POS machine industry data analysis in the second quarter of 2017

First, keyword pageview analysis

After statistical compilation, the top five Internet keyword browsing in the POS industry in the second quarter of 2017 were: POS, smart POS machine, POS machine forum, POS machine sales channel and POS machine agent scam. Among them, POS is still the most vocabulary, far more than other keywords. Compared with the first quarter, the number of intelligent pos machine views has increased by about 25%. In addition, POS forums and POS machine scams have become new keywords in this quarter.

China POS machine network analysis: POS as the highest vocabulary, indicating that the industry is paying more attention to POS, POS industry still has a good development prospects, especially the emergence of smart POS, which has greatly promoted the development of the entire industry. And innovation. The POS Forum has become a new keyword in this quarter, mainly related to the 6th China International POS Machine Show held in Guangzhou in May. China International POS Machine Show is the most professional and highest-level exhibition in the POS industry. The industry summit held during the exhibition has attracted great attention from the industry. The industry is gathering and colliding, and the industry is aware of the industry development. An effective platform for current status and trends. POS machine agent scams become keywords. This year, many companies launched new products and held dealers and channel chambers to attract many agents to join the industry. However, the mixed agent market also breeds a lot of agency scams. False is inevitable, affecting the healthy development of the industry.

Second, the analysis of the source of the source

From the source analysis, we can easily find that the top five customers in the POS industry are: Jiangsu Province, Guangdong Province, Henan Province, Beijing Municipality, and Zhejiang Province. These tourist sources occupy all the tourist sources. 52% is the main source of enterprises and users in the POS industry, with Jiangsu, Guangdong and other southeast coastal developed areas accounting for the majority. Compared to the first quarter statistics, there has been little change.

China POS machine network analysis: The coastal area has become the main source of POS machine industry. The coastal areas enjoy convenient water and land transportation, developed economy, abundant human and material resources, and frequent foreign trade. It is the main gathering place for manufacturers, which is not only conducive to the sustained and stable development of the POS machine industry. Moreover, it is beneficial for POS industry enterprises to absorb foreign advanced enterprise technology and experience, and then develop more advanced and high-end products and technologies to promote the internationalization of POS machine industry. With the "One Belt, One Road" policy proposed, China's POS machine industry is expected to radiate from the coastal areas to the northwest, southwest and other inland areas in the future, expanding demand, and then driving the overall development of the entire industry.

Third, age analysis

From the age analysis, the age of users in the POS industry in the second quarter of 2017 was mainly concentrated in 25-29 years old, accounting for 36.07%. It can be seen that the majority of young people are similar to the first quarter. Secondly, users aged 18-24 and 30-34 also accounted for 22.21%, 21% and 41% respectively.

China POS machine network analysis: In recent years, China's POS machine industry continues to maintain a vigorous development trend, especially the smart POS ushered in a new outbreak, and most of the 25-29 year olds are in the career rise period, just to see the optimism of this industry With the development trend, they are actively involved in the industry and inject new strength into the Chinese POS industry. The number of users aged 30-34 is relatively large, mainly because users of this age group have a certain social status and industry experience and resources, and are the main leaders and boosters of the industry. Most of the 18-24 year old users have open minds, innovative consciousness, and willing to accept new things. They are the main users of the convenient way of POS card swiping.

Summary: Through the analysis of the keyword browsing, customer source and age of the POS machine industry in the second quarter of 2017, we know that the Chinese POS machine industry is still a industry with good development prospects, and everyone is generally concerned about the industry. Higher, mainly in coastal areas, and tend to be younger. In the future, the development of the POS machine industry will be dominated by smart POS, and with the changes of various national policies, new development trends will emerge. However, in this process, the security issue of the POS machine industry is still a key point that cannot be ignored.