The ISPO Sports Industry Forum was grandly opened at the National Convention Center on January 26th. This session of the ISPO Sports Industry Forum focused on the concept of “Sports Town†and invited more than 200 senior industry opinion leaders at home and abroad to keep up with industry trends. Focused on interpreting leading cases at home and abroad and conducted in-depth discussions on its core topics such as resource integration and operation management, and conducted an industry interpretation of the hot topics of the sports town.
After the formal opening of the forum, the experts first interpreted the development of China's sports towns after the 19th National Conference. Afterwards, Mr. Li Changfa, Vice Chairman of the China Textile Association Outdoor Products Sharing Association, released the <<2017 China Outdoor Products Market Survey Report. >>. President Li said that this report released the tenth year of the investigation report on the outdoor products market in China. The report witnessed the rapid progress of China’s outdoor activities from small to large.
Heavy Release: 2017 China Outdoor Market Research Report Key Words: Slowing Growth Slowing Down Inventory Services
This year's survey report shows that, due to the influence of the core channels, the growth rate of outdoor market consumption continues to slow down. This decline is the lowest in history. After the consumption upgrade and outdoor hotspot, the industry has brought new growth potential. The shopkeepers happily greeted the 2018, and the brand clean-up inventory increased. The growth of outdoor large stores brought the whole industry consumption upgrades to the market. Outdoors have become a way of life since hot spots have become normalized, and industrial adjustment has been accompanied by better development. Many brands have returned to the essence of the industry, "serving customers or everyone's heart", said President Li.
The creation of sports towns and sports IP Key words: sports IP traffic participation The founder of sports BANK, dean of the Bank of Business School, Dr. An Fuxiu made a professional interpretation of the creation of sports towns and sports IP. After the General Administration of Sport announced the list of 98 sports and leisure towns across the country, registrations for Huadong Huazhong North in East China are all very enthusiastic. Including listed companies, the new three board companies have gradually entered the sports town.
After analysing the cases of practical exercises in foreign sports towns, Dr. An analyzed that most foreign sports towns are built in areas that are within a three-hour drive around major cities. Tourist scenic areas are also a good choice. Importing traffic and solving industrial problems are key issues in building a sports town.
Viewing Sports Town from the Perspective of Global Tourism
Key words: tourism + featured town industry chain Li Yuqi, general manager of CYTS Sports Culture Development Co., Ltd. expressed that for the development concept of global tourism, the global tourism can be said to be tourism+, to form new products through tourism, and to promote the development of featured tourism towns. .
Sports created content for tourism destinations. Wimbledon, as a featured tennis town, was brought up by General Manager Lee. It was the key to its success. It was the key to its success. It focused on sporting events and provided services related to events. Extension, bigger and deeper sports tourism industry chain. Sports has improved operational efficiency for tourism destinations. For off-season marketing, Mr. Li said that sports has provided new solutions for them.
Featured sports town case sharing
Yang Yang, Vice President of Wuzhizhou Island Tourist Area in Sanya, shared the experience of the sports and leisure town of Wuzhizhou Island in Sanya. As the starting point of the sports town, Wuzhizhou Island in Sanya has used its superior geographic location to cooperate with the investment in transportation, from highlighting the focus to a more comprehensive and comprehensive layout.
Ms. Li Wenyan also conducted a case study of the Gushan rock climbing town in Mashan. The Brigade has developed a new model for the integration of outdoor travel activities and events, with content as the core, market orientation, resources as endorsements, and media as integration. As the first small rock climbing town in China, the Mashan Ancient Zero-Climbing Town originated from the thinking behind the events, the events and the base, and the development of linkage.
For how to build a sports town system service provider, experts from the Beijing-based Bank of Investment made a speech. As China's first sports small town system service platform, the Bank of China is very cautious in investing in the selection of small towns, adopting the principle of three sides for macro site selection and Pareto for micro site selection. Only in this way can the natural resources be fully delivered, the human resources be effectively promoted, and the project portfolio can be effectively improved.
The Investment Mode of Sports Small Towns——Taking PPP Mode as an Example Keywords: PPP financing channel
According to Ms. Pan Yufeng, Minister of Market Development of the China Body Construction Group, the introduction of industrial clusters, cultural excavation as a guide, population gathering and development, and urban operation incubation are the basic elements in the development of a small town.
For the characteristic township investment model, it is divided into traditional investment and PPP investment mode. The former is dominated by government investment. The operating efficiency of this model is relatively low. The entire town lacks vitality. After 15 years, after the development and construction of the town, the PPP model was started, the financing channels were broadened, and the market operation was introduced. Advanced technology and necessary industrial resources have low cost and high efficiency.
Establish a benchmark for sports townships and implement the key words: Consumer capacity operations
How to establish a benchmark for a sports town and how to implement it is believed to be a topic of interest to many people. Mr. Wang Shuyan, founder of the China-Australia National League, gave a keynote speech. Wang said that sports towns rely on spending power, so big cities have more conditions for establishing sports towns. Government support, development, operations, competitions, training, sports products... These are all elements of a sports town, and one can drive the development of the entire industry. Many real estate developers believe that as long as the hot sports are piled up, they can be made into a successful sports town. For this view, Wang always denies it. For sports towns, what is needed is to understand sports, understand operations, and understand people planning to build our sports towns. People who don't necessarily have a good brand are masters.
The Key Problems and Difficulties of Key Points in Sports Trader Key Words: Policy Support Top-Level Design
Mr. Liu Li, vice president of psychological affairs in the Jiangsu Sports Industry Research Institute, was the next guest to share. In the face of the development of the sports town, Mr. Liu Li conducted his own interpretation. The management level is not high, and there is no supporting policy support. This is the biggest headache for the town. For the lack of top-level design, Mr. Liu Li made a metaphor: Now, China's sports industry is like the technology industry thirty years ago. We need an innovative design, system, policy, model innovation. There is no special plan and the implementation level is low because our sports industry is at a preliminary stage and there is no plan. Lack of market players and leading companies, the sports town is not a government or a development company.
Dialogue: One of the Contents of Sports Town - Core IP Construction Keywords: Sports Land Area Service
The final roundtable dialogue was invited to Mr. Tian Tianlu, Marketing Director of US Racing, Mr. Bai Lei, Deputy General Manager of Ice World, Mr. Sun Jian, Chairman of Hongjian Sports, Mr. Yu Liang, Director of Huaxing Group, Deputy General Manager of Wentou Sports, and CCTV Products. Mr. Gao Zhen, Director of the Sports Industry Department of the Jiangsu Sports Industry Research Institute, and Liu De, deputy dean of the sports industry, are the hosts of this roundtable dialogue.
Mr. Sun Jian, chairman of Hongjian Sports, asked questions to everyone about why they should build a sports town. Sun Dong said: In the end, what we want is to develop the economy. It is nothing more than the use of sports labels, combined with our own characteristics, to integrate the gene facade in the construction and operation of the town. A lot of people say that the sports town, for many people, the concept is still vague. In the construction of sports towns, outdoor leisure projects are indispensable. In the ultimate sports town, the ultimate goal is to gather customers and be a tourist destination.
Mr. Yu Liang said that for the sports town, Huaxing is still a recruit. Now the common problem in the sports town is that this is only a hollow content, and whether the industry can land, which is their concern. Large areas of land, blind enclosures are actually not conducive to the town to make quality products. Training the industry content of the competition is the positioning of the town’s need for landing. It is also their thinking now.
The guest's suggestions for the sports town, each guest's focus is different. Doing well in supporting services in the sports industry is the core, Mr. Sun Jian said. The United States ride network Tan Tianlu said that they pay more attention to what everyone can get to the sports town, the venue does not need to be large, but it needs a good scalability. Mr. Gai Zhen said from his own feelings that in addition to hard service, soft service is still very important. Being a sports town is actually an overall improvement service. Mr. Bai Lei, deputy general manager of ice world, said that now whether it is mass media or self-media, the investment in sports is very little. For niche sports, they are concerned with serving the public. The public's demand for health is increasing. The importance of sports is recognized. Everyone tries sports and entertainment. The market is continuously subdivided. From the perspective of consumers, it is the most important. of.
The wonderful sharing of the guests also received a burst of applause from the audience. In the wonderful conversation of everyone, the ISPO sports industry movement also ended. As one of the most important industry forums on previous ISPOs, the ISPO Sports Industry Forum has successfully attracted a large number of influential and ideological industry participants. Let us look forward to the next ISPO Sports Industry Forum. The ISPO will look forward to seeing you again. !
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