Products in any industry will always have one or the other selling points in the process of growth. These selling points are not necessarily true or false. Some selling points have made great contributions to the influence of the industry in the early stage of the industry. Let's review the selling points of the custom-made wardrobe industry in these years.
Demystified custom wardrobe nine "potholes" selling point
Selling point one: green moisture-proof factor moisture-proof board
Different from custom wardrobes and finished wardrobes, most brands choose to start with tangible materials, so they have launched a particleboard product with “moisture resistance†and called it “moisture proof boardâ€. A "green" or "blue" "moisture resistance factor" is added to the sheet substrate. The fact is that all the artificial boards such as particleboard products do have certain moisture-proof properties, while the green and blue ones are only a measure to distinguish artificial boards, and do not have the effect of “moisture-proofâ€. This selling point is gradually fading out of the market, and only a few areas may have such a title.
Selling point 2: Particleboard is better than MDF. MDF is better than particleboard.
When a brand pushes the plate, then in the terminal market, the material that is mainly promoted by the other is better than the other material. The consumer is confused, and practitioners sometimes question this view. The fact is that the main performance parameters of the two kinds of plates used in furniture manufacturing are not much different from the national standards, but only the physical characteristics and the structure are different. Both are artificial boards suitable for custom furniture products.
Selling point three: titanium aluminum alloy magnesium alloy
This is the most popular selling point. Whether it is titanium or magnesium is not a cheap metal material, especially titanium or even an important metal used in high-tech industries. How can it be used as a sliding door profile? The fact is that aluminum alloy or Alloy products will certainly contain some traces of some non-aluminum metals such as titanium and magnesium, but these are called titanium aluminum alloys, magnesium aluminum alloys are too exaggerated. For aluminum profiles, it is mainly divided into two major aluminum types: national standard aluminum and non-standard aluminum. Generally speaking, national standard aluminum is more suitable for the production of profiles.
Selling point four: European noble wood custom American style old
Most of the Chinese do not know what the real European style is. The employees are also considered to be European style, such as solid wood, Roman columns, etc. Some American elements are also old-fashioned, and the American style is old. The complicated details of the work are extremely elegant. In fact, most of them are useful in assembling all kinds of solid wood raw materials from the upstream. OK, European-style noble solid wood custom products have been released, American-style old-fashioned is simpler, and upstream manufacturers can make a lot of preparations by making a bit of twilight. Develop the brand of American products to choose.
Selling point five: E0 super E0 without formaldehyde
Consumers are paying more and more attention to environmental protection. Therefore, in order to express their products, they are the most environmentally friendly. Everyone has nothing to do. The highest level of formaldehyde-related environmental standards in China is only E1, but major plate manufacturers and custom furniture. Manufacturers have launched E0 grade, super E0 grade products, and even introduced formaldehyde-free products. In fact, it is possible that the product content of these plate manufacturers is far lower than the E1 standard. In fact, it has reached the European E0 standard, but formaldehyde-free is basically non-existent, because as long as the plate uses glue or raw materials. With the process steps of formaldehyde, it is impossible to avoid the absence of formaldehyde in the board. Even if the original wood has a trace amount or a very small amount of formaldehyde, some formaldehyde-free products can be called "formaldehyde release". ", that is, the plate contains formaldehyde, but does not release.
Selling point six: top ten brands
To increase the added value of products, almost all wardrobe brands are very interested in the “virtual name†of the top ten brands, and many brands have paid a certain amount of financial resources for this. The fact is that all the top ten brands are issued by various websites or types of organizations to profit from the tools, basically as long as the company has a certain strength, then you can pack yourself into a certain ranking in the top ten brands. At present, several top ten rankings in China range from 20,000 to 100,000. However, because there are too many websites for such rankings, not every market has a market, so only a few rows are really profitable. But the other will not lose, there are always people willing to become the top ten brands.
Selling point seven: 300 or more stores
When the shopping guide introduces the brand strength to customers, it often refers to this data, and this data is also used when publicizing. The fact is that the highest-selling wardrobe brand in China is only about 600 stores (data quoted from the Internet), the second brand is about 450, and the vast majority of mainstream brands are in the 100-200 store, so basically Judging the so-called 300 or more storefronts is a potent display of strength.
Selling point eight: international brand Guangdong production
The quality of Chinese-made products is not favored by consumers. This is also reflected in the wardrobe industry. Therefore, many wardrobe brands will describe themselves as international brands in the early stage of business, exaggerating even the wardrobe suppliers designated by a certain country. After the "Da Vinci" incident, this trend has been curbed, but consumers in some parts of the mainland will turn to the nameplate "Guangdong production". It seems that Guangdong produces better than the mainland. The fact is that most of the wardrobe brands in China are local Chinese brands. From the perspective of production and production, Guangdong does have certain advantages, but this advantage is not too obvious, because it is equipment or raw materials, or In all aspects of crafts, wardrobe products will not be different due to geographical origin.
Selling point nine: pants rack
Most of the brands in the wardrobe business will use the pants rack as a component to let consumers choose. In fact, most of the pants racks are designed with potholes, and there are no pants at all. The best way to store trousers is still to hang it, so a trousers rack with several wooden sticks for hanging pants can be considered a pothole design.
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