According to the analysis of the in-depth analysis and development planning guidance report of the pre-school education industry, the pre-school education market is large, and the policy is the most important factor to promote the growth of the pre-school education industry.
The market analysis of China's pre-school education industry in 2016 is as follows.
With the implementation of the comprehensive two-child policy, about 90 million couples of child-bearing couples who meet the "two-child" condition will gradually release their willingness to bear in the future.
The data shows that the number of birth registration applications for Chinese citizens has increased significantly this year. In the first half of the year, the birth population of China was 8.31 million, a year-on-year increase of 6.9%. The birth rate of the second child was 44.6%, an increase of 6.7 percentage points compared with last year. It is estimated that 2.5 million new births will be added each year in the future, and by 2017, the number of newborns in China will exceed 20 million.
The rapid growth of infant population will bring new opportunities to the development of the domestic early childhood education industry
With the accelerated implementation of support policies and the continuous release of market demand, the kindergarten admission rate in China will increase rapidly. The "Educational Plan Outline Mid-term Evaluation Pre-school Education Special Assessment Report" shows that the pre-school education penetration rate in China has increased significantly. In 2014, the pre-school education three-year gross enrollment rate was 70.5%, an increase of 3 percentage points over the same period last year. Although the scale of kindergartens has continued to expand in recent years, it still cannot meet the needs of national early childhood education. The number and quality of kindergartens still need to be improved. There is huge room for development in the future kindergarten education market.
In addition, the "National Medium- and Long-Term Education Reform and Development Plan (2010-2020)" proposes that by 2020, the number of kindergartens in China will reach 40 million, and the kindergarten admission rate will reach 70%.
The data shows that the market size of China's early childhood education industry was 186.5 billion yuan last year. The agency expects that the overall market size will reach 353 billion yuan by 2020, the compound annual growth rate will reach 14%, and the market penetration rate of the early childhood education industry will increase to 58.4%.
Statistics from the Ministry of Education show that as of last year, the total number of kindergartens nationwide was 223,700. Among them, there are 77,300 public kindergartens, accounting for 34.56%, and 146,400 private kindergartens, accounting for 65.43%. In terms of increments, there were 13,800 new kindergartens added last year, including 6,706 new kindergartens and 7,094 private kindergartens.
At the same time of the rapid increase in the number of kindergartens, most of the early childhood education institutions in China have problems such as small scale and backward management. The integration and brand development of the kindergarten industry will be the general trend, which also promotes the rapid rise of the private kindergartens joining model. In 2017, the era of China's preschool education 3.0 will come, and the competition in the preschool education industry will be carried out in terms of “talentâ€, “scale†and “qualityâ€. These three aspects constitute a new era of brand operation competition.
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