When did you start, "dressing thin, undressing meat" becoming a benchmark for girls when choosing their mates? The image above perfectly captures this trend. It's fascinating how the concept of attractiveness has evolved over time. Today, advertisements are also playing along with this idea, pushing the boundaries even further. The ad below is a perfect example.
How do you say that? The era of light value has passed, and the shark line is now the king! You have to take off your clothes just to drink a drink these days. But from the perspective of Yiquan +C wanting to convey “show your yellow delicious,†this advertisement with the same value and muscle value is really double-edged, beautiful and delicious! From the male taking off his top, all the way to the end of the "delicious gar C," the brand’s slogan makes many people feel a rush of excitement. The way they take off so crisply and neatly, this look at the face and the world of meat really makes me happy...
Why is the "borrowing meat marketing" so hot?
1. Aesthetics is natural.
The well-known David Ogilvy 3B principle: Beauty - beauty, beast - animals, baby - as a means of advertising performance in line with human nature to focus on their life, most likely to win the attention of consumers and like it. In a word, "Aesthetic is instinct" does not require much explanation at all.
2. Public aesthetic: the transition from beauty to small fresh meat
The aesthetics will also be fatigued, and the beautiful women will raise the eyes of everyone, and it is difficult to find advertising categories that have never used beauty as an element. Under the fierce competition of eyeball competition, it is more and more difficult to stand out, and the cultural atmosphere of the worship of male gods has become more and more fierce.
3. Deep analysis: the rise of feminism
"Old women please men, new women consume men." Talk about sexual change has become the history of ancient history, women talk about sex, but also the product of modern gender relations and social attributes. Even the secrets of Victoria, where many goddesses are exposed, can be regarded as the performance of feminism. The girls make their own money and support themselves. If they leave the man, they can still live alive and live. Without children, they can live freely. They love the man's abdominal muscles, not in humility, but in appreciation.
4. Is meat marketing really effective?
"The naked man’s advertisement on the upper body usually attracts the attention of the woman, but it’s the men who are really advertised and rushed to spend." The University of Technology in Sydney has done an experiment showing that when a man sees the "perfect character" in the poster, the subconscious will have a competitive mentality, and will increase the wealth to attract women through various methods, but this has always been hidden in the subconscious. Men may not find out. This of course is to look at this move from an evolutionary perspective. If from a communication perspective, the role of attracting eyeballs through meat marketing is unquestionable.
Other cases of "borrowing meat marketing"
1. The basic spoof underwear advertising:
David Beckham and James Corden (James Corden), photographed half-naked appearance for the Italian brand D & J underwear. Beckham and Koden's "foundation" began five years ago, because they starred in the BBC's charity short film, the two spent a total of 3 minutes in the same bathtub. At the time, Beckham was still on his fourth World Cup trip. Both of them were guest appearances for the BBC's charity short film. They even bathed in the bathtub for 3 minutes. Beckham also nodded to a part of Koden's body, shouting "handsome stayed". This picture is also called "the most comedy-like lens" in the charity short film by the BBC.
So later, there was D & J's spoofing advertisement. Justin Bieber & CK. Justin Bieber and CK's group, in addition to the fine body, on the topic of "size", the topic of whether the meat is PS or not seems to be more than the brand itself.
Although "borrowing meat marketing" is good, the key to any "borrowing X marketing" lies in the grasp of the degree. The "X" has grabbed the limelight of the brand, and it is not good to get rid of the gun.
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