“Media Watch†is often referred to as “the media within the media.â€
Before the stage play even premiered, big names in the industry were already preparing for the next major event: the “New Recruitment.†The 2015 Media Observer Annual Conference, jointly organized by Left and Right Sofas and Media Watch, will take place in Shenzhen on June 6, 2015. This summer summit, held in the middle of the year, will focus on the theme of “Direction,†becoming a major platform for dialogue and integration between traditional and new media.
The central government’s top-level planning for the integration of traditional and emerging media marks a key direction for the transformation of traditional media and presents significant development opportunities for new media. China’s leading sofa industry leader, Left and Right Sofas, along with China’s leading media observation platform, Media Watch, have co-sponsored the 2015 Media Observer Annual Conference — Shenzhen Summit. This event will bring together national authorities, representatives from both old and new media, academic experts, and business leaders in the city of reform to discuss the future direction of media integration.
The Right and Left Sofa Exclusive Title: 2015 Media Observer Annual Conference — Shenzhen Summit
Focusing on the “new normal of the network†has become one of the key themes of this summit. The many meetings of the national internet authorities emphasizing “going deep into the grassroots,†the spirit of “lighting night†online, and the “precise and meticulous†management approach have left a lasting mark on the legal development of China's internet space. The 2015 Media Observer Annual Conference — Shenzhen Summit will address the “new normal of the network†and invite officials to engage in high-level dialogues with industry and academic leaders.
“The future of media in the hearts of veterans†is one of the highlights of this summit. In 2014, commercial portals transformed overnight into traditional media, marking profound historical changes in China’s internet media landscape. Veterans, who have witnessed the evolution from 1.0 to 2.0 and from PC to mobile internet, have unique authority to speak. This year’s summit will feature two well-known internet veterans returning to the front line, offering insights into the future through their eyes.
“Who is doing the addition for the media†is one of the most eye-catching sessions at the summit. These industry pioneers have deeply rooted themselves in the media sector and are true innovators. They have not only experienced the transformation of the media but also supported the stories of thousands of self-media creators. This year, the heads of the three major media alliances will appear on the same stage for the first time, discussing the “gold mining†journey of media with well-known self-media figures at the 2015 Media Observer Annual Conference — Shenzhen Summit.
“Mobile Internet†will shine brightly at this summit. Over the past two years, countless practitioners from major business portals have moved from mainstream to new media. Deep down, these companies face stress and confusion. Meanwhile, media outlets with strong capital support have begun to plan and layout their strategies. The challenges and opportunities brought by mobile internet are now shared across the board. This summit will bring together mobile internet content leaders to exchange ideas with those shaping the mobile media landscape.
In addition, this summit will host the first public dialogue between mainstream media and the media, featuring a thought-provoking exchange between established media figures and post-90s media professionals. New and old media leaders will reflect on the turning points in the media industry, re-evaluate core values, and look ahead to the future.
This summit is a highly integrated media event. The organizing committee has invited editors from major domestic urban newspapers, heads of mainstream internet companies (including commercial websites and mobile internet media), and editors from major news websites. More than 300 “observers,†including well-known media personalities, experts, and scholars, attended the conference.
The 2015 Media Observer Annual Conference — Shenzhen Summit was exclusively named by Left and Right Sofas, hosted by Media Watch, the Tsinghua University Media Convergence Development Research Center, and Panda Media Group, with support from Shenzhen Evening News Media. During the summit, a closed-door meeting for mainstream media editors-in-chief and a media night will be held concurrently.
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