Color art of packaging carton

Paper materials are abundant and light, which is conducive to processing, transportation, carrying and decorating and printing. It is easy to meet hygienic requirements, non-toxic, non-polluting, and low in cost. It is widely used in packaging. According to relevant statistics, the paper materials in sales packaging account for about 45% of the total packaging materials, not only for the packaging of department stores, textiles, hardware, telecommunications equipment, household appliances and other commodities, but also for the packaging of food, medicine, and military products. .
Cartons are widely used and large-volume packaging containers in paper packaging containers. There are two types of cardboard boxes and folding cartons. The former is mostly used for packaging of higher grades and has a higher cost; the latter is the most widely used category because it is suitable for mass production and processing. Color is one of the important factors of packaging and decorating design. It is attached to graphics, text, and muscles, and it plays a decisive role in the design of packaging and decoration. When people browse the goods on the shelves, the first thing that catches the eye is the color of the packaging. Color is not only related to the display effect of goods, but also directly affects the desire of consumers to buy. This article discusses the color art of packaging cartons.
First, the custom color of the packaging carton will have a strong psychological reflection on consumers, so that they have a corresponding association, should take full account of this point in the use of color, the following description of the common packaging tray custom color .
1 pair of food cartons: commonly used bright, light colors. Such as blue, white, clean, sanitary, cool, etc.; red, orange, yellow said sweet, aromatic, fresh, etc.; simple, solemn complex color that wine mellow and long history. They are great for promoting appetite.
2 cosmetics cartons: commonly used soft middle colors. Such as with pink, pink, light rose, red, aromatic, soft, noble, etc.; for some men's cosmetics sometimes use black to indicate their solemn and so on.
3 children's products cartons: commonly used vivid colors or contrasting colors to express lively, lively and so on.
4 medical category carton: commonly used simple cold and warm colors. Such as using green, cold gray to lay quiet, anti-inflammatory, analgesic, etc.; red, orange, yellow and other warm colors that nourish, nutrition, excitement, etc.; black indicates toxic; red and black blocks indicate highly toxic;
5 textile cartons: commonly used black, white, gray level of the relationship, in the reconciliation for contrast; female textiles more colorful, elegant colors.
The packaging color is based on people's association and habit of color, and carries out a high degree of exaggeration and change in order to seek new differences. The psychological role of color is complex, and often varies with the country, region, ethnicity, religious belief, and so on.
Second, different colors of emotional expression color is the result of different wavelengths of light on the visual effect, the original "in terms of emotions." However, we live in an environment that does not leave a deep impression on people through color at all times. A large number of facts have proved that different colors can have different psychological and physiological effects on people, and they differ according to people's age, gender, experience, ethnicity, and environment. Therefore, the packaging and decoration design should fully consider the abstract expression rules of the colors of different feelings, so that the colors can better reflect the attributes of the goods, adapt to the consumer psychology, and meet the needs of different levels of consumption in the target market.
1. The warm red, orange, and yellow colors of the colors are warm colors, which are easy to associate with the sun and the flames, that is, a sense of warmth; while the blue and blue are cool colors, which are easy to think of ice, snow, oceans, and clear springs. There is also a group of cold and warm concepts, that is, the general color will tend to be cold when added to white, and will tend to be warm when joining black. Such as beverage packaging, use more cool colors, white wine packaging more warm colors. The warmth and warmth of color is most affected by hue.
2. The importance of color is mainly determined by the lightness of color. Generally high lightness and hue cold colors feel lighter and white is the lowest; low light dark colors and hue warm colors feel heavy, with black being the heaviest. Brightness is the same, purity is light, and cold is lighter than warm. In the interior design, the lower part of the general screen is displayed with lightness and low purity colors, and it is significantly stable; for children's products, it is appropriate to use bright colors and high-purity colors to have a light feeling.
3. Color sense of distance in the same plane of color, some people feel prominent, near, some people feel retired, far away. The sense of advancement and retreat on this distance mainly depends on the brightness and hue, generally warm color is near, cool color is far away; bright color is near, dark color is far away; solid color is near, gray is far away; bright color is near, fuzzy color is far away; contrasting color is near, contrast Weak color far. Clear, clear warm colors help to highlight the theme: blurry, dark, cool colors can set off the theme.
4. The sense of color on the food packaging, color caused by the taste of food has an important role. People will feel sweet and sweet when they see a red candy package; they will feel milky when they see a light yellow color on the cake. In general, red, yellow, and white are sweet; green has a sour taste; black has a bitter taste; white and blue have a salty taste; yellow and beige have a milky smell and the like. Different flavors of food, using the appropriate color packaging, can arouse the desire of consumers to buy, get good results.
5. The color of the luxurious, pure and bright color with high purity and brightness, such as red, orange, yellow, etc., has a strong sense of gorgeousness, while the lower purity and lower shade of coloring, such as blue, green, etc., are plain and elegant. The former can be used for gifts, crafts packaging; the latter can be used for pharmaceutical products. At the same time, the amount of hue also plays a role, the hue is more gorgeous, and the hue is less plain.
The above emotional effects of color can make packaging cartons more attractive, can make the typical features of products more prominent, and can expand and promote sales of goods.
Third, the carton packaging and decorating color design Carton packaging and decorating color design, is attached to graphics, text and muscle, not only requires beautiful, generous, to meet people's aesthetic requirements, but also should be highly coordinated with people's psychological feelings. Color design mainly considers the following aspects:
1. The color hue of the color is the total tendency and total sentiment of the color arrangement on the screen. It is the main color of a group of colors, and it occupies an absolute advantage in the full screen. Packaging requires a visually prominent display on a long-distance shelf to convey product information, which requires a strong sense of color to match. Therefore, the key to packaging color design is tone design.
The hue design requirements are consistent with the main functions of the product. For example, red and orange notes are preferred for gift packaging, and cold beverages are preferred for cold beverage packaging.
The tone design requirements and times, different regions, and different nationalities are all united in the color of the taboos. We must be able to adapt to this change and follow the trend of the times. For example, people in the Islamic region like to avoid the use of green yellow; the Tibetans use white as their honorable color. With light yellow, green; Manchu people love yellow, purple, red, blue and avoid white. Tones design should fully consider these traditional habits, so that products can be welcomed, for export goods, packaging design can only respect the customs of other countries or countries.
2. The contrast of color is on the 12th Hue Circle. The color of the two opposites is called contrasting color. The difference in hue and lightness is the greatest, leaving a vivid and strong contrast feeling. Only by contrast can the colors express the image correctly. The comparison mainly includes the following three aspects:
The comparison of brightness includes the comparison of the brightness of the same hue and of the different hue, and the comparison needs to be repeated for accurate expression. Brightness contrast can enhance the brightness, the stronger the contrast, the clearer the visual effect, and the more blurred the visual effect.
Purity comparison In the same color phase, the higher the purity, the more vivid the color, the lower the purity, and the more turbid. Purity contrast enhances richness.
Color contrast This is the phenomenon of color shift due to the difference in hue when two or more colors are juxtaposed or alternately changed. It can be divided into color contrast, complementary color contrast and cold and warm contrast.
In contrasting color design, the contrast should be just right, so that the screen is gorgeous but not boring, and it is not floating, resulting in harmonious and harmonious beauty.
3. The harmony of the colors is on the twelve-hue circle, and two similar colors are called harmonic colors. The color harmony gives people an implicit, rich, elegant, pleasant and comfortable feeling. The main methods of reconciliation are:
The same kind of hue and color refers to the color with the same color and different brightness, such as light green, green, dark green with light red, red, dark red.
Approximate hue refers to the combination of different colors that contain common components, such as orange, vermilion, and yellow, all of which contain yellow components and are easily coordinated.
4. The rhythm and rhythm of color is an important factor that constitutes the sense of form of the picture, and it is reflected in the picture with many changes, such as strength and weakness, size, light and darkness, hardness and softness, height and weakness, and facts and so on. These two contradictory changes are not simply repeated. It is a rhythmic movement in many forms. It has both repetition and development. It restricts each other and advances each other, reflecting the natural harmony. From the screen effect, there are fierce, stable, happy, melancholy and so on. Various colors are used to embody the same theme as an organic whole and are incorporated in the rhythm of the rhythm.
In color relations, contrast is a factor of change, and harmonization is a unified factor. The basic requirement for packaging color design is to handle the relationship between change and unity, to seek change in unity, and to seek unity in change. At the same time, the color effect of packaging does not lie in the use of color. The key lies in the choice and cooperation of colors. Too much color is used to create a messy “flower” feeling, and it looks tacky.
Fourth, the design of brand-name packaging carton Marlboro cigarette box above the use of dark red, the lower part is pure white, trademark "Marlboro" with a striking black, top of the cigarette box decorated with gilded Philip Morris company's logo; two horse guards With a golden crown, it is easy to think of the masculine beauty of western cowboys, cater to the psychological needs of men's freedom, roughness and strength, and give people a feeling of exquisite luxury. In the endless new cigarette products in China, the main colors of packaging are mainly red and gold, such as the red of the Fufu brand, the red sauce of the best cloud, the magenta of the red camellia, the pink of the Olympic crown, and the dark red of the red cloud. There are Hongtashan cigarettes, dignified red towers fasten the product name, surrounded by light clouds around the product characteristics; fragrance elegant, endless aftertaste.
The box of the Confucius House wine uses the traditional color matching of the blue background, red stripes and black characters, which not only highlights the holiness of the Confucius family wine, but also gives consumers a sense of authenticity and trust. The color of the bamboo flavored green wine box is also designed to mimic the dark green color of bamboo. The paper box packaged in the Forbidden City liquid series adopts the dark blue color commonly used in the court of the Qing Dynasty as the background color and is decorated with a dragon pattern, which has an excellent effect.
The yellow color on Kodak's film cassette is reminiscent of the warm sunshine, the golden spirit of the sun, and the red mark on the dark yellow bottom. It is eye-catching, creative, and brings huge economic benefits. Fujifilm's green packaging makes it easy for consumers to think of a combination of greenery, green grass, and rich grass. The combined design of a greenish-white strip and a white oblique stripe gives off an orange-colored logo that feels very harmonious in a strong contrast. Excellent results.
Japan's Tonic Series green tea packaging box, although not many color language, but through a simple bright color effect, just right brightness, color contrast, overflowing fresh and fresh feeling. The design of Oolong's packaging box changed from the color used in the past to black. After entering the international market, it received good results. This is mainly because people are accustomed to the packaging of dark green and brown tea. A black packaging suddenly emerges as a visual center. , causing consumer curiosity.

Nonwoven Fabric For Shopping Bags

Shengbo Cleaning Product Co., Ltd. , http://www.hzindustrialcleaning.com