In most of the urban elites who pay attention to the quality and quality, there is such an unwritten rule "what brand of clothes to wear, what brand of watches and jewelry to wear, what brand of stationery to use." This is also the most important reason why major luxury brands are constantly developing their own luxury stationery.
For example, the international brand Louis Vuitton opened a stationery boutique in the heart of Saint Germain des Pres in December 2012, focusing on pens and writing tools.
As we all know, Louis Vuitton has been a luxury brand for a long time. Since the establishment of the brand by Louis Vuitton, the outstanding design master of France, it has gradually become one of the best brands in the world. It has always stood at the top of the international fashion industry and is proud of luxury. The brand ranks as the symbol of the upper class and the vane of the fashion trend. In the more than 100 years of development of the Louis Vuitton brand, in addition to luggage, it has also been involved in fashion, leather shoes, watches, watches and other luxury goods, and has also been respected by celebrities. However, with the development of economy and culture, in addition to the pursuit of materials such as fashion and luggage, the entire upper class pays more attention to deeper and more connotative things, such as office stationery. People began to believe that a luxurious and fashionable pen gives people a value and taste that is no less than a valuable watch. How can Louis Vuitton let go of such a promising field of cultural goods? So, in December last year began to return to the stationery market.
It is reported that in the LV new stationery series, a bottle of ink ranges from 35 euros to 1750 euros, while a piston pen fountain pen requires a 5-digit price. Louis Vuitton Louis Vuitton claims to have used a patented technology from 1953 that allows the pen to be arbitrarily written without water in any situation, including aviation.
Another example is Tiffany, the world's most expensive and famous silver product, which became famous for its silverware. The 925 ornament that was introduced in 1851 was more famous. In the 1860s, Hollywood star Audrey Hepburn starred in Tiffany's "Breakfast" is named after Tiffany, making the Tiffany brand a great one.
Tiffany, who achieved such great achievements, was originally a small stationery store. His stationery was presented in the world with innocent craftsmanship, extraordinary details and perfect style. In today's materialistic, Tiffany's high-end luxury stationery is not available. Being eliminated, but with its elegant style and excellent quality, you can feel Tiffany's long history and brand culture, and become the classic of stationery luxury in the world.
In China, stationery luxury goods can not be underestimated. The well-known Beifa Group, founded in 1994, is a leading company in the domestic stationery industry. In Ningbo headquarters, Beifa Group transforms traditional Chinese craftsmanship into luxury goods, such as the Swarovski Crystal Pen Project, which is the representative of Beifa Group's combination of traditional stationery and luxury goods. This is the representative of China's traditional stationery to luxury goods transformation. .
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