Frequent events: similar cases are too numerous to enumerate
Every year, in addition to exhibiting new products, some furniture companies have disputes arising from product plagiarism. Many people who came to the exhibition site said that when they saw these products, they also seemed to suffer from "face blindness". The similar products of "Looking" were confusing. In the major furniture stores, product homogeneity is more serious, which directly leads consumers to ignore the design of the product. The reporter randomly interviewed eight consumers who came to buy furniture at a store in Kazimen. Most people first thought of price, environmental protection, materials and other issues. Only one design style was placed at the top of the purchase standard.
According to incomplete statistics, since 2012, many well-known furniture brands have suffered from plagiarism. In October 2012, Fuye Furniture successively sued two furniture companies for infringement of their appearance patents; at the Shanghai Furniture Fair in 2012, Beijing Enochi Furniture pointed out that various models of Maxwell were suspected of plagiarism, and later by Max. Deer went to court to demand compensation and apologize; in 2013, Shenzhen Furniture Fair, Ronglin Shijia and Shenzhen Yaohua Yijia Furniture Co., Ltd. participated in the exhibition of some of the products of the "Grand View" series of furniture that were suspected of infringing the design patent rights. Disputes; In the Dongguan Furniture Fair in 2014, Zhihua Shi sofa believed that Gujiajiao was suspected of infringement, submitted a complaint to the Dongguan Intermediate People's Court and applied for evidence preservation. Gujiajiao subsequently issued a statement on “Patents for Patent Arbitrationâ€, claiming that the sofa Developed products for the independent and demonstrated the patent certificate. On March 17 this year, Bianan Life Home Group Co., Ltd., which has many children's furniture brands that I love and loved my family, declared on its official public micro-signal, "On the second day of Dongguan International Furniture Fair, patent rights protection At the exhibition site, the staff of the center seized several bedding products suspected of plagiarism by Star Meishu. These bedding products have the same appearance as the appearance of the Yudi series bedding products of Bei'an Life Home Group Co., Ltd.
Analysis of the reasons: the cost of rights protection is difficult
Feng Jianhua, president of Jiangsu Furniture Association, said that the homogenization of the exhibition was serious and there were objective reasons. "This year, the new solid wood furniture is hot, everyone is moving in this direction. Under the severe competitive pressure, many companies' products are inevitably copied from each other. However, this is definitely a vicious circle. Small manufacturers rely on plagiarism for their livelihood, saving design costs and personnel costs, and selling at low prices. In order to survive, big brands can only reduce costs, and the more companies willing to invest in R&D, design and innovation. The less it comes, the more restrictive the development of this industry."
Chengrong, the city manager of HARBORHOUSE, said: "In the furniture industry, patents are not widely valued. Chinese furniture manufacturers have only brand awareness in recent years, and originality is difficult to define. Very old styles or classic design styles are not good. Differentiating originality. In addition, the relevant departments have insufficient protection of copyright and intellectual property rights, or the methods and methods are not correct, which has led to this phenomenon. Consumers can see the shadow of many big-name furniture in the store, and buy a small brand. Genuine furniture came back and dismantled, sampled and finalized, and then sold at low prices, and indeed many consumers. Our brand has also encountered similar things, but also reported to the local administrative department, but the effect is not great. Later, we adopted a method. If we have a store in a certain store, once we find that other brands in the store have the same style of furniture, we will negotiate with the store and let the store rectify. If the mall leaves us, we will leave. However, this method is still a symptom. If we don’t have a store, we can’t control it.â€
Su Li furniture, which participated in the Shenzhen International Furniture Fair this year, also suffered plagiarism. Its regional manager Hu Guoyi said that it was really irritating to be “copied†by a lot of painstakingly designed products overnight, but it is even harder to defend rights. "We also thought about defending rights through legal channels, but first the litigation period is very long, involving too much manpower and material resources. In addition, collecting the amount of damage caused by the other party to the plagiarized enterprise, this amount is determined to be difficult. Even after the verdict, plagiarism Enterprises have already earned money, and the amount of compensation is often not too high, and the final result will not shock the plagiarists."
Expert comment: Industry trends are getting better
"The current situation of furniture is really the same, but it is not impossible to do it." Nanjing Yuexing Home Investment Department Manager Ge said: "In order to be competitive, small manufacturers have a lot of work to cut corners. But consumers should do enough before buying. Homework, you can still distinguish between Li Wei and Li Gui. After all, like plagiarism, it is impossible to be exactly the same. The engraving, materials and crafts of furniture can not be imitated. As a company, it is necessary to make more efforts in detail and improve brand service. Enhance your overall strength."
President Feng Jianhua is full of hope for the future development of the furniture industry. "Compared with the plagiarism of a large number of people in Italy in previous years, it has been much better in recent years. Many companies have innovations in design and progress, one in Jiangsu. The furniture company also participated in the World Expo three times in a row, and exported more than 6 billion yuan a year. Our national brand is also going to the world. At this year's exhibition in Guangdong, Jiangsu enterprises can see very much whether they are exhibiting or producing products. Great efforts, fully demonstrated their corporate culture. Because of the originality, so in several major exhibitions have achieved good results, regardless of the order, or the number of dealer development."
President Feng feels that if furniture companies want to stand out in a homogenized environment, they need to think deeply. "In addition to more efforts in design and art content, brand promotion, environmental protection and quality should be strengthened. In addition, According to the different levels of consumption, the product lines at all levels should be enriched to meet the needs of different groups of people. Remember not to follow the trend blindly, or to have their own unique development direction and business ideas."
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