“Media Watch†is often called “the media within the media.â€
Before the stage play even premiered, a major event was already in the works—the “New Recruitmentâ€: The 2015 Media Observer Annual Conference. Hosted by both the left and right sofas and Media Watch, the Shenzhen Summit will take place on June 6, 2015. With “Direction†as its central theme, this summer gathering will bring together traditional and new media to discuss integration and future strategies.
The central government has emphasized the importance of integrating traditional and emerging media, which marks a turning point for traditional media and an opportunity for new media. China’s leading sofa industry leader—left and right sofas—and China’s leading online media platform—Media Watch—are co-hosting the 2015 Media Observer Annual Conference in Shenzhen. This event will gather national authorities, media representatives, scholars, and business leaders to explore the future of media integration.
The Right and Left Sofa Exclusive Title: 2015 Media Observer Annual Conference – Shenzhen Summit
One of the key themes of the summit is “the new normal of the internet.†The recent efforts by national network authorities to “go deep into the grassroots,†the spirit of “lighting up the night†online, and the emphasis on “precise and meticulous†management have all contributed to the legalization and regulation of China’s online space. At the Shenzhen Summit, high-level discussions will focus on this topic and bring together industry leaders and experts for meaningful dialogue.
Another highlight of the summit is “The Media Future in the Hearts of Veterans.†In 2014, commercial portals transformed overnight, reshaping the Chinese internet landscape. Veterans who have witnessed the evolution from 1.0 to 2.0, and from desktop to mobile, are now returning to the front line to share their insights. Their experiences offer unique perspectives on what lies ahead for the media industry.
A standout session at the summit is “Who Is Doing the Addition for the Media?†This discussion brings together pioneers and industry leaders who have shaped the media landscape. They’ve not only adapted to change but also supported the stories of countless self-media creators. This year, the heads of three major media alliances will appear on the same stage for the first time, sharing their experiences with well-known self-media figures in a powerful conversation about growth and innovation.
Mobile Internet will also be a major focus of the summit. Over the past two years, many top practitioners from business portals have moved from mainstream platforms to new media. While some have shifted, others continue to face challenges. Meanwhile, media companies with strong capital support are already planning and investing in mobile strategies. The summit will bring together mobile internet content leaders and those shaping the future of mobile media for in-depth conversations.
In addition, this summit will host the first public dialogue between mainstream media and digital media, featuring a clash of ideas between veteran media professionals and the post-90s generation of digital creators. As the media landscape continues to evolve, these discussions will help re-focus on core values and shape the future of the industry.
This summit is a highly integrated media event. It will feature editors from leading urban newspapers, heads of major internet companies (including commercial websites and mobile media), and editors from top news sites. More than 300 “observers†from well-known media personalities, experts, and scholars will attend, making it a must-attend gathering for anyone interested in the future of media.
The 2015 Media Observer Annual Conference – Shenzhen Summit was exclusively named by the left and right sofas, hosted by Media Watch, Tsinghua University Media Convergence Development Research Center, Panda Media Group, and supported by Shenzhen Evening News Media. During the event, a closed-door meeting for mainstream media editors and a media night will also take place, offering exclusive opportunities for networking and insight-sharing.
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