Paying the melee private team shuffle

In the industry's eagerly awaited, the central bank's first batch of third-party payment license issuance procedures are intensifying.

Of the more than 130 companies that filed in the application for licenses in April last year, 17 have entered the central bank's publicity procedures, and the first batch of third-party payment companies will be born.

The 17 companies that are highly regarded by the industry are 6 in Beijing, 6 in Shanghai, 2 in Shenzhen, and one in Hangzhou, Guangzhou and Hainan. Among them, Beijing 6 are Beijing Shangfutong Network Technology Co., Ltd. (Zihexin), Kailiantong Network Technology Service Co., Ltd., Beijing Tongrongtong Information Technology Co., Ltd. (Yibao Payment), Beijing Yinlian Business Co., Ltd., Beijing Digital Wangfu Well Technology Co., Ltd., Qian Bag Network (Beijing) Information Technology Co., Ltd.; Shanghai 6 are respectively Shanghai UnionPay Electronic Payment Services Co., Ltd. (Chinapay), Quick Money Payment and Clearing Information Co., Ltd. (Quick Money), Shanghai Oriental Electronic Payment Co., Ltd. Tonglian Payment Network Service Co., Ltd., Shanghai Huifu Data Service Co., Ltd. (Remittance World), Shanghai Shengfutong E-Commerce Co., Ltd. (Shengfutong); Shenzhen 2 are fast-paying companies, Tenpay One in Hangzhou, Guangzhou and Hainan, respectively, Alipay (China) Network Technology Co., Ltd., Guangzhou UnionPay Network Payment Co., Ltd., Hainan Xinsheng Information Technology Co., Ltd.

According to the application procedure, each third-party payment enterprise submits the application for “payment business license” to the central bank branch of its locality, and then summarizes it to the central bank for remittance. It can only publicize the application for acceptance of the administrative license application notice, and the period is generally 3 days. . In fact, starting from December 21, 2010, a number of third-party payment companies, including Alipay, applied for the “Payment Business License” announcement, which was announced in the branches or branches of the central bank.

Although the “last mile” is left in the final batch of licenses, it is not known whether 17 companies can get all the licenses. However, for the third-party payment industry that has been in the gray area, the first batch of non-financial payment institutions Birth will lead to a breakthrough in their development from quantitative to qualitative.

However, it will be followed by more intense market competition. At the beginning of the third-party payment private enterprise, the national team is what the banks should do but they are not doing. Now the national team catches up, and the super online banking, UnionPay, and private third parties pay for the three camps to compete on the same network. Who can best bring a better experience to users, who can become the most profitable platform, who will go faster and further, leaving the industry with a lot of suspense.

UnionPay's ambition

Among the 17 companies that were first publicly announced, silver contact became the biggest winner. The four silver-linked payment companies were Beijing UnionPay, Shanghai UnionPay, Guangzhou UnionPay and Digital Wangfujing.

Someone once compared the super online banking to the "banking alliance of online banking"; today, China UnionPay has also joined the Internet payment camp and established a veritable "online UnionPay" in an attempt to pay a higher level with third parties.

In fact, at the end of last year, some insiders revealed that China UnionPay has clearly established the goal of creating “Online UnionPay” in the development of traditional bank card payment services such as POS and ATM to realize UnionPay card on the Internet. "Networking Universal".

At the "China International E-Commerce Conference" held not long ago, the appearance of the UnionPay figure was also seen by the industry as an important signal for accelerating the layout of the Internet payment business. Liu Fengjun, assistant president of China UnionPay, who was present at the time, said that China has entered the era of Internet payment, facing the explosive growth of China's e-commerce industry and the increasingly demanding needs of modern enterprises and the growing wide range of Internet payment by cardholders. China UnionPay actively cooperates with industry-related parties to build a safer, more convenient and efficient online payment channel and environment.

Faced with a broad space for Internet payment development, UnionPay has recently established the Internet Business Department of the business unit mechanism to include Internet business in the medium and long-term strategic planning of UnionPay, and at the same time, it has begun to recruit and recruit troops nationwide. It is reported that a few days ago, UnionPay gathered branches of various parts of the country to hold an Internet business promotion work conference in Shanghai. For the development of Internet business next year, it has a tendency to carry out Internet payment services.

In terms of technology, China UnionPay has used its resources, technology, platform and management advantages to establish a CUPSecure UnionPay Internet certified payment system with independent intellectual property rights and international leading online bank card transaction transfer clearing platform. At present, CUPSecure UnionPay Internet certified payment system can support various types of transactions such as online bank card consumption, pre-authorization, balance inquiry, account verification and remittance, providing UnionPay card auxiliary security certification, public utility payment, online shopping, credit card repayment, and financial management. Internet payment services such as product direct sales, enterprise collection and payment, acquiring outsourcing and enterprise integrated payment.

Industry analysts believe that the power of payment on China's silver network will in some way bring challenges to existing third-party payment companies, especially in the international payment business, China UnionPay has a leading edge for international e-commerce. The development may play a catalytic role.

However, UnionPay’s ambitions do not stop there. Last year, ChinaPay's electronic payment company (Chinapay) launched the “Union Online Mall” for high-end consumers, trying to build the first international online shopping platform in China with the help of UnionPay's global merchant resources. Annual sales of 100 billion yuan.

UnionPay, which is not dominant in the third-party payment market, must have its own distinctive products to stand out. Entering the e-shop may be a good choice. Compared with other domestic e-commerce platforms, UnionPay's competitive advantage is largely due to its high social credibility and the huge amount of overseas merchant resources behind it. For example, consumers can complete overseas purchases on online stores through Chinapay cross-border payments. And the mall can also use the offline resources of UnionPay, self-service terminals, POS terminals, etc. to generate massive data as a propaganda carrier, the cost of this promotion model will be very low.

After the offline and online payment fields have been successfully opened, UnionPay, the giant in the payment field, will become more powerful. It may only be a matter of time to challenge Alipay.