At present, the printing industry is facing or will face many challenges. In the next 20 years, there will be a certain degree of division within the printing industry. Some products will still have a considerable market, while some printing products will have to go downhill. It is expected that the market for printed products will begin to shrink after 20 years. For most of us, those challenges are intangible because the major print media are still maintaining a momentum of continuous development.
We divide the printed products into 13 categories, about 100. Below we will examine the main categories one by one and study their respective trends in the next 20 years.
Periodicals
Advertising in magazines and journals will be reduced. Since the number of journal pages depends on the amount of advertising, the decrease in the number of advertisement pages should be equal to the decrease in the number of pages edited. Because of the need to adapt to the Internet, the promotion budget will be redistributed, making it possible to reduce the number of journal pages. With the further development of new revenue models, printed journals will promote mutual development with the Internet. No one can replace the other. However, after 2020, the number of journals will decrease slightly.
1. The rising mailing costs have caused journal publishers to switch to publishing and distributing some electronic forms of publications to reduce stress.
2. With the further improvement of e-readers, electronic publishing will pose a threat to traditional magazines and academic publications.
3. On-demand printing will be applied in bookstores and certain companies or homes. Users can choose to print their own selected articles. Some of the magazine's printing will be transferred from the factory to the home or office.
4. Although with the economic development, advertising costs will rise, the magazine or academic publications publishing industry will have a lower advertising share, which led to the reduction of journal printing page number.
5. Publishers will work hard to establish standardized data bases, making it possible to publish print, disk, or direct electronic downloads.
6. As business owners or other practitioners continue to develop new journal consumer markets, the number of printed and electronic magazines will continue to rise.
Newspapers
The newspaper publishing industry will shrink dramatically. Because the newspaper faces challenges both in the Internet and in advertising. The immediacy and comprehensiveness of the Internet are hard to reach for newspapers, and the layout space of printed newspapers is limited.
The Internet has become the main distribution channel for classified advertising. Since newspapers still maintain a certain amount of market share, they can earn income from posting advertisements and advertisements and other advertisements. But on the whole, in the new media era, newspapers face the most serious challenges.
1. Newspapers compete with other media for advertising and have lost a certain amount of market share.
2. In order to obtain the necessary conditions for promotional advertising and advertising, newspapers will have to increase readership coverage.
3. With the further improvement of e-readers, electronic publishing is a big threat to traditional newspapers, and it is also a great opportunity for development.
4. Newspapers will face the challenge of providing information through electronic or print media.
5. Competition in the advertising share of the newspaper publishing industry will intensify.
6. The newspaper's data repository will become one of the main assets of the industry. The operation of the access permission of these information resources will become the newspaper's main source of income.
Books
As the publication of reference books and academic materials is turning to electronic media (such as online publishing or publishing in the form of so-called e-books), the publication of printed books will decline a bit. The main development trend of printed books will be on-demand printing, which is the so-called single book publication. Before 2020, e-books will not pose a serious threat to printing books. In addition, more people will publish books and promote them on the Internet. As long as consumers need printed editions of books, they can immediately print in bookstores.
1. The need to reduce the cost of unsold books and other aspects of low-efficiency operations will grow stronger, thereby accelerating the development of new book production, distribution and sales models.
2. With the further improvement of e-readers, e-books will pose a threat to traditional books. The reference works will first turn to the publication of electronic forms.
3. Book printing will shift from centralized production to targeted printing near consumers. At the same time ATM technology will be applied to the book printing industry.
4. Primary and secondary schools will assemble computers and use electronic media, thereby reducing the demand for textbooks.
5. By 2020, the prospect of self-publishing publishing market is quite promising. The family will regularly publish personal communications, magazines, vacations, and other materials.
6. The bookstore will continue to operate the book business, but it is also an on-demand printing and e-book download center.
7. Services to help independent publishers or authors in editing, technical support, and marketing will be innovative and applied to specific business activities.
Catalogs
The page numbers of commercial catalogs and consumer catalogs will decrease, but catalogs will increase. The delivery of locked targets will become a norm and guide the recipients to the relevant websites, where push-type media will work simultaneously with traction media. This will result in a slight decrease in the number of prints on the paper catalog.
Since a certain percentage of the population has not yet accessed the Internet or has not been able to access the Internet directly, it is necessary to carry out direct sales through letters or manual delivery.
1. The consumer catalog will exist as a "traction" medium and will complement the company's website and retail outlets, as it will also be able to show consumers the products promoted by businesses and promote more. Online product information.
2. The printed catalogue will use different digital printing, hardcover binding and other methods of production.
3. Because the role of the catalog is mainly to promote or guide the recipients of the selected market to visit the merchant's website instead of directly obtaining orders through the catalog, the number of catalog pages will likely decrease in the coming years. Of course, the catalog will also provide full purchase information.
4. The reduction in the number of product catalog pages will begin as a result of the increase in the cost of mailing, as first-class mail will be reduced and the postal system will require that all postal items be increased.
5. By 2010, e-mail will be linked with physical mail, which will promote the development of the e-mail market. The digital divide between technology-owned and technology-poor people will also exist, which will make it possible for paper-based catalog promotion to have a market.
We divide the printed products into 13 categories, about 100. Below we will examine the main categories one by one and study their respective trends in the next 20 years.
Periodicals
Advertising in magazines and journals will be reduced. Since the number of journal pages depends on the amount of advertising, the decrease in the number of advertisement pages should be equal to the decrease in the number of pages edited. Because of the need to adapt to the Internet, the promotion budget will be redistributed, making it possible to reduce the number of journal pages. With the further development of new revenue models, printed journals will promote mutual development with the Internet. No one can replace the other. However, after 2020, the number of journals will decrease slightly.
1. The rising mailing costs have caused journal publishers to switch to publishing and distributing some electronic forms of publications to reduce stress.
2. With the further improvement of e-readers, electronic publishing will pose a threat to traditional magazines and academic publications.
3. On-demand printing will be applied in bookstores and certain companies or homes. Users can choose to print their own selected articles. Some of the magazine's printing will be transferred from the factory to the home or office.
4. Although with the economic development, advertising costs will rise, the magazine or academic publications publishing industry will have a lower advertising share, which led to the reduction of journal printing page number.
5. Publishers will work hard to establish standardized data bases, making it possible to publish print, disk, or direct electronic downloads.
6. As business owners or other practitioners continue to develop new journal consumer markets, the number of printed and electronic magazines will continue to rise.
Newspapers
The newspaper publishing industry will shrink dramatically. Because the newspaper faces challenges both in the Internet and in advertising. The immediacy and comprehensiveness of the Internet are hard to reach for newspapers, and the layout space of printed newspapers is limited.
The Internet has become the main distribution channel for classified advertising. Since newspapers still maintain a certain amount of market share, they can earn income from posting advertisements and advertisements and other advertisements. But on the whole, in the new media era, newspapers face the most serious challenges.
1. Newspapers compete with other media for advertising and have lost a certain amount of market share.
2. In order to obtain the necessary conditions for promotional advertising and advertising, newspapers will have to increase readership coverage.
3. With the further improvement of e-readers, electronic publishing is a big threat to traditional newspapers, and it is also a great opportunity for development.
4. Newspapers will face the challenge of providing information through electronic or print media.
5. Competition in the advertising share of the newspaper publishing industry will intensify.
6. The newspaper's data repository will become one of the main assets of the industry. The operation of the access permission of these information resources will become the newspaper's main source of income.
Books
As the publication of reference books and academic materials is turning to electronic media (such as online publishing or publishing in the form of so-called e-books), the publication of printed books will decline a bit. The main development trend of printed books will be on-demand printing, which is the so-called single book publication. Before 2020, e-books will not pose a serious threat to printing books. In addition, more people will publish books and promote them on the Internet. As long as consumers need printed editions of books, they can immediately print in bookstores.
1. The need to reduce the cost of unsold books and other aspects of low-efficiency operations will grow stronger, thereby accelerating the development of new book production, distribution and sales models.
2. With the further improvement of e-readers, e-books will pose a threat to traditional books. The reference works will first turn to the publication of electronic forms.
3. Book printing will shift from centralized production to targeted printing near consumers. At the same time ATM technology will be applied to the book printing industry.
4. Primary and secondary schools will assemble computers and use electronic media, thereby reducing the demand for textbooks.
5. By 2020, the prospect of self-publishing publishing market is quite promising. The family will regularly publish personal communications, magazines, vacations, and other materials.
6. The bookstore will continue to operate the book business, but it is also an on-demand printing and e-book download center.
7. Services to help independent publishers or authors in editing, technical support, and marketing will be innovative and applied to specific business activities.
Catalogs
The page numbers of commercial catalogs and consumer catalogs will decrease, but catalogs will increase. The delivery of locked targets will become a norm and guide the recipients to the relevant websites, where push-type media will work simultaneously with traction media. This will result in a slight decrease in the number of prints on the paper catalog.
Since a certain percentage of the population has not yet accessed the Internet or has not been able to access the Internet directly, it is necessary to carry out direct sales through letters or manual delivery.
1. The consumer catalog will exist as a "traction" medium and will complement the company's website and retail outlets, as it will also be able to show consumers the products promoted by businesses and promote more. Online product information.
2. The printed catalogue will use different digital printing, hardcover binding and other methods of production.
3. Because the role of the catalog is mainly to promote or guide the recipients of the selected market to visit the merchant's website instead of directly obtaining orders through the catalog, the number of catalog pages will likely decrease in the coming years. Of course, the catalog will also provide full purchase information.
4. The reduction in the number of product catalog pages will begin as a result of the increase in the cost of mailing, as first-class mail will be reduced and the postal system will require that all postal items be increased.
5. By 2010, e-mail will be linked with physical mail, which will promote the development of the e-mail market. The digital divide between technology-owned and technology-poor people will also exist, which will make it possible for paper-based catalog promotion to have a market.
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