1. Counterfeit sources, recycling of alcoholic beverages, and cooperation by various parties:
Some hotels, guesthouses and other units engaged in catering services, in order to save costs and obtain greater profits, with counterfeiters, after the sale of genuine wine will be provided to the producers of fake wine, and then in the purchase of fake wine, real wine The "image" is sold to consumers. According to the survey, there are millions of high-grade wine bottles that are recycled into the bad wines every year. Among them, the proportion of counterfeit goods is more than 50% in the middle and high wines that are more than 100 yuan.

2. Bottle security cover difficult for consumers:
The use of highly rigid glass or ceramic materials in wine bottles is not an easy task to destroy, and at the same time, not to cause trouble to consumers. Even if measures were taken to destroy the bottle, the fracture was abnormally sharp and consumers were daunted. In addition, once the security cover is opened, it can no longer be sealed, and the remaining wine in the bottle cannot be preserved.

3. Anti-counterfeit inquiry number is in name only:
As we all know, a one-time toll-free telephone number is a line of defense that companies set up to facilitate consumer identification. However, some catering service personnel, after opening the bottle, will use the phone number to record fake and fake numbers and provide them to the counterfeiters for use, making the anti-counterfeiting function useless.
In addition, the relevant department survey data shows that the highest rate of code anti-counterfeiting is only 4%, and 96% of the anti-counterfeiting numbers are not used. Moreover, since 800 phones are used by anti-counterfeiting companies, allegedly, with 800 phones, if the anti-counterfeiting rate exceeds 4%, the company will lose money. Therefore, they often talk about the good query rate with the telecommunications department first, and take measures such as “reducing the line” to control the consumers to call the phone. Therefore, the connection rate of 800 inquiries is very low. Furthermore, due to the tediousness of the consumer's process of identifying fraudulent claims, there are not many consumers who really use such anti-counterfeiting methods. In this sense, the security of the code is insignificant.

4. Anti-counterfeiting methods with low technical content:
With the development of science and technology, various anti-counterfeiting technologies on the wine market are no longer insurmountable: In a small street less than 100 meters away from a certain town in Zhejiang Province, laser holographic anti-counterfeiting labels are printed. There are 36 companies and there are more than 300 manufacturers of laser anti-counterfeiting labels in Guangdong. To a certain extent, these manufacturers that can be found everywhere provide counterfeiters with counterfeiting space.

In summary, at present, the anti-counterfeiting methods in the alcoholic market are caused by factors such as non-exclusivity of technology and difficulties in consumer identification, and the phenomenon of counterfeiting in the Chinese wine industry continues to linger. Manufacturers and consumers still suffer from it. Therefore, the author believes that the anti-counterfeiting of products should be developed towards the high-end of anti-counterfeiting technology, humanization of packaging design, and fooling of identification methods. The market also urgently needs anti-counterfeiting technologies and products with high technological content and can effectively monitor the market. Came out.

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