Numbers don't lie, and this holds especially true in most industries. If you're considering a promotional product, trust your instincts and expertise, but also take a moment to look at what’s already working. A USB drive as a promotional tool has been delivering impressive results for businesses worldwide. Discover the kind of outcomes you can expect by opting for this innovative promotional product.
Promotional Products Deliver Results
Successful advertising taps into emotions. When consumers receive a promotional product, it triggers positive feelings. Here's why:
- Getting a promotional product is enjoyable for customers. 83 percent of people appreciate receiving a promo item with a marketing message[i]. Picture handing out flyers or business cards—most people tend to ignore those. On the flip side, receiving a promotional product feels rewarding, something consumers eagerly anticipate. How many of your past campaigns managed to generate that kind of excitement?
- And here's another point: not only do consumers enjoy receiving these items, but 48 percent actually wish to receive them more frequently! Just imagine the possibilities for your marketing strategy if you could tap into that kind of consumer enthusiasm.
- Lastly, promotional products leave a lasting impression. Why? Because 38 percent of consumers view these products as constant reminders of your business. Few other marketing methods can place your brand so prominently and positively in the minds of consumers.
Introducing... USBs!
We’ve established that consumers love promotional products. Let’s now focus on the specific advantages of promotional products, particularly USBs:
- Focused. These products are physical and directly reach the hands of consumers. They effectively cut through the noise created by other less efficient marketing strategies.
- High Impact. Promo products like USBs make a big impression on consumers. A study found that over two years after receiving an item, more than three-quarters of consumers remembered the item, the advertiser, and the message. That statistic speaks volumes, doesn’t it?
- Customizable. Design a USB that reflects your business uniquely. For example, HBO recently collaborated with CustomUSB to produce Game of Thrones-themed USBs[ii]. The distinct shape, color, and texture of these USBs offer an impactful, targeted, and cost-effective experience for fans, who can even buy collectible USBs.
- Cost-Effective. Handing out USBs once can create a lasting impression for a fraction of the cost compared to traditional media like TV or radio ads, which might be forgotten or discarded.
Break through the clutter of competing marketing tools. With proven benefits, USB flash drives enhance marketing outcomes, boost business performance, and leave a long-lasting impression for a minimal investment. When you're prepared to invest in a promotional product that delivers extraordinary results, reach out to CustomUSB to explore your options!
[i] PPAI Research | The Effectiveness of Promotional Products as an Advertising Medium
[ii] CustomUSB and HBO® Have Partnered Together to Create Collectible USB Drives to Celebrate Season 4 of the Award-Winning Series: Game of Thrones™
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