Wu Xuesong, Chairman of Huahe Group
At the age of 29, he became the director of Huahe Furniture Factory with his extraordinary talent and enthusiasm. Under his leadership, Huahe Furniture began to move from Qiqihar to all China and to the world. This person is Wu Xuesong, chairman of Huahe Group.
In fact, on many occasions, I have seen General Wu, but it is the first time such close contact. I changed my serious appearance and talked with reporters with a smile. For furniture and wooden doors, Mr. Wu revealed an indescribable love, and Huahe was devoted to all his efforts.
Some people say: The character of the company's palm rest determines the direction of the company's development. It is the wisdom, persistence and seriousness of General Wu that made Huahe Group have achieved today. With the sensitivity to the market, the tentacles extend from the furniture field to the wooden doors, wardrobes, cabinets, doors and windows, etc. With excellent leadership, the home improvement is the breakthrough, effectively driving the market sales of Huahe products... all kinds of actions, leading Huahe went to China and went to the world.
In the development of the enterprise and the consideration of differentiated competition, the Huahe Wardrobe was launched.
[Reporter]: At the beginning of this year, the Huahe Wardrobe was launched. What kind of considerations do we have for launching this new category? Nowadays, there are already many companies that have made wardrobes in the market, and some of them have already been listed. What are the expectations of Wu’s wardrobe market, and what kind of positioning is it intended to be?
[Wu Xuesong]: Many domestic companies that are doing furniture are on the closet, including those who are not in this industry. The reason why we launched the wardrobe has these aspects: One is that we have been cooperating with foreign countries, including we have been working on a fixed wardrobe in China, but we have not taken it out for a brand promotion. Now that we think the time is right, it is time to bring it to the market as an independent sub-brand, which is necessary for our Huahe brand's sustainable development and profitability. Another is that the domestic developer housing structure has a mosaic wardrobe design, which will inevitably lead to a decline in the sales of our movable wardrobes. By launching such a category, not only can we make up for the decline in our movable wardrobe, but also pull Sales of our other products. In addition, from the perspective of the furniture industry, it is said that "the wardrobe is the last barrel of the industry". I don't specifically comment on it, but everyone thinks that as the market develops, it is necessary to consider the development of the market. The wardrobe was launched as an independent sub-brand. The last one is due to the development of the enterprise and the consideration of differentiated competition. We have to integrate the cards, which is also the advantage that other families do not have.
From brand to brand name, we need to build step by step.
[Reporter]: In terms of brand building, Huahe does not say much as Wu said, but in fact, some domestic history is not as good as Huahe's brand, but it has been recognized by many consumers and become a national brand. However, Huahe’s audience awareness is not as good as these brands. So, I would like to ask Wu Zonghua’s brand construction. In the future, will this kind of steady and steady way, or is there any breakthrough construction plan?
[Wu Xuesong]: I invite everyone to come here to make a breakthrough improvement in brand building. Some young brands in China do a good job and they are also good. I also agree that we should They are learning this piece of internet marketing. Wooden doors and homes have national brands as well as regional brands and local brands. In the past, Huahe had wooden doors and furniture to obtain Chinese brand-name China inspection-free products. Now it has been recognized as a well-known trademark, and it is also a national brand. However, we feel that there is still a certain distance from the real brand name recognized by consumers. The national exemption and national well-known trademarks can only prove to be a brand, but this brand has more aura support than other brands on other business cards. But whether it is recognized by the majority of consumers, this is the real problem, we feel that from the brand to the brand name also needs a further process of building. Huahe will further develop its quality and taste, and finally realize the reputation of the brand and be recognized by consumers as a real brand.
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