Sports social market ushered in the development of spring date:2015-03-13 09:32
At the end of last year, China’s first move to explore the sports social market had won a round of investment from sig with a value of US$10 million. At the same time, sports smart wearable manufacturers across hardware and social networks also completed a $30 million b round of financing. Recently, Shenzhen Golf Golf Co., Ltd.'s mobile social service platform, Yungao Golf, received a round of financing of RMB 50 million from Guangfa Shun Tak Investment Management Co., Ltd. and became the first Internet company to obtain a round of financing in the vertical field of golf. This bodes well for the spring of social sports.
Sports social entrepreneurship is hot
From catering to medical care, home improvement, and online education, the traditional Internet industry became very popular in 2014, and the sports and fitness segment also received more attention. Smartphone giants such as Samsung and Apple have all started to embrace the sports and health industry. Nike, the sports industry giant, has also announced that it is optimistic about the prospects of the healthy sports industry in the mobile industry.
In the area of ​​venture capital investment, sports socialization has also become a hot vocabulary. In the months from the end of 2014 to the beginning of 2015, investment in and financing in related fields has exceeded 10 times. It is understood that the domestic golf-themed app has no less than 100 models.
Since 2014, sports socialization generated by running heat has become a new social method. Thanks to social software, running, a seemingly civilian sport, has brought a lot of fashion labels. In the process of making the transition from silk to fashion, sports social software plays an important role in it.
The 2014 sports white paper released by the developer of the largest sports social app in China summarizes three typical characteristics of the current domestic sports: mobile phones become running gear; runners in each city are full of personality, vitality and desire to share; runners in all sports The percentage of enthusiasts is as high as 58%.
Sports socialization has driven the flow of running from the bottom to the high-end users. For sports such as golf, which was originally popular among high-end people, it is expected to promote socialization through sports to the more popular masses.
Sports market is the next blue sea
In fact, as early as 2013, the sports market has been stared at by wearable equipment manufacturers. In sports society, social networking is only a form of carrier, and the movement itself has more market space.
In 2013, the national sports industry scale was about 52.6 billion U.S. dollars, accounting for 0.56% of gdp. In 2013, the U.S. sports industry reached a size of 463.9 billion U.S. dollars, accounting for 2.8% of gdp. In contrast, the Chinese sports market has very large room for growth.
However, compared to other traditional industries, the sports market is rather special. There are many areas such as sportswear retailing, sports and fitness services, tournament tickets, smart wear, etc. Therefore, simple c2c, b2c or o2o cannot be very good. Meet the needs of the sports market. Therefore, many giants have taken a fancy to socialize users.
According to analysts in the industry, sports socialism is not as simple and crude as social communication of strangers, and it can acquire a large number of seed users. Instead, it requires professional training after the acquisition to enter the growth period. At the same time, sports socialization is not just about sharing your own sports scores with friends, it is more simple. It is through aggregating sports people and like-minded friends. Users can use it to simultaneously capture texts and short videos to track movement knowledge. This is more like Is a community about sports.
For example, to move, it is to invite hundreds of athletes, professional athletes, and fitness coaches to settle in and build a professional mobile sports community. Through the sharing of these professional sports users, it gradually becomes sticky to ordinary users, which in turn inspires users and Social needs between users.
O2o into sports social profit points
Yun Gao, the founder of Yungao, believes that it is difficult for sports social networking to be realized in the form of traditional social networking such as games and membership, because the amount of users will not be particularly large, users will not be recognized because of their membership, and the monetization method will require the development of the sports o2o market.
In Yungao, more than 600 golf courses have been included in all cities in China. This is because golf courses can be booked off-site, making them ideal for travel and vacations. This just needed to aggregate the early large number of golf users. According to reports, in 2014, Yungao's platform trading volume increased by more than 10 times to 100 million yuan, of which 90% of the transaction volume was obtained through the booking of stadiums, and among them, off-site reservations became the main source of orders.
However, it is understood that, despite the large amount of transactions, Yungao is still not profitable. Yun Gao coo Leon said that the current cooperation model with various golf courses is mainly to extract a fixed commission ratio, the platform's profits are invested in the user's subsidies, such as through a 1 yuan golf experience, 99 yuan golf course and other activities, driving range free use Other functions, hope to gather some of the beginners of golf. The main users of the platform are the post-70s and the 60s. In the future, we hope to attract more people such as 80s and 90s to popularize golf among them.
Li Ang example: For example, in the golf driving range in Shenzhen Xili, 80% of the users in the afternoon are users of Yungao, and 15% of them purchase golf accessory products here. He introduced that the core users of golf in our country are about 600,000 people, and that Yungao has already aggregated 200,000 golf players and it already has the basic attributes of the community. At the beginning of this year, Yungao increased the functions of coaching, online shopping, and community. Explore the o2o in the golf field by exploring the social modes of sports and expanding potential users.
At the end of last year, China’s first move to explore the sports social market had won a round of investment from sig with a value of US$10 million. At the same time, sports smart wearable manufacturers across hardware and social networks also completed a $30 million b round of financing. Recently, Shenzhen Golf Golf Co., Ltd.'s mobile social service platform, Yungao Golf, received a round of financing of RMB 50 million from Guangfa Shun Tak Investment Management Co., Ltd. and became the first Internet company to obtain a round of financing in the vertical field of golf. This bodes well for the spring of social sports.
Sports social entrepreneurship is hot
From catering to medical care, home improvement, and online education, the traditional Internet industry became very popular in 2014, and the sports and fitness segment also received more attention. Smartphone giants such as Samsung and Apple have all started to embrace the sports and health industry. Nike, the sports industry giant, has also announced that it is optimistic about the prospects of the healthy sports industry in the mobile industry.
In the area of ​​venture capital investment, sports socialization has also become a hot vocabulary. In the months from the end of 2014 to the beginning of 2015, investment in and financing in related fields has exceeded 10 times. It is understood that the domestic golf-themed app has no less than 100 models.
Since 2014, sports socialization generated by running heat has become a new social method. Thanks to social software, running, a seemingly civilian sport, has brought a lot of fashion labels. In the process of making the transition from silk to fashion, sports social software plays an important role in it.
The 2014 sports white paper released by the developer of the largest sports social app in China summarizes three typical characteristics of the current domestic sports: mobile phones become running gear; runners in each city are full of personality, vitality and desire to share; runners in all sports The percentage of enthusiasts is as high as 58%.
Sports socialization has driven the flow of running from the bottom to the high-end users. For sports such as golf, which was originally popular among high-end people, it is expected to promote socialization through sports to the more popular masses.
Sports market is the next blue sea
In fact, as early as 2013, the sports market has been stared at by wearable equipment manufacturers. In sports society, social networking is only a form of carrier, and the movement itself has more market space.
In 2013, the national sports industry scale was about 52.6 billion U.S. dollars, accounting for 0.56% of gdp. In 2013, the U.S. sports industry reached a size of 463.9 billion U.S. dollars, accounting for 2.8% of gdp. In contrast, the Chinese sports market has very large room for growth.
However, compared to other traditional industries, the sports market is rather special. There are many areas such as sportswear retailing, sports and fitness services, tournament tickets, smart wear, etc. Therefore, simple c2c, b2c or o2o cannot be very good. Meet the needs of the sports market. Therefore, many giants have taken a fancy to socialize users.
According to analysts in the industry, sports socialism is not as simple and crude as social communication of strangers, and it can acquire a large number of seed users. Instead, it requires professional training after the acquisition to enter the growth period. At the same time, sports socialization is not just about sharing your own sports scores with friends, it is more simple. It is through aggregating sports people and like-minded friends. Users can use it to simultaneously capture texts and short videos to track movement knowledge. This is more like Is a community about sports.
For example, to move, it is to invite hundreds of athletes, professional athletes, and fitness coaches to settle in and build a professional mobile sports community. Through the sharing of these professional sports users, it gradually becomes sticky to ordinary users, which in turn inspires users and Social needs between users.
O2o into sports social profit points
Yun Gao, the founder of Yungao, believes that it is difficult for sports social networking to be realized in the form of traditional social networking such as games and membership, because the amount of users will not be particularly large, users will not be recognized because of their membership, and the monetization method will require the development of the sports o2o market.
In Yungao, more than 600 golf courses have been included in all cities in China. This is because golf courses can be booked off-site, making them ideal for travel and vacations. This just needed to aggregate the early large number of golf users. According to reports, in 2014, Yungao's platform trading volume increased by more than 10 times to 100 million yuan, of which 90% of the transaction volume was obtained through the booking of stadiums, and among them, off-site reservations became the main source of orders.
However, it is understood that, despite the large amount of transactions, Yungao is still not profitable. Yun Gao coo Leon said that the current cooperation model with various golf courses is mainly to extract a fixed commission ratio, the platform's profits are invested in the user's subsidies, such as through a 1 yuan golf experience, 99 yuan golf course and other activities, driving range free use Other functions, hope to gather some of the beginners of golf. The main users of the platform are the post-70s and the 60s. In the future, we hope to attract more people such as 80s and 90s to popularize golf among them.
Li Ang example: For example, in the golf driving range in Shenzhen Xili, 80% of the users in the afternoon are users of Yungao, and 15% of them purchase golf accessory products here. He introduced that the core users of golf in our country are about 600,000 people, and that Yungao has already aggregated 200,000 golf players and it already has the basic attributes of the community. At the beginning of this year, Yungao increased the functions of coaching, online shopping, and community. Explore the o2o in the golf field by exploring the social modes of sports and expanding potential users.
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