Jintang Award Zhang Hongyi: Becoming an award that every designer is proud of

Head of the organization of the Golden Church Award, Executive Director of Guangzhou International Design Week, and IFI ISAC member Zhang Hongyi

Design creates value, design creates life! In China, the awards for interior design are not well known, but it is courageous to suggest that all judging processes are not linked to any fees, do not accept any sponsor's exclusive title sponsorship, and do not receive any design awards for the participants' registration fees, but there are only a handful. Among them, the Golden Church Award is one of the most special ones. At this point, the Jintang Awards national tour circuit came to Wenzhou. The reporter interviewed the person in charge of the organization of the Golden Church Award, the executive director of Guangzhou International Design Week, and Mr. Zhang Hongyi, member of the IFI ISAC.

Reporter: First of all, welcome the Jintang Awards tour to Wenzhou! In fact, I have a question, because there are very few awards, especially design awards, which will choose the situation of the national tour to promote, and I see your itinerary, the schedule is very close, how did you get it? Want to choose the form of this road show to promote the award?

Zhang Hongyi: Because there is no real communication between people and face-to-face in any communication, it is so easy to be accepted, to realize the communication that communication should be realized. Only when faced face-to-face, can we avoid deception the most, because our awards are not deceptive, completely open and fair, so we have the confidence and the sincerity to face all the designers and make the most direct communication with them.

Reporter: You said that the Jintang Award is completely fair and open. I also learned that the Golden Hall Awards specifically mentions that it is completely free to sign up, refuses title sponsorship, and is not linked to fees. How did you choose to adopt this completeness and interest? Unrelated way of awards?

Zhang Hongyi: Because I think that this award will be an award that every designer can be proud of in the future. If you are doing this kind of mission, then this is a kind of "tiandao". You can get "Tiandao", the "Tao" will bring "Faith Nature", and what nature brings us is "If you come", the so-called "If you come" is Buddha, that is, you want to have something, want to have What is there?

Reporter: Although the Jintang Award has the foundation of the Golden Sheep Award in the early stage, it has been very successful after the transformation in the past two years. You have just introduced many achievements and support of the Jintang Award, but in the end, it is away from your mouth. The degree of Taoism is natural. There is still a gap between the degree of "everything comes". What kind of situation do you think is the real thing that you say "everything comes"?

Zhang Hongyi: This question is really good. There are three main points in our development direction:

1. Internationalization. We will let him grow through a few years of development, in the hope that the future can go abroad, so that foreign designers are proud to receive this award.

2. Tooling. We are already doing this now, but the road ahead is still very long. The so-called toolization is that anyone who wants to decorate and want to find a designer, then he will first think of the online to find relevant information, and the direction of the future Jintang Award is such a direction, when anyone wants to design He will first think of the website of the Golden Hall Award to retrieve relevant information, designers and design materials at home and abroad.

3. Trading platform. The future Golden Hall Award must be an international trading platform. Once it has become instrumental, it will certainly become a trading platform in the future. If the owner needs to design a transaction, he will first think of us.

Therefore, the future of the Golden Church Award is still very long, and we still need to keep working hard!

Reporter: Ok, thank you very much for accepting our interview. I also hope that the development of the Golden Church Award will be better and better to achieve your goals.

Zhang Hongyi: Thank you!