[Chinese Packaging Network News] (a) Packaging design should include essential information.
According to the provisions of the "National Product Quality Law" and other relevant regulations passed by the 22nd session of the National People's Congress on February 22, 1993, the following requirements must be met:
1. The product must have a quality inspection certificate.
2. The product name, manufacturer’s name, and address must be clearly marked in Chinese. Imported products sold domestically must also have Chinese labels.
3. Based on the product's characteristics and usage requirements, specifications, grades, and the names and quantities of main components must be indicated.
4. For products with limited shelf life, the production date or expiration date must be clearly marked. For packaged food, the production date, shelf life, or expiration date must be included.
5. Products that may cause damage or pose risks to people or property must have warning signs or instructions in Chinese.
6. Registered trademarks approved by industry and commerce authorities must be marked with "(R)" or "TM."
7. Patents granted by the patent authority can be displayed on the product.
8. The manufacturer must indicate the standard code, number, and name on the product or its packaging.
9. Products that have obtained national quality certification can use corresponding safety or certification marks.
10. Barcodes – The State Bureau of Technical Supervision requires all products entering the market to be barcoded.
(B) Special Provisions in Packaging Design
1. Glass-bottled beer must bear warnings such as “Do not strike, prevent explosion,†issued by the General Administration of Quality Supervision, Inspection and Quarantine of the People’s Republic of China and the National Standards Commission. According to the "General Rules for the Labeling of Prepackaged Beverage Wines," from October 1, 2007, bottled beer must be labeled with the warning “Do not strike, prevent explosion.â€
2. The term “fresh†cannot be used freely under new rules. All pre-packaged foods that have undergone thermal processing cannot be labeled as “fresh XX.†For example, pasteurized milk, which is heated to 75°C–80°C, and room-temperature milk sterilized at 137°C, cannot be called “fresh milk.†Similarly, drinks that only add some juice cannot be labeled as “fresh juices.â€
3. Alcoholic beverages with an alcohol content exceeding 0.5 degrees, including beer, wine, fruit wine, and white wine, must carry warnings such as “Excessive drinking is harmful to health,†“Do not drive after drinking,†and “Pregnant women and children should not drink.†These warnings are mandatory for all such products.
(C) Regulations Related to Food Packaging Design
In October 2006, two new national standards for the mandatory labeling of prepackaged special dietary foods were officially implemented. Foods that do not meet these standards cannot be sold.
1. The label name must be genuine. New names, exotic names, or transliterated names can be used, but they must be specified in national or industry standards. If no standard exists, the common name reflecting the true nature of the food must be used to avoid misleading consumers. For example, “yogurt butter†should be labeled as “sour milk.â€
2. Foreign language text must be smaller than Chinese characters. Except for registered trademarks, all prepackaged foods must use standard Chinese characters. When using pinyin, foreign languages, or minority scripts, their size must not exceed the corresponding Chinese characters.
3. Production dates must not be hidden. Food must clearly state the production date, which refers to the date when the finished product was inspected and released from the factory. The date must be marked directly on the package and cannot be written as “see packaging.â€
4. Genetically modified foods must be labeled. All foods listed in the “Administrative Measures for the Labeling of Agricultural Genetically Modified Organisms†must be marked as “genetically modified foods.†Examples include soybean meal, soybean oil, corn oil, rapeseed oil, fresh tomatoes, and tomato sauce.
5. Claims about efficacy must be avoided. Foods for special diets, such as infant or diabetic foods, must list nutritional ingredients. Terms like “prevent,†“treat,†or “cure†for specific diseases cannot be used.
6. Preservatives must be named specifically. Ingredients in food must be listed in descending order of quantity. For example, water, sweeteners, preservatives, and colorants must be clearly labeled with their full names or codes.
7. Product names and font sizes must be consistent. Labels must not confuse consumers by misrepresenting the product’s nature. For instance, “orange juice†and “beverage†in “orange juice drink†must be the same size.
These regulations ensure transparency, consumer protection, and compliance with national standards in packaging design.
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