Love the young and forget the old market calls for the elderly home

Just past the Children's Day, let the children bloom the most lovely smile. In the home shopping mall, some stores that focus on children's home products are receiving much attention. Many businesses are showing off new products and technologies this season. At the same time, the national standards for the use of children's furniture also protect the health of children. However, grandparents who buy furniture for their children rarely see products designed for the elderly in the store. The reporter also visited various large-scale and graded home stores, and such products were rarely sold. Insiders pointed out that this market is still in a blank stage, and market demand is increasing.

Just past the Children's Day, let the children bloom the most lovely smile. In the home shopping mall, some stores that focus on children's home products are receiving much attention. Many businesses are showing off new products and technologies this season. At the same time, the national standards for the use of children's furniture also protect the health of children. However, grandparents who buy furniture for their children rarely see products designed for the elderly in the store. The reporter also visited various large-scale and graded home stores, and such products were rarely sold. Insiders pointed out that this market is still in a blank stage, and market demand is increasing.

Old furniture products are hard to find

Recently, the reporter visited the major furniture stores in Shenyang. There are nearly a thousand furniture brands in each store, but after a round of laps, there is almost no special elderly furniture brand.

Mr. Wang complained to the reporter: "My mother is sick, staying in bed for a long time every day. The hospital can lift the bed too narrow, so I want to buy a big, comfortable bed that can be lifted and lowered. I ran several times. The furniture market has not found such a bed." An elderly citizen, Ms. Gao, said: "I really can't stand the soft fabric sofa at home. Once I sit down, I will be "deep in" and I will not be able to stand up when I stand up. After sitting for a long time, I can't breathe. I want to add some more comfortable, functional, and safe furniture to the elderly at home, and I don't understand this phenomenon. Ms. Zhao, a citizen, said: "There are children's furniture specially designed for children in the market, but there is no furniture for the elderly designed for the elderly. Have you forgotten the elderly?"

The reporter asked some well-known home brands whether there are products tailored for the elderly. Sales staff said that there is currently no such furniture tailored for the elderly. Some merchants said that this part of the consumer market is very special, the proportion is too small, there is no need to put out special energy to do it.

Demand for elderly household products increased

According to relevant data, China has entered an aging society. This consumer group has the same demand for household products as children's furniture. According to industry insiders, there is a gap in the elderly home market, which is not without demand, but is not properly guided in the industry. Although the elderly home market has a promising future, most manufacturers only pay attention to the preferences of young consumers, ignoring the demand for the elderly market. Coupled with the fact that elderly household products can not quickly produce economic benefits, some companies regard it as "non-mainstream", or turn a blind eye, or take a wait-and-see attitude, or just do a series to test the market.

In addition, the Chinese elderly have always had the traditional concept of “reinforcing light consumption and lightening children”. In the choice of household products, the elderly are mainly dependent on children, that is, the adult home market. Therefore, from the perspective of market economy, enterprises generally do not specialize in the production of such furniture.

However, there are also many merchants who are very optimistic about this market. They have said that the development of professional elderly home market will be one of the future trends. The person in charge of the northeast region of a well-known brand manufacturer introduced that the company has been expanding the market for elderly household products since 2008. At present, the market feedback is very good, and orders from some regions are even discharged from the beginning of the year to the end of the year. The person in charge said: "This is a huge market, the market prospects are very good, I hope more colleagues will join in."

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