Recently, a new round of Beijing furniture ended with a new tender. Although the specific rules have not yet been announced, it is known from the tender that compared with last year's policy, the scope of subsidies for subsidies for furniture and subsidies will remain unchanged, but the number of furniture sales enterprises will increase to 12, and the activity time will be extended to six months. The rules are also fine-tuned. According to industry insiders, the event was long and there were many participating companies, and the strength of Huimin was greatly increased.
Consumer articles
?Variety
?? Off-site delivery will have a guide price
According to the information currently available to reporters from the association and the major bid-winning enterprises, the subsidy for this furniture replacement is still cabinets, sofas, beds, tables and chairs, 4 types of furniture (mobile furniture only), The requirements for the object are the same as last year. The subsidy standard is still subsidized for 10% of the actual sales price of new furniture. The government and the furniture sales enterprises jointly bear the burden of 5% each, and the maximum amount of single-piece furniture subsidies does not exceed 1,000 yuan. In addition, the process of purchasing furniture, applying for subsidies, collecting old companies, and receiving subsidies from buyers is generally equivalent to last year. The specific rules will also be subject to the final published rules of activity.
For consumers, the process of participating in the trade-in is basically the same, but some processes have been improved. Last year, due to the inconsistency between the location of the new furniture and the location of the old furniture in the event rules, only the furniture sales company was provided with a paid recycling service. However, there is no clear definition of the price of paid recycling. In the end, the five participating stores were organized under the Beijing Branch of the Beijing Market Association to negotiate a paid recycling price.
This year, from the bids received by the reporters, this situation clearly stipulates in the operation process that “furniture sales companies can provide paid old furniture recycling services, consumers should pay for the recycling of used furniture. Furniture industry associations develop and release old furniture. The recycling cost guides the price." But the specific guidance price, the industry said that the relevant parties have not yet explained.
? Enterprise articles
The biggest change in this trade-in activity is to participate in the company. According to industry insiders, these changes will help expand the scope of Huimin and realize the significance of using old-for-news to stimulate consumption and save energy and protect the environment.
Change
Time extended to half a year to increase to 12 companies
?? Jinghua Times reporter saw from the tender, "the furniture replacement period is tentatively scheduled for the second half of 2013 (about 6 months)." Insiders said that this trade-in is actually the last extended version, is expected It was officially implemented in July, but it also depends on the timing of the specific rules.
The number of successful bidders has increased significantly. In 2012, the actual sales of furniture sales companies were only home, Red Star Macalline, Jimei Home, Chengwaicheng, Lanjingli, and two recycling companies. However, the number of sales companies that were finally announced this year was 12, followed by 7 recycling and processing companies.
The reporter found that there was a significant change in the requirements for furniture sales enterprises in comparison with the two-year tender: in 2012, the company’s business area in Beijing was 100,000 square meters. In 2013, there was at least one sales outlet in Beijing with a business area of ​​over 10,000 square meters. Some insiders believe that the reduction of this condition provides opportunities for many small-scale stores to enter the team.
? >>Industry sound
Expanding Huimin is not afraid of the new army to grab share
Last year, five stores digested nearly 150 million in sales. This time, the number has increased to 12, and the new army will divide, will it cause the loss of the advantage of the veteran store?
Liu Yang, deputy general manager of Chengwai Cheng, said that she is not worried about this. She believes that furniture trade-in should allow more consumers to enjoy the benefits, and the addition of new stores can expand the scope of Huimin. The addition of multi-level stores offers more options. “Although the old-for-new offers are not small, many consumers still cannot accept the price of large-scale stores. With the addition of small and medium-sized stores, many consumers can find a place suitable for their own spending power, which further stimulates consumption.†And “every store Have their own corresponding customer base." Liu Yang also said that the participation of the store in the trade-in is just a point of stimulating consumption. The main fight should be the upgrade of the service.
Mei Xuhang, the director of the operation of the Real Estate Group, said that the old-for-new furniture has two meanings: one is to promote energy conservation and environmental protection, to solve the embarrassment of consumers' old furniture, and to have a great public welfare; the second is to stimulate consumption. The addition of more stores is conducive to the expression of these two meanings and will not bring other influences to the sales market.
Change
Old furniture is disassembled, good or bad
In the tender, the reporter also saw an obvious change: "Recycling of old furniture must be dismantled by the recycling resource recycling and dismantling enterprises, and the reusable dismantled materials can be re-used by legal enterprises. Recycling of resources; waste disposal and sanitation departments with non-utility value are collected and disposed of as hazardous wastes, and they are collected and disposed of by hazardous waste business license units. That is to say, all furniture must be dismantled regardless of whether there is any value for reuse. And it can't be dismantled by the company itself.
In the operation of last year, the furniture sales company can dismantle the old furniture by itself or by entrusting the renewable resource recycling enterprise.
There are different speculations in this industry. Liu Yang believes that it may be due to the limited carrying capacity of the second-hand furniture market in Beijing. However, some insiders pointed out that this is to prevent the old furniture from returning fraudulent subsidies. But no matter what, many stores have said that this is actually a reduction for the company.
Shen Yaojun, vice president of Jimei Home, who has a furniture processing center, said that although the relevant departments have not explained the measures, it has saved a lot of things. Mei Xuhang also introduced that the home has always been to dismantle the old furniture, so that the venue, equipment, and labor can save a lot of costs.
? >>Industry sound
?Unified dismantling for corporate burden reduction
Change
? Self-operated stores, independent stores shortlisted
Among the 12 sales companies that won the bid, apart from the five comprehensive stores that participated in the year, Beijing Baiqiang International Home Trading Co., Ltd., Power Furniture Group Co., Ltd., Beijing Qumei Xinjia Commercial Co., Ltd., Beijing Jinlu Temple of Heaven Furniture Co., Ltd. is a furniture company concurrently engaged in the store business. Among them, the top 100 brands, Powerhouse and Tiantan have their own independent stores, and the brands are also located in other stores. Qumei appeared in the form of an independent store and did not enter a large store.
Beijing Jiahe Jiamei Home Market Co., Ltd., Beijing Dongwuhuan Xianghe Home Furnace Building Materials Mall Co., Ltd., Beijing Xinhai Yuntong Commercial Building are home stores, and Xianghe Home is the first self-operated home store in Beijing.
? >>Industry sound
?Regulatory strict fraud is unlikely
This time, the winning bidders have stores, independent stores and self-operated stores operated by furniture brands. Some insiders pointed out that such enterprises are self-produced, self-selling, self-priced, and they open their own bills and collect their own cash. Compared with ordinary stores, they lack supervision. The possibility of loopholes cannot be said to be no, and the relevant departments are urged to strengthen supervision.
Mei Xuhang believes that the problem should be small. First of all, the shortlisted brands are all influential in Beijing. "If there are problems such as fraudulent compensation, the punishment is quite serious," he said. The old-for-new activities have an auditing mechanism, and the orders will be randomly returned. The follow-up supervision mechanism is very strict. The price of the same brand of furniture products sold in stores and direct stores should be uniform, and the merchants should not change the price. Chen Xiaotai, chairman of Baiqiang Furniture, also said that the old-for-new organization is tightly organized. "No company will smash its own signboards for subsidies." Li Yu, general manager of Xianghe House, also told reporters that since he chose to participate, he will strictly abide by the rules of trade-in activities. And the activity supervision is very strict, "the deposit has one million yuan."
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? The company is ready to go and is only waiting for the details
It is reported that on June 4th, the Beijing Municipal Commission of Commerce has convened this enterprise to participate in the trade-in, share the past experience, train the new participating enterprises and listen to everyone's opinions, and discuss the new round of detailed detailed implementation rules.
According to Liu Chen, secretary-general of the Beijing Branch of the Beijing Market Association, the Beijing Municipal Commercial Committee listened to the opinions of all parties, but the specific implementation rules have to be further and more extensively discussed. Therefore, this trade-in event is Not only the last extended version, but also an upgraded version, all parties strive to make this event more rigorous, to achieve greater energy conservation and environmental protection and stimulate consumption.
According to the reporter, the major supermarkets are ready. Chen Xiaotai said that they will better optimize the process and work hard on comprehensive cost control. Li Yu also said that the home of Xianghe has been prepared for logistics and warehousing. After the announcement of the rules, personnel training will be put into action immediately. Qumei Furniture also stated that it has specially set up special personnel for management including warehousing and logistics, and established the “Old-for-new†work project management department to carry out service grooming, tracking and post-recycling implementation. Consumers who purchase Qumei Furniture online (limited to delivery in Beijing) can print out the transaction records and documents, and complete the trade-in process in the physical store.
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