The home store started to serve the war.

The fiery gold three silver four has quietly passed away. As the weather gets hotter and the decoration crowd continues to decrease, Hefei's home industry also ushered in the off-season in 2013. However, the Hefei major home stores have a "competitive" taste. It has become more and more intense. Actual home, Red Star Macalline and other big-name home stores are expanding the city, Yuexing International Home Plaza is about to debut in Hefei, etc., all in order to better meet the new round of challenges and competition.

The positioning of the home store is accurate and the development of the business circle is obvious

With the improvement of the economic level, our requirements for life are becoming more and more stringent, and convenient transportation has become one of the preconditions for our consumption. Therefore, the consumers around the service have gradually become the common development trend of merchants in various industries. Hefei's home stores are also distributed in various areas of Hefei, just like shopping malls. The development of business districts is very obvious.

Take the administrative district red star Meikailong as an example. The administrative area has a planned area of ​​12.67 square kilometers. There are countless real estates, and the average house price is broken. However, it is still one of the hot buying areas in Hefei. It is expected that this will be in the near future. The region will surely become another major living center in Hefei. Facing such a group of potential consumers with huge consumption power, the government area Red Star Meikailong has a unique potential and unlimited potential. In response to the grades of consumers in the surrounding government districts, Red Star Macalline teamed up with more than 20 well-known home brands such as Chivas, Ximengbao, Shengxiang Floor, and Federal Furniture to create a “dream team” that fully satisfies the periphery of the government district. Consumer demand.

The new Yuemeijia Hefei Dongguan Furniture City in the east of Hefei is obviously different from the Red Star Macalline. After several clearance activities in 2013, the price of the guarantee has made people branded in the hearts of the people.

"Targeting the surrounding consumer grades, formulating corresponding store home positioning and serving the surrounding consumers." This concept has been recognized by more and more businesses, and has been implemented in practice by major supermarkets.

Collaborate with industry media to achieve precise marketing

The development of any industry is inseparable from marketing, and precision marketing is one of the marketing methods that all major businesses dream of. Before the modern home store was different, it no longer fights alone. Instead, it uses the media in the industry to use the powerful resource platform of the media to achieve precise marketing, and even more directly realizes the opposite transaction with the consumer line.

Whether it is a successful group buying model or the rise of the O2O model, it will bring unlimited new business opportunities to the home furnishing industry. Take the 2013 o2o e-commerce model launched by Wanjia Home Channel as an example to help merchants operate online stores, supplemented by activities, recruiting owners who need decoration, realizing one-to-one marketing with precision, to participate in home Merchants bring brand promotion and bring substantial transaction amount to the merchant.

The internal brand optimization of the store is a basic premise

Good location and marketing are just external reasons for the home store to attract consumers, and the quality of the store itself and the quality of service attitude determine the turnover of the home store. In the off-season, it is the best time for a new round of merchants to exchange blood. Through the elimination of brand merchants and the optimized management of floor categories, the virtuous circle of stores is gradually established.

The price of branded merchants at the same level of price will not be too different. At this time, the service attitude of the shopping guides determines the transaction rate of the order. "A senior homeowner said this. At present, it is not just the home industry. Almost all industries are fighting for the quality of service under the premise of ensuring quality and price. Isn't the home low season the best training opportunity for business service personnel?"