How to improve the price of office stationery products in China

Throughout the current market situation of office stationery in China, big brands from abroad have always been in the monopoly of the industry. Many office stationery manufacturers in China have been in a state of unrequited goodness. In fact, compared with the quality of foreign office stationery products manufacturers in China It is not at a disadvantage, but in the face of the brand effect of foreign stationery brands, the Chinese office stationery market is still not conducive to the development of Chinese office stationery manufacturers.

China office stationery manufacturing is a labor-intensive occupation. Among China's export commodities, labor-intensive goods will still occupy a dominant position for a long period of time. At the same time, the advantages of labor-intensive exports such as office stationery products are slowly weakening due to various reasons.

In order to have a long-term development in China's office stationery industry, it is necessary to adjust and optimize the industrial structure. It is necessary to continue to give full play to the advantages of the traditional stationery industry, and to vigorously develop common sense, technology-intensive industries and emerging industries to promote the advancement of the stationery industry. . Only in this way can we shorten the distance between China's office stationery industry and developed countries.

According to the 6+1 industrial chain theory of the economist Professor Lang Xianping, some OEM foundry companies that earn unfortunate hard-earned money only occupy the “1” of the industrial chain, that is, the “production production” at the lowest end of the profit; The “6”, which is at the high end of the entire industrial chain, includes: commodity design, material purchase, warehousing and transportation, order disposal, wholesale operation, terminal retail, and is controlled by foreign large companies. That is to say, the domestic office stationery manufacturers work hard to do the processing, and the foreign big company merchants hold the big profit, control the upper and lower industrial chains, and control the quotation of export office stationery.

How to increase the price of Chinese office stationery products? This is a difficult problem for everyone in the industry. We should calm down and seriously reflect. In fact, according to the normal commodity quotation constitutes the theory: cost + profit = quotation. However, "the resolution of commodity quotations is usually not its cost, but its value", and then see the importance of value in the quotation of the resolution.

At present, China's office stationery is still based on the expansion of quantity, forming an excessive competition at the same level in the international market. To change this method, we must adhere to the concept of innovation and make a difference in product development and technological transformation. Actively cooperate with research institutes and universities to jointly develop new commodity projects, try to open up domestic and foreign markets, and then overcome the increase in quantity, improve the level of commodities, improve the added value of commodities, and focus on the construction of independent brands to improve the office stationery company in China. In the position of the global industrial division of labor, in order to balance with its own bargaining, and thus enhance the sustainable development of the office stationery profession.

In summary, the most important thing in the development of China's office stationery industry is to focus on brand building and brand value improvement. Secondly, we must do a good job in product research and development and product design, and do a good job in supporting facilities to achieve a full range of products. The categories are diverse. Only in this way can China's office stationery industry break the monopoly and approach the highest point of the industry chain to achieve profit growth.

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