Cherry Blossom Zhang Yongzheng: Always upholding innovation, quality and service

[Reporter]: I am very pleased that Mr. Zhang can accept our interview. First of all, I would like to ask Mr. Zhang to introduce us to the participation of the Taiwan Famous Brand Exhibition in Guangzhou, including what new products and new technologies will be brought?

[Zhang Yongzheng]: Our cherry blossoms have brought several new products to the Guangzhou Famous Products Exhibition. Whether it is the gas water heater condensing EL6F92, its energy consumption has exceeded 103%. We also have a range hood, platinum foil cover 3993. It is more in line with the current design concept of young people, a streamlined concept to design, and then our stove 6932 is one of the few energy-saving stoves, because this series of thermal performance has reached more than 60%. Thermal efficiency, this time our cherry blossoms are mainly brought to the “Wish Kitchen Life Experience Pavilion”. The main concept of this experience pavilion is to experience the first thing in consumption.

Cherry Blossom Marketing Director Zhang Yongzheng

Why do we want to do "experience first in consumption"? Because our store is basically a simple product display, I think our "experience first" concept enables consumers to not only achieve a visual experience in the kitchen living museum, but also a functional experience, plus the use of Experience, through these three aspects of the experience, to convey to the consumer, he came to our life experience museum, you can directly buy the products he needs, the products that the consumers buy back are exactly what he needs, we hope to experience The museum brings consumers a new era of “experience first in consumption”.

[Reporter]: I just visited our booth and found a lot of products that I can experience. I know that in addition to participating in this famous exhibition, Sakura also participated in the Taiwan Famous Exhibition in Shenyang before, compared with Shenyang before. What is the difference between the famous exhibition and the exhibition that was held in Guangzhou today?

[Zhang Yongzheng]: I think I just introduced our new store called “Wei Kitchen Life Experience Museum”. In Shenyang, we basically only showed a simple kitchen life experience museum. Now we are in Guangzhou, we are Also included the whole kitchen. All the products that contain our cherry blossoms are also exhibited at our exhibition.

[Reporter]: This time I participated in such an exhibition in Guangzhou. I know that before we cherry blossoms, we established a wholly-owned subsidiary, Shun Shun, in Foshan. What kind of relationship does this have with Cherry Blossom?

[Zhang Yongzheng]: Basically, our Shunde in Foshan is our second factory. The first one is in Kunshan, Jiangsu, and the second is in Shunde. It is basically responsible for production and should be a production base.

[Reporter]: I know that Sakura Kitchen & Bath has always been very concerned about service. I don’t know if Mr. Zhang has noticed that there is a phenomenon in society. Many criminals use the Internet or other means to release some maintenance information. For example, cherry blossom specialization or brand specialization may damage the interests of consumers and the interests of brands. I don’t know if Zhang has any good suggestions for consumers, so how can you tell the truth? ?

[Zhang Yongzheng]: I think these unscrupulous elements also endanger the rights and interests of consumers. At present, our cherry blossoms are also facing this difficulty. I think we should use these laws as a way to make our laws a legal way. At present, there are several lawsuits that are actually in the courts. Basically, we have all achieved the final success. Basically, we require these unscrupulous manufacturers to compensate for certain situations or financial compensation. For these anti-counterfeiting, our cherry blossoms are never soft. If we find that we must use the most severe punishment, we will use a legal approach to solve it.

I also want to appeal to our consumers to recognize our logo, like our flower, with five red petals on it, and green underneath, with "SAKURA". Some unscrupulous elements will also make a slight change in these green words, confuse our consumers, I think consumers can actually go to our regular channels, our stores or our direct sales stores to buy our goods, I think this will also ensure the rights of our consumers.

[Reporter]: You mentioned it just now. If we participate in the exhibition, we will also incorporate the concept of the whole kitchen. I want to know the advantages of the whole kitchen of Sakura compared with other brands specializing in kitchens.

[Zhang Yongzheng]: The whole kitchen has actually developed a 20-year history in Taiwan. The journey is also very long and has considerable experience. In 2008, we established a more modern kitchen kitchen factory with more than 20,000 square meters in Kunshan. This professional factory has also won the honor of a demonstration production base. I think our overall kitchen also has a concept that is an overall optimized solution. The role of our consultants will help consumers to provide everything from design and production. The most professional service communication and consultation, I think one-on-one consultation can also bring the whole kitchen that he needs most, and the whole kitchen he imagined.

[Reporter]: You can make a good integration with our other products. You just said that cherry blossoms have been in the 25-year history. Since 1994, they have entered the mainland market. I want to know that after the cherry blossoms entered the mainland market in 1994, I have felt that the cherry blossoms have some very big growth in the past decade. ?

[Zhang Yongzheng]: We came to mainland China in 1994, and it has become a high growth period in 2000. Then we reach our present. In fact, basically this industry has reached a relatively mature field of independent development and independent design. I think that our cherry blossoms, in fact, regardless of various products or designs, will also be designed in a special way in our domestic market.

[Reporter]: I am very grateful to Mr. Zhang for accepting our interview. We also expect Sakura to launch more and better new products. We will continue to pay attention to the development of cherry blossoms. Thank you.

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