Nowadays, more and more consumers are paying attention to the price of goods while paying more attention to product safety and environmental protection. Recently, the author visited the home market and found that many merchants use the consumer's trust in environmentally friendly products and green home decoration, and they have launched “environmental protection, green, energy-saving†cards to attract consumers' attention.
“Real environmental protection†or “false environmental protection�
“Buy decoration materials mainly depends on whether it is environmentally friendly, and secondly, it depends on the brand.†This is the standard for consumers to purchase home products. Nowadays consumers are paying more and more attention to environmentally friendly products, but in the face of many environmental protection gimmicks, most consumers do not know how to identify. In the Lan Jingli Jia Lize store, Ms. Guo, who is buying a wardrobe, said that the wardrobe has been placed in the bedroom for a long time, so the most worrying thing is the environmental protection of the materials. However, when asked how to measure whether it is environmentally friendly, Ms. Guo herself is not sure. "If you don't distinguish, you should choose a high price. You should buy a 'reassuring pill'."
Recently, the author has found that many environmentally-friendly products such as “anti-formaldehydeâ€, “no radiation†and “no pollution†are everywhere in the store. The certification pattern of the products is varied. Most of them do not have the unified certification of the authority, but the price is more common. Products range from tens of dollars to hundreds of dollars. Ms. Liu, the guide of Duolishi Paint Monopoly in Oriental Homeland, recommended an “anti-formaldehyde full-effect†wall paint for the author. She said that the product is completely odorless and helps to remove formaldehyde, and when asked if I can look at the relevant test At the time of the report, she said that this is a big brand of environmentally friendly products that can be used with confidence, but ultimately did not come up with relevant test reports. At the same time, the author also found that brands such as Dulux, PPG Lacquer, and China Resources have more than ten kinds of coatings with environmental protection flags such as “anti-formaldehyde†and “net flavorâ€. With the increase in environmentally friendly coatings of various brands, these environmentally friendly products are even more than twice as expensive as ordinary latex paints. For example, the price of a “anti-formaldehyde full-effect†product of Libang Store Libang Store is about 568 yuan/5L, and the price is about 400 yuan higher than ordinary wall paint.
In addition, some home improvement companies also take advantage of consumers' emphasis on the concept of green environmental protection, and play the banner of “green design†or “environmental decorationâ€. Mr. Lin, who lives in Fengtai District, said that the materials used in the renovation of the old houses were natural stone and solid wood. However, when the refurbishment was completed and an environmental testing agency was found for testing, it was found that there was still pollution in the home. Mr. Kelin couldn’t understand why all the decoration materials were environmentally friendly materials, but they did not meet the requirements of environmental protection.
Crack the "fake environmental protection" idiom
According to industry sources, at present, some businesses have intentionally speculated on environmental protection concepts through hints, word games, etc., so that consumers mistakenly believe that the products they sell are environmentally friendly products. Zhu Changling, chairman of the China Furniture Association, said that the concept of good household products can indeed bring considerable sales. Therefore, the phenomenon of environmental protection concept still exists. In addition, although China has furniture environmental protection product certification, it describes and quantifies it. The characteristics are not clear. Therefore, the concept of some environmentally friendly products is only the sales concept proposed by the manufacturers. In fact, most of them exaggerate the environmental protection effects of the products. To say that national standards are green environmental standards is another trick for merchants to sell “fake environmental protection†products. “Businesses advocate that products are green products, and their basis is national standards, but industry insiders know that national standards are not the same as green environmental protection. National standards are only market access standards for decoration materials, and green products have higher requirements.†Li Yujie, Secretary General of the Industry and Commerce Association's Home Improvement Committee, told the author.
In addition, Zhu Changling also stressed that some merchants in the market currently use the "test report", "system certificate", "products do not contain harmful substances" and other tricks to deceive consumers. For example, individual unscrupulous merchants can deceive consumers by purchasing or making some samples that meet environmental protection requirements, sending them to the testing organization for testing, and defrauding the test reports, but in fact, the reports issued by the testing agencies are only responsible for the samples sent for inspection. Some merchants have passed the certification of a management system to facilitate the use of the certificate to prove that their products are also environmentally friendly. However, management system certification is the certification of quality, environment or safety management quality established within the enterprise, rather than the certification of its products, so even if it is obtained, it cannot prove that its products are environmentally friendly products. Some merchants claim that their raw materials do not contain a toxic or hazardous substance to prove the environmental friendliness of their products, but they may use alternative raw materials that contain other toxic and harmful substances that are more harmful to consumers.
Renovation advocates simple products to look for "10 rings"
Many consumers think that when they install more environmentally friendly products, they are green home improvement. In fact, it is far from enough to buy environmentally friendly products. It should also pay attention to the green and simple design in the decoration process, thus reducing the harmful gas emissions in the living room.
Li Yujie also stressed that the process of building a green home improvement is not simple. First of all, the home improvement company that undertakes the green home improvement project must be a certified formal company. After the undertaking, the home improvement company will test the content of harmful substances in the rough house. Then the home improvement company will let the consumers select the varieties of environmentally friendly materials. The designer will make an objective recommendation according to the actual situation and calculate the use of all materials in the room. Quantity, strictly supervise the construction process during the construction process, and control the release of harmful substances within a safe range.
After the renovation is completed, consumers should also pay attention to the purchase of environmentally friendly furniture. There are some businesses in the market who are ignoring consumers with “false environmental protectionâ€. Zhu Changling reminds consumers that when buying furniture, they should pay attention to the furniture itself, and verify the certificate. He emphasized that the “China Environmental Labeling Product Certificationâ€, which is certified by the State Environmental Protection Administration Environmental Certification Center, is the “10-ring certificationâ€, which is the more authoritative environmental certification on the market. Products that are approved for use with this mark require not only quality but also specific environmental requirements during production, use and handling. When consumers purchase, it is best to look for the "Ten Ring Certification" and "Green Product Quality Certification", two official certification marks with official nature.
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