Packaging design is one of the important components of modern design. The development of packaging design is at the forefront of the era, whether in theory or in specific design practice, expressing the trend of design and embodying the mainstream of design. The diversified development of modern design has also prompted packaging design to present a diversified and sustainable development trend. In order to keep China's packaging design in line with the development of the world's packaging design while maintaining its local characteristics, it is necessary to make a correct positioning of China's packaging design concepts and design concepts, namely the penetration and application of anti-counterfeiting technology.
1. The role of anti-counterfeiting technology in packaging design
Anti-counterfeiting technology refers to measures taken to achieve anti-counterfeiting purposes. It can accurately identify the authenticity within a certain range, and is not easy to be copied and copied. Simply put, it is a technique to prevent counterfeiting and counterfeiting. Anti-counterfeiting is a preventive measure taken against activities that are copied or copied without the permission of the owner for the purpose of deception. Anti-counterfeiting technology products are made with anti-counterfeiting technology for the purpose of anti-counterfeiting and have anti-counterfeiting functions.
In our country, anti-counterfeiting technology has existed since ancient times, especially packaging anti-counterfeiting technology that has developed rapidly in recent years. In the situation where counterfeit and inferior commodities are repeatedly banned and high-tech crimes are becoming more and more serious, anti-counterfeiting technology is facing both unprecedented opportunities and severe challenges. Anti-counterfeiting packaging not only enables enterprises to curb the proliferation of counterfeit goods, to facilitate consumers to identify fakes, to protect the legitimate rights and interests of enterprises and consumers, but also plays an indispensable role in enhancing the brand image, product image and company image of enterprises. At the same time, enterprises should take anti-counterfeiting as an opportunity, take effective anti-counterfeiting measures as a strategic investment of the enterprise, and formulate and gradually achieve anti-counterfeiting work goals in a planned manner, and implement anti-counterfeiting throughout the entire process of product production, marketing, and enterprise management , Take anti-counterfeiting as an important means for enterprises to protect their rights, fight against counterfeit, increase efficiency and build brands.
2. Anti-counterfeiting scheme design in modern packaging design
The application of anti-counterfeiting technology in packaging design is a systematic project. China's anti-counterfeiting technology has developed rapidly in recent years, on the one hand, thanks to the strong support and guidance of the country, on the other hand, it also benefits from the increasingly perfect socialist market mechanism. Although in some respects we are still lagging behind the international advanced level, in terms of the comprehensiveness of the technology, we are already ahead of the world in certain aspects.
â‘ The packaging material itself uses special or special packaging paper. Such as layered dyeing anti-counterfeiting cardboard: this new type of packaging anti-counterfeiting material is to layer-dye the internal pulp layer in the manufacturing process of cardboard, using the tearability and sandability of the cardboard itself to extend the anti-counterfeiting identification function to the internal structure of the cardboard , Any external printing technology can not be counterfeited, so as to achieve the purpose of anti-counterfeiting.
â‘¡The packaging box itself adopts local hot stamping holographic technology or special identification technology combined with packaging materials, embossing technology, safety embossing technology with hidden text or graphics. Holographic laser hot stamping technology is one of the relatively safe and novel anti-counterfeiting technologies. It has been widely used for packaging of tobacco, alcohol, cosmetics and pharmaceuticals. It can adopt a three-dimensional dynamic shading anti-counterfeiting design, high-precision and high-quality refractive light pattern design.
â‘¢ One-to-one correspondence between package number and content number or mutual decoding technology. Using laser coding or random coding technology of the inkjet printer, the packaging and content are coded to implement personalization and anti-channeling processing, and the authenticity is managed through the computer database. At the same time, the two codes can be the same or have a corresponding conversion relationship. To prevent the reuse of packaging. You can also use encrypted barcode or PDF417 QR code technology with database function. The use of barcode technology also meets the requirements of automatic identification and rapid identification of logistics.
â‘£Anti-counterfeiting shading design and security printing technology on the inside of the small packaging box. Adopt a single anti-counterfeit line design technology and spot color printing, such as the inner surface of the packaging box of Lijunsha tablets in Xi'an Pharmaceutical Factory. Adopt the security design technology of scrambling pattern, and use the decoding chip to identify the authenticity of the packaging. Such as "Weihong" azithromycin tablet packaging of Shijiazhuang Pharmaceutical Group Co., Ltd.
⑤The packaging box is affixed with anti-counterfeiting marks and anti-counterfeiting and anti-uncovering seals. Laser holographic anti-counterfeiting signs, fluorescent anti-counterfeiting signs, thermal anti-counterfeiting signs, telephone anti-counterfeiting coding signs, etc., almost all the signs with anti-counterfeiting function are applied in packaging. Such as Speedpost EMS sealing tape, Robust sealing tape, Tsinghua Tongfang computer sealing logo, Chinese sports lottery issuing equipment packaging box sealing label, etc.
â‘¥ The anti-counterfeiting of the patented design of the packaging container itself: such as Robust Cyclone cap, alcoholic liquor and other parts of the bottle itself and the mouth.
It can be seen that modern packaging design has entered a period of diversification, showing a colorful situation in which multiple styles coexist. The diversification of design styles, the informatization of design methods, the continuation of design concepts, and the humanization of design products have become the main characteristics of modern packaging design during this period. There are many types of packaging and printing at present, such as wine trademarks, food packaging, audio-visual product covers, cigarette packaging, packaging containers and other anti-counterfeiting technologies can be applied to the printing anti-counterfeiting of these products, but the design of each anti-counterfeiting scheme will be different . The following is an example of the application of anti-counterfeiting technology in the printing and packaging of wine products.
Make discrete and non-discrete, visible and invisible digital watermark anti-counterfeiting electronic labels on the inner and outer packaging boxes, which will not change the production process and effectively prevent counterfeiters from copying fakes on a large scale, and at the same time convenient for consumers The intuitive identification and tool detection of the staff in the logistics sector are also conducive to the anti-counterfeiting detection of market managers.
Make anti-counterfeit labels (digital watermarks). It is affixed to the seal of the package, the opening of the bottle cap, and the joint of the bottle cap and the bottleneck. This is mainly to prevent small-scale counterfeiters from recycling old packaging and reusing it. The technical solution is to add invisible non-discrete digital watermarks and invisible discrete digital watermarks with different contents to trademarks or appropriate locations. It can also be used by consumers or managers to easily distinguish the authenticity of products through special detection tools.
The use of non-discrete, invisible digital watermarks on the inner and outer packaging that implies regional labeling can achieve directional production and directional sales and prevent regional channeling.
If manufacturers need, they can also make and provide "digital coding computer logistics management system" on anti-counterfeiting labels or stickers, organically combining anti-counterfeiting and logistics management systems to improve the computer management efficiency of manufacturers.
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