At present, technical barriers have become a powerful weapon for trade wars among WTO members. Many developed countries and emerging industrialized countries have also further strengthened agricultural environmental protection technology standards and raised the requirements for agricultural product quality standards. Therefore, the export of agricultural products in China is frequently blocked by technical barriers. In fact, due to various reasons, most vegetables and fruits in China cannot enter Japan, beef cannot enter the European Union, and pork, beef, apples, fragrant pears and other agricultural products cannot enter the US market.
In this regard, the industry analysts said that after China's accession to the WTO, many agricultural products and green foods are not able to compete with the mature organic agricultural product production systems in developed countries, but there are still several “bottleneck†restrictions in their own right. One is the packaging problem. Faced with the competition in the international market and the increasing intensity of the technological blockade of importing countries, if China's export agricultural product packaging does not change its face, it will be difficult to occupy or even expand the export market. If the response is not timely, the measures will be ineffective. Fall to the point of being rejected.
In view of the low international competitiveness of China's green agricultural products, it is difficult to overcome the “green barriers†and thus it is difficult to go abroad. In addition to strengthening the environmental control over the whole process of green food bases, some domestic agricultural product production bases are now ensuring that green foods are produced in the best ecological environment. In addition to other key measures, it is necessary to vigorously implement the brand strategy and innovatively design the packaging according to the requirements of the international market. After this problem is solved, the produced green food can successfully get the “International Passâ€, and then it will go to the international market and break into the supermarkets in many countries.
Located in Yinan County, Linyi City, Shandong Province, in the Yimeng Mountain area, it has built more than 800,000 mu of green agricultural products base and more than 40 livestock and poultry earning centers. In order to ensure that pollution-free agricultural and sideline products reach the international market, the county is focusing on improving the quality, post-production technical processing and packaging design while strengthening the integrated development of agricultural and sideline products, ecological agriculture, and green food. Sales to overseas markets and major cities in China. During the “foreign†packaging of agricultural and sideline products, they made peeled chestnuts into canned containers. After the strawberries were made into sauces and juices, they were packaged according to international standards. The garlic pods were bundled into small vacuum packagings. After the separation of livestock and poultry, they strictly follow the “green food†certification requirements in the aspects of storage, inspection, and packaging, so that they can not only withstand food safety testing, but also increase their worth due to the exquisite packaging. The products are sold directly to Japan, South Korea, Europe and the United States. Supermarkets in Southeast Asia and other countries and regions. Lishui County, which is located in the hinterland of Yimeng Mountain, has invested heavily in scientific and technological strength and funds to standardize the production of agricultural products in recent years. While actively registering trademarks for green agricultural products, they are trying to solve the problem of being unable to step out of the country because of backward packaging. At present, the county has more than 100 kinds of agricultural products registered trademarks, has its own brand, which has more than 20 kinds of agricultural products in the international market to get a "green card", put more than 10 overseas countries and regions supermarkets, This alone will increase the income of farmers in the county by 150 million yuan.
The facts show that, in addition to the international market requirements and the importance of environmental protection technology standards, agricultural and sideline products, especially the export of green agricultural products, can only bring products to the market and create better economic benefits. . Because the exquisite packaging is conducive to identification and promotion, it can attract consumers' eyeballs. Consumers are willing to pay higher prices to buy after watching, and they act as “silent salesmen†on the shelves. In the past, China's commodities, especially agricultural products and their processed products, were mostly natural and free-wrapping when they were packaged. Most of them used large packaging, rough packaging, and even “no strips†without packaging. With the development of the market and the increasing requirements for the quality of agricultural and sideline products in some foreign countries, some domestic agricultural and sideline products production bases and processing companies have begun to pay attention to the research and development of packaging, adopting small packaging and exquisite packaging methods to package green agricultural products. As a means to create profitable products, they are brought to the market, so that packaging is integrated into the product, and packaging itself becomes a commodity.
It can be seen that with the development of the market economy and the improvement of people’s living standards, consumers’ demands for packaging have become increasingly critical. Packaging is no longer just a "container" for goods, but a means for goods to convey information to consumers. As a "face" of goods, it has the role of "image spokesperson". It not only helps the sale of goods, It also helps to increase productivity, reduce material consumption, and ensure that the goods will not be damaged, lost or deteriorated in circulation. As China joins WT0, the influx of foreign products, the output of domestic products, the competition in the market will become more intense. To this end, our green agricultural production bases and processing companies must not neglect the important aspect of product packaging. Only attach importance to packaging, and attach importance to it as a competitive strength, and at the same time, we must grasp the various production links from the source to the final product. In order to improve the competitiveness of agricultural products, we will create famous brands of agricultural products that will enter large cities, supermarkets, shopping malls, and overseas markets.
In this regard, the industry analysts said that after China's accession to the WTO, many agricultural products and green foods are not able to compete with the mature organic agricultural product production systems in developed countries, but there are still several “bottleneck†restrictions in their own right. One is the packaging problem. Faced with the competition in the international market and the increasing intensity of the technological blockade of importing countries, if China's export agricultural product packaging does not change its face, it will be difficult to occupy or even expand the export market. If the response is not timely, the measures will be ineffective. Fall to the point of being rejected.
In view of the low international competitiveness of China's green agricultural products, it is difficult to overcome the “green barriers†and thus it is difficult to go abroad. In addition to strengthening the environmental control over the whole process of green food bases, some domestic agricultural product production bases are now ensuring that green foods are produced in the best ecological environment. In addition to other key measures, it is necessary to vigorously implement the brand strategy and innovatively design the packaging according to the requirements of the international market. After this problem is solved, the produced green food can successfully get the “International Passâ€, and then it will go to the international market and break into the supermarkets in many countries.
Located in Yinan County, Linyi City, Shandong Province, in the Yimeng Mountain area, it has built more than 800,000 mu of green agricultural products base and more than 40 livestock and poultry earning centers. In order to ensure that pollution-free agricultural and sideline products reach the international market, the county is focusing on improving the quality, post-production technical processing and packaging design while strengthening the integrated development of agricultural and sideline products, ecological agriculture, and green food. Sales to overseas markets and major cities in China. During the “foreign†packaging of agricultural and sideline products, they made peeled chestnuts into canned containers. After the strawberries were made into sauces and juices, they were packaged according to international standards. The garlic pods were bundled into small vacuum packagings. After the separation of livestock and poultry, they strictly follow the “green food†certification requirements in the aspects of storage, inspection, and packaging, so that they can not only withstand food safety testing, but also increase their worth due to the exquisite packaging. The products are sold directly to Japan, South Korea, Europe and the United States. Supermarkets in Southeast Asia and other countries and regions. Lishui County, which is located in the hinterland of Yimeng Mountain, has invested heavily in scientific and technological strength and funds to standardize the production of agricultural products in recent years. While actively registering trademarks for green agricultural products, they are trying to solve the problem of being unable to step out of the country because of backward packaging. At present, the county has more than 100 kinds of agricultural products registered trademarks, has its own brand, which has more than 20 kinds of agricultural products in the international market to get a "green card", put more than 10 overseas countries and regions supermarkets, This alone will increase the income of farmers in the county by 150 million yuan.
The facts show that, in addition to the international market requirements and the importance of environmental protection technology standards, agricultural and sideline products, especially the export of green agricultural products, can only bring products to the market and create better economic benefits. . Because the exquisite packaging is conducive to identification and promotion, it can attract consumers' eyeballs. Consumers are willing to pay higher prices to buy after watching, and they act as “silent salesmen†on the shelves. In the past, China's commodities, especially agricultural products and their processed products, were mostly natural and free-wrapping when they were packaged. Most of them used large packaging, rough packaging, and even “no strips†without packaging. With the development of the market and the increasing requirements for the quality of agricultural and sideline products in some foreign countries, some domestic agricultural and sideline products production bases and processing companies have begun to pay attention to the research and development of packaging, adopting small packaging and exquisite packaging methods to package green agricultural products. As a means to create profitable products, they are brought to the market, so that packaging is integrated into the product, and packaging itself becomes a commodity.
It can be seen that with the development of the market economy and the improvement of people’s living standards, consumers’ demands for packaging have become increasingly critical. Packaging is no longer just a "container" for goods, but a means for goods to convey information to consumers. As a "face" of goods, it has the role of "image spokesperson". It not only helps the sale of goods, It also helps to increase productivity, reduce material consumption, and ensure that the goods will not be damaged, lost or deteriorated in circulation. As China joins WT0, the influx of foreign products, the output of domestic products, the competition in the market will become more intense. To this end, our green agricultural production bases and processing companies must not neglect the important aspect of product packaging. Only attach importance to packaging, and attach importance to it as a competitive strength, and at the same time, we must grasp the various production links from the source to the final product. In order to improve the competitiveness of agricultural products, we will create famous brands of agricultural products that will enter large cities, supermarkets, shopping malls, and overseas markets.
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