Since the blue ocean of the fresh e-commerce industry has been "stared" in recent years, merchants entering this industry have sprung up like mushrooms. If traditional fresh retailers want to share a piece of soup, they must rely on fresh management software to quickly solve the three major pain points that extend from the three questions of "how to sell", "where to sell", and "who will buy".
So the question is, what kind of so-called fresh cash register management software solutions on the market? In fact, it is very simple, and there are solutions only when there are pain points. Whether the cash register software is good or not depends on whether it uses the pain points or not!
Pain point one: how to sell
For most decision makers in small and medium-sized fresh stores, making scientific and reasonable decisions on purchasing, pricing, loss control, sales and other businesses is the basis for the company to continue its business. But decision-making requires multidimensional and real-time sales data or it becomes gambling. Cash register software on the market can record the sales of each item through a small ticket, but this does not mean that decision makers can quickly make final decisions through these scattered data.
Decision 1: Whether there is real-time sales report
Therefore, if a software can provide decision makers with fast, intuitive and important business data in real time like the BI report (cockpit) of Sudian, it is really a solution to the pain point and is worth choosing!
Pain point 2: Where to sell
The sales channel of the traditional fresh food retail industry is very clear, that is, relying solely on physical store sales, which is now called offline sales. But since the popularity of online shopping, pain points have followed. A large proportion of consumers, especially younger groups, prefer to consume online, which leads to the loss of traditional store sales, so it is essential to develop online channels.
Judgment 2: Whether it can be connected on multiple platforms
Although the current cash register software's attention to online is not low, but on third-party platforms such as hungry, Meituan and so on, there is less seamless docking. The number of sales channels means how much you can sell. For example, Sudian software not only connects to the hungry, Meituan also connects to platforms such as Jingdong Daojia, Word of mouth, Tmall Mall and so on. Therefore, a good software should be a cash register software that can directly realize seamless docking for merchants and support multiple platforms.
Pain point 3: Who will buy it
Profit from attracting 15 new customers = loss of profit from 1 old customer
The cost of attracting 1 new customer = the cost of keeping 5 old customers satisfied
From the above two equations, the importance of keeping old customers is obvious. At present, the most successful method of maintaining old customers-"membership" has been accepted by many businesses and customers, so the software must first have a membership system.
Decision 3: Whether online and offline integration
Consumer groups now rely more and more on online shopping, so most cash register software puts the focus of the membership system on the line, such as WeChat members gradually replacing traditional physical cards. But in reality, the elderly consumer groups are still more suitable for physical membership cards, so a good software should have a flexible membership system.
In addition, consider whether a fresh store management software is good or not, and ultimately depends on how well its member marketing is implemented. According to Xianxian online speed store products, if a software can be integrated online and offline, it will be Add a drainage channel to achieve low-cost, full-range marketing activities. At the same time, it can also realize online and offline member linkage as an important thrust of the member's "secondary consumption".
Only by taking the right medicine can the medicine be cured! Practice has proved that no matter how beautiful and gorgeous the appearance design of a fresh store software is, how complicated and profound the content settings are, if you do n’t solve the pain points, buying it back is a decoration! To make the best use of everything, choose the software to choose the speed shop that can fit the characteristics of the industry and easily solve the above three pain points!
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