Several Digital Printing Concepts That Object Marketing Needs to Know

I received a birthday card instead of drawing a cake and wishing you a happy birthday. It is a comparison of the living materials I was born with today’s population, national income, salary, stock prices, house prices, interest, how much money is the eggs, and gasoline. How much money... It was only when he saw that the previous price was so low, but of course the currency value was not necessarily cheap. But this fantastic birthday card will keep me.

This card does not sell merchandise, but it makes people feel that the cardholder's delicate thoughts, and absolutely increase the points for the promotion of goods. However, this card is not simple behind the back, first to know my birthday, and then to find a data item of the year, compared with today's data, and then print out. Of course, the birthday card is not just sent to me alone. It is an automated job. I don't know how many different cards I want to send each day. Digital Printing is a tool for this purpose.

Digital printing has a history of more than 20 years. In terms of speed and quality, it has developed to the level of traditional lithography, but the biggest difference from traditional printing is that it can print different content on each page without changing the version. Can complete the entire work; traditional printing is quite copy, the content of each page is the same, if you want to print a lot of pages, you need to change the version several times to complete. The characteristics of this kind of changeable content per page is the advantage of digital brushing, because it can market information, objectify, and even personalize.

The development of digital printing is not as expected, due to the fact that too many information technologies are involved, such as the establishment of databases, the retrieval of data, the automatic layout of pages, and the connection to the processes of digital printing systems. These are not printing industry expertise. Experts have calculated that the object-oriented and personalized operation requires about five to one, that is, five times more information technology, and that the technique of double printing, together with market positioning, is not yet clear. The development is slow, and it is mostly used as a low-volume operation to compensate for the lack of traditional printing.

What are the objectification and personalization advantages of digital printing? Fortunately, no, in recent years we have seen more and more marketing, using digital printing to print objectified, personalized marketing documents, and the result was very successful. After investigation, people who received the text not only liked it, but also hoped to receive it frequently. So the advantages of digital printing seem to make marketing creatives catch the main points.

This is an inspiring change. The application of digital printing is originally a combination of various professions. Market promotion accounts for an important part. Now, with the use of marketing technology, we have also seen benefits. If this continues, it will not continue. Difficult to see a win-win situation in marketing technology and digital printing.

Digital printing requires more consideration than traditional printing, so the person responsible for marketing has a simple concept of digital printing in order to communicate with the digital printing plant. Digital printing on paper is another advantage, which is more flexible and lithographic than lithography, because it does not require the consumption of the ink balance test before printing, nor is it limited by the size of the lithographic cylinder. A large size of paper needs to be printed on a roller. Cutting, wasting a lot of remaining paper.

Another concept of digital printing is the cost. The cost of traditional printing is in platemaking. The subsequent printing is only the cost of paper and ink. The cost of increased printing is limited, while digital printing does not require plate making. The price is based on the price of the page, so the total price is a single page. The sum of prices.

Digital printing machines use two basic technologies, one is electrostatic induction (also known as laser printing), and the laser scans the paper to charge the image and attract the powder to form images on the paper. The other type is ink jet (Inkjet). It uses mechanical method to spray small droplets of ink on paper for image formation. There are two methods for continuous and on-demand spraying. The ink also has two kinds of water-soluble (Dye) and dye (Pigment) properties. The difference should be based on the nature of the job.

In general, lasers are fast, productive, and easy to print in large quantities. Inkjet is less energy than lasers, but it is superior to lasers in color quality. So before printing, find the best point between cost, speed, and quality, that is, the combination that best achieves marketing effectiveness. There are a wide variety of digital printing systems. The major laser digital systems include Océ and the entire recording. The main inkjet digital systems include HP, Fuji, and Kodak.

What kind of paper is used for printing does not have much restrictions in traditional printing, but digital printing paper must be planned in advance. The laser system can use a wide range of paper, even coated paper can be used, but the inkjet system is limited, the paper surface can not be too smooth, the best way is to use different paper special paper in order to obtain The best printing effect. Another thing to consider is whether the designed product is suitable for digital printing, like the thickness of the paper, printing on one side or both sides, and how long it will take to store it after printing does not fade. All these are related to the choice of printing paper.

Post-printing jobs, such as binding, mailing, folding, inserting, and bronzing, can not be made online with printing. They need to be completed offline with different tools. They must be considered when designing. Objectification, personalized communication, or marketing should all be considered as individual projects, each time requiring overall planning.

Digital printing is a comprehensive technology that includes printing technology, information technology, creative design, and marketing. Object-oriented and personalized printing has gradually become an effective marketing method. We will wait and see if digital printing with years of silence will be driven by the creativity of marketing.