Wine bottle is not easy to "thin"

Recently, some experts have appealed that wine producers should consider the actual situation of consumers and use vials to package wines, which will be beneficial to wine consumption and experience. There are similar appeals abroad, but they have not been taken seriously. However, due to production line, tariffs and consumption orientation, the production of small bottles of wine is "helpless" for the company, but experts suggest that companies should take a long-term plan to "slim down" as soon as possible and put small bottles of wine on shelves as soon as possible.

Excessive drinking is harmful to health. In a sense, it is better to use wine bottles instead of warnings that do not overdrink alcohol, which may prevent consumers from drinking “higher”. However, the wine bottles on the market shelves have not only become smaller, but have become more and more heavy as buckets. The most common wine bottle is 750 milliliters, weighs about one and a half kilograms, drank one bottle at a time, it is very difficult for normal people to do it, of course, except for dinner. However, it should be noted that many people drink wine is limited to personal pastimes.

As a packaging, the importance of wine bottles is self-evident, but the initiative to let the bottle "downsizing" has been proposed for many years, but the response is flat.

Of course, it is not the wine producers that have neglected this issue. The cost of packaging cannot be ignored in any way. In fact, their calculations are the most refined.

A person from a wine production company in Yantai, Shandong, said that the cost of producing a vial is almost the same as that of a big bottle. Not only is the bottle price the same, the filling process is the same, the packaging cost is a penny, and the price difference between bottles of wine is not yet available. Two dollars. However, if a bottle of wine is only two dollars cheaper than a large bottle of liquor to sell, it is still a question of who will buy it.

There is also a problem with the bottle type and filling equipment. Most of the filling equipments of many wine manufacturers in China are designed according to the standard bottle. The bottle filling requires supporting equipment, which will undoubtedly increase a lot of costs. If you fill by hand, the cost will be higher. It is understood that currently there are few wine traders who specialize in buying equipment for small bottles of wine.

If it involves imports, the tariffs for bottles with “two liters and less” are the same, so it is important to make sure that the vials have a lot of losses.

Looking at the consumption orientation again, most consumers in the market are still willing to buy standard bottled wines. Since consumers recognize, manufacturers have no reason not to produce large bottles.

Therefore, small bottles of wine are still "difficult to produce."

However, the small bottles of liquor and beer all come out in succession. How could small bottles of wine disappear? The reasons are basically

Three: First of all, small bottles of wine are often presented as gifts and have not been operated as an independent product, and their independent value is difficult to reflect. Second, the drinking environment and drinking methods of wines restrict the development of small bottle wines. Once again, as an imported product, the international wine packaging form restricts the development of small bottle wines.

However, the business opportunities for small bottles of wine have remained vague. Judging from the drinking habits of China's wine regions, such as Jiangsu, Zhejiang, Guangdong, and Fujian, consumers in these regions prefer low-alcohol and low-volume beverages, and there is no enthusiasm for urging alcohol. Small bottle wines have huge business opportunities in these regions. Secondly, from the perspective of channels, various channels of wine consumption have certain needs for small bottles of wine.

Wine makers should also spend more time trying to focus on dry wines and sweet wines. Small bottle wines can use a variety of product forms, such as sparkling wines. In addition, wine makers can also combine light and refreshing product concepts with vial wines to complement each other. Second, using small bottles of wine to seek multi-channel development. In addition to night markets, restaurants, supermarkets, supermarkets, etc.

Roads, small bottles of wine can also be developed to other channels, such as cars, boats, aircraft and other transportation tools on the wine supply. Again, vial wine can be a complementary product for dealers. For wine distributors, if the existing sales network is relatively stable, some small bottle wines related to the original product but with little conflict can be selected to enrich the market, and the sales network can be used more rationally and optimally. Even dealers can use bottled wine to further Expand sales network to discover new markets.

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