Packard Co., the world leader in imaging and printing solutions, acquired Indigo Corporation and launched a series of digital printing products at this conference, with its famous corporate brand, advanced printing technology, and unique digital products. With the printing process, smooth product marketing channels, and the integration of Indigo's technology and product advantages, HP will certainly change the current status of digital printing applications, set off a personalized frenzy in the digital printing market, and promote the rapid development of digital printing. HP is also bound to become the new leader in digital printing. The success of this conference marked the real arrival of the era of personalized digital printing!