Pos machine agents must know POS machine marketing and maintenance

Nowadays merchants install pos machines to facilitate customer consumption. POS machines are becoming an indispensable part of life. For third-party companies and POS agents, it is very important to do marketing and maintenance of merchant pos machines:

As a marketer, we can't market for marketing. We need a comprehensive understanding of the needs of merchants. It is a long-term service. An information mobile phone group can be set up and distributed according to the region, always paying attention to the dynamics of the merchants. In particular, we must pay attention to the new merchants that are being renovated. We need to understand their situation and make corresponding plans according to the needs of the merchants.

At the same time, we must grasp the market, participate in the Expo and the exhibition is also a good business opportunity for pos machine agents. The third-party pos machine agent can sort out the customers of other financial services, and then carry out the marketing of the old customers. This marketing method is relatively low in cost.

For merchants with less or no financial transactions, it is necessary to develop more favorable conditions and actively strive for it. It is not necessarily to reduce merchant discounts. The bigger the merchants are, the greater the demand for financial services, the greater the financing of funds, international settlement, online banking, On behalf of the small, small customer data analysis, deposit and withdrawal, VIP priority services.

It is necessary to know that as long as the critical financial needs of the merchants are met, the success rate and competition of the POS marketing of the merchants can be truly improved. For the merchants who have already installed the brand POS machine, it is necessary to do the maintenance work, not simply the simple labor of POS machine maintenance and paper feeding, but the financial demand extended from the past relationship maintenance.

In fact, the effective improvement of merchants' turnover is also an important means of merchant maintenance. The common methods are as follows: holding a bank card or credit card discount to a merchant to bring customers, investing in card-swapping activities, and doing some activities for merchants. SMS, dot-screen LED display and other internal and external publicity;
Some banks have made their own websites a channel that can help merchants to sell, publish information and activities of merchants on their mobile banking, Weibo group, organize group purchases, carry out installment payment of bank funds, and some banks have developed Points POS exchange business, let your bank card points exchange at the merchant POS and other marketing means.
In short, with the development and progress of the society, the maintenance of merchants must be more and more specialized, but it must be more and more scientific. Which bank or pos machine agent is at the forefront of financial innovation, it is bound to win More, better businesses.

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