How can furniture brand promotion plan break through mature market structure?

Nowadays, with the continuous invasion of foreign furniture brands and the maturity of some domestic enterprises, the Chinese furniture industry has gradually matured: the leading brands and brand grades of the industry are clear, and the product lines of various furniture brands are abundant and cover the market. The brand has a high reputation, and consumers have formed a high degree of cognition and brand loyalty. Under such an environment, how can small enterprises break through and realize their own brand building, how to develop brand promotion planning, occupy a place, and this brand The planning expert provides some advice.

Correct choice of niche market

The trend of business must be the pursuit of individualization, and the needs of the crowd are becoming more diversified and enriched. The pattern of one or two brands occupying most of the market has gone forever. The biggest opportunity for the furniture market is now Discover and accurately target a segment of the market, deepen the work for this niche market, maximize the satisfaction of their needs, and create a distinctive brand image that matches the target customer base and attracts their attention. Ultimately achieve a double harvest of brands and businesses.

Compared with large companies, it is difficult to choose a niche market. Small enterprises have unparalleled advantages: strong innovation, flexibility, resource concentration, and no market and profit pressure, so that small enterprises can be more niche in the niche market. If the fish gets water, cut through the market and break through.

Make full use of word of mouth marketing

When doing furniture brand promotion planning, they often take the form of advertising. If you spend heavy money, please use the spokesperson to advertise in various places. The advantage of sufficient funds will also bring the consequences of creativity being erased. Do not go or don’t know the development plan. . When small businesses are planning to enter a mature market, they can adopt word-of-mouth marketing or other creative promotion planning methods to achieve maximum marketing results with minimal funds. For example, in the furniture industry, many domestic products do not have the financial advantages and brand advantages of foreign big brands, but by means of online marketing, through the form of manufacturing topics or soft texts, they form a good understanding in the hearts of consumers, using word-of-mouth marketing and rapid promotion of online platforms. The brand has also created a high brand awareness and brand reputation of some domestic products in the furniture industry. This kind of promotion planning can realize the huge benefits of getting the biggest output with a small investment and a small investment.

Form a good interaction with consumers

The company has gradually shifted from passive receiving enterprise information to two-way communication. Enterprises not only need to transmit information to consumers, but also actively listen to consumers' information, understand their deep-seated needs and experience in using products, and be more dynamic. Flexible improvements to meet the psychological needs of target consumers. Successfully enhance the brand's visibility by interacting with consumers in the language of the target consumer.

For large enterprises, small enterprises have unique advantages, can be more flexible in the network to build interactive platforms, plan interactive marketing, through the planning of creative activities to attract the participation of target customers, lowering the attitude, and consumers Interaction, to finally achieve the successful promotion of the brand.

The unchanging furniture market pattern, even in the mature market stage, as long as small enterprises accurately locate, play creative, and effectively carry out brand promotion planning, they will win a world in the market.