As early education is increasingly valued by Chinese parents. China, which welcomes the second-child policy, needs science early education. If the child is strong, then China is strong, and early education must start from 0 years old. For practitioners, advocating the importance of scientific early education, discussing the ideas and concepts of scientific early education, practicing the methods and methods of scientific early education, and disseminating all aspects of scientific early education are not only the general trend, but also the needs of the country.
On July 11, 2017, the Science Early Education Conference was held in Beijing. The Science and Education Committee of the China Association of Workers and Workers's Children's Research Center jointly organized the Weibo Data Center and Weibo Mother and Baby, as well as the micro-vision culture media for 3 months, through 2016. From June to May 2017, a total of 12 months of Weibo data analysis, supplemented by 12,600 online questionnaires, and offline interviews, comprehensive analysis of products and brands closely related to early education. related data. The data shows that after 90 years, mothers lead the early education consumption will be more than half of the country, reflecting: the new generation, new consumption, new wind mouth three major industry characteristics.
Figure 1: Chen Lina, General Manager of Weibo Government Media Relations Division, released China Science Early Education Big Data
It is reported that the Science Early Education Professional Committee of the China Association for the Study of Children's Research Center, established on December 27, 2015, is the first authoritative organization in China to conduct scientific research on the early education of infants and young children aged 0-6. Its purpose is to guide China's early education is developing in a more scientific, systematic and mature direction.
After the successful foundation of the 2016 Science Early Education Conference, the 2017 Science Early Learning Conference is even more powerful. The "Scientific Early Learning 30 People" Forum, initiated by Professor Mei Jian, Executive Deputy Secretary General of the Chinese Psychological Association, was formally established at this year's Science Early Education Conference.
Figure 2: The 2017 Science Early Education Conference officially launched the "Scientific Early Learning 30 People" Forum
It is understood that the forum not only includes China's famous early education industry experts, opinion leaders, but also a line of medical experts, family education experts, emotional experts, and social celebrities. The purpose is to adhere to the spirit of seeking truth from facts, focusing on the key, hot and difficult issues of China's early education industry, and strive to set up a bridge between academic research and industry development, and provide suggestions for deepening the healthy development of the early education industry. . At the same time, it is also a communication platform for senior scholars, experts and opinion leaders in the science early education industry in China. The biggest feature of the platform is cross-border communication.
As the co-organizer of this conference, Building Block Baby Science Early Education is the first institution in the country to carry out the ecological construction of science early education. Mr. Zhang Weizhong, the chairman of the organization, said that in the early research, Chinese children were found to lack proper parenting education methods, and more The lack of parental companionship is a common problem. To this end, he embarked on the road of science early education. And entrusted the Institute of Psychology of the Chinese Academy of Sciences to study the best science early education method for us. Over the course of several years, the basic theory of balanced development was finally established, and the teaching objectives and teaching significance of building blocks baby science early education were established.
At the same time, he also emphasized that the early education institutions only bear the role of promoters and demonstrators in early education, and true early education should be family-centered and infiltrate our lives.
The development of building blocks is to develop in two directions. The first point is psychological education as the center, and the second is to promote, promote and demonstrate family education. In March 2011, the building block Baby International Early Learning Headquarters was established in Beijing. In October 2013, the “Building Blocks Baby World†column began to air. In November 2013, China’s childcare field communication science early education original WeChat public number “Ming Guan Parenting†was opened. In January, the building block baby founded China's first "baby spring evening", landing in 50 local TV stations nationwide, 20
Figure 3: Building Block Baby Science Early Learning Brand Event
Building Block Baby is committed to teaching parents to read children and demonstrate how to love science. Pay attention to the psychological construction and expansion of children. Provide members with quality and scientific offline courses and online parenting courses. Let the building blocks baby to accompany our children together to have a bigger and stronger ability to smash the world is something we have been insisting on, and we want to have the ability to embrace the world, starting with the early childhood education of building blocks.
Figure 4: Building Block Baby Science Early Learning Center Store
From the TV point of view, building blocks baby with the strong media such as TV, vigorously promote brand marketing and communication. The children's puzzle program "Building Blocks Baby World" created by the CCTV production team has now recorded more than 200 episodes, aiming to pass on the concept of scientific early education to more parents and children. This move has broken through the traditional model of brand communication in the early education industry and is also an innovation in the industry.
From the perspective of the media, the building blocks baby used three years to build a parenting WeChat public number "Building Parenting" with 800,000 fans. The authentic original content and the consistent one-on-one Q&A make "Building Parenting" popular with fans. In a recent WeChat marketing attempt, "Building Blocks" provided 1,500 sets of "mysterious boxes of love" for fans to trigger a buying spree, and made a vivid demonstration of successful marketing for childcare micro-signals.
From the perspective of print media, Block Baby publishes books and magazines every year, covering major cities across the country. More parents can get the information on the course and activities of the building blocks through free delivery through multiple channels.
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