20 years is enough time to grow a generation. 20 years is also a mark of a company from cowardice to glory. Everyone is a passenger in the face of time. The hurrying traveler always falls behind the calm; the Mercedes-Benz horse falls behind. The persevering camel continues to move forward, and life is like this. The same is true for running a business. Only by moving unswervingly toward a goal will it succeed. Success does not lie in the size of strength, but in how long it lasts. ——Glorious lighting Lian Zhigang interview
Gorgeous Lighting Chairman Lian Zhigang Only do one thing in life
The strength of persistence is reflected in this mature middle-aged man. "I started to sell lamps in 1988. I officially went to the sea in 1990. After 20 years, I never thought about anything else. I just wanted to do the lights. I think No matter what industry you are engaged in, as long as you can continue to persist, you can accumulate deposits in an industry. You can only do one thing in your life, and you can stand up to it, so that you can succeed."
Lian Zhigang not only said this, but also did so. With more than 20 years of persistence, the gorgeous lighting has grown from the original individual store to today's largest one-stop shopping experience supermarket in China. As a successful person in the eyes of others, Lian Zhigang did not stand still, but actively developed his own business and built his own business empire. "At present, the operation mode of gorgeous lighting is constantly improving. The next step is to All provinces and cities in the province opened branches, and the gorgeous lighting in the province to do deep, thorough, fine, fine, and bring gorgeous service to Henan consumers."
Take the lead in implementing the price tag and formulating industry rules
"In 2005, our gorgeous lighting began to be clearly priced, and the same city to buy expensive three times to make up the difference, the purpose is to save time and worry for customers, make lighting purchases simple and clear, so that consumers enjoy more in the process of buying lights "Pleasant pleasure." "At present, many of the industry's peers are responding to the clear price, and are pursuing this sales model." In my opinion, this is undoubtedly a gorgeous standard of service quality for the industry.
Industry resource integration will be the trend
In answering the reporter's question about the status quo and future trends of the industry, Lian Zhigang mentioned these four words “resource integrationâ€.
"Future soft clothing will be combined with lighting. The concept of soft decoration will be very hot in the next five years, and lighting is a very important one in soft clothing. But now gorgeous can only provide perfect one-stop use. In the light of the light ending plan, we will focus on the soft assembly and gradually improve our softness."
"Taking the "Sanli Alliance" we just launched, for example, many customers will have such a tacit understanding when buying products, that is, to buy lamps to gorgeous, buy furniture to Kelly, buy curtains to Dai Li, The customer's needs gather together our three businesses that operate different products. Our three alliances, resource sharing, will ultimately bring greater benefits to consumers, and provide consumers with better soft-packing solutions for customers. Buying comfort, so it can be said that industry resource integration will be a trend in the future."
Temporary depression in the market is a good thing
"The depression of the real estate economy has a great impact on our lighting industry, but I think this is a good thing. Now there is a surplus of production and operation in the entire lighting industry. At this time, this kind of economic depression appears, which can realize the industry. Reshuffle, some powerful companies can survive, which not only avoids excessive expansion of the industry, but also integrates industry resources to avoid waste of resources."
Reporter's postscript:
In the words of Lian Zhigang’s answer to the reporter’s question, the words “customer†and “service†are used throughout, and we vaguely feel that this is a person who permeates the interests of consumers and the concept of serving consumers. Gorgeous lighting is a company that really serves the service. In the 20 years of operation and continuous growth, there are laughter and sweat. It is the gorgeous people represented by Lian Zhigang who have exchanged the reputation and industry status of gorgeous lighting with unremitting efforts and warm and thoughtful service. We have reason to believe. The gorgeous lighting will be better tomorrow, and such a company is worthy of our attention.
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