At present, the furniture industry is affected by the economic environment, sales profits are getting thinner and thinner, and operating costs are increasing year by year. By visiting many furniture stores in China, we have seen that some stores are booming and full of vitality, the shopping guides are full of energy, and the management of the store is well organized. Some stores are very deserted, sales are not uplifted, and the shopping guides are listless and declining. After careful analysis, we can easily find the problems of these stores. By discovering the problem, we are looking for ways to increase the profitability of the furniture store.
First, talk about the problems in the furniture store.
1 Turn a blind eye to the rapid changes in the industry and shut out new ideas and methods. The strategy is not clear enough, the ideas are not clear enough, the goals are unrealistic, the decisions are not scientific and decisive, and the marketing strategy is not systematic.
2 The management of employees only focuses on the process of not paying attention to the process and creating performance with light performance. Adopting a simple salary model and not paying attention to the career development of employees leads to low employee loyalty and high turnover rate.
3 product image, ignoring the image of the mall, the price is not heavy value.
4 Excessive promotion, lack of core competitiveness. In the promotion of means, all kinds of tricks, hype concept, shopping price, and ultimately form a vicious circle can not extricate themselves.
5 Resale, before and after the sale. When selling products, it is so horrible that consumers will compete after the use of the problem, the after-sales service management is too rough, and it is not up to the level of marketing services.
6 There is no customer development and maintenance system that “creates customers and retains themâ€. It is not good at using customer data databases to introduce customers and carry out various marketing activities.
7 Various management and monitoring mechanisms are not perfect, inventory backlog, poor capital flow, and low work efficiency. Their own advantages are constantly lost, and the business focus is dispersed without “focusâ€.
Secondly, the analysis of the profit must highlight the advantages
Profit is the lifeblood of the company and the protection of employees. Therefore, furniture companies must do four things, the first is sales; the second is to control costs; the third is to increase product added value; the fourth is to create customers and retain them. Because the competition of sales terminals has gradually turned to the competition to create customer terminals.
Furniture store performance to improve profits, must highlight four advantages:
1. Product influence. Attract consumers through brand planning, product style and quality;
2. Display attraction. Fully display the characteristics of the product in a limited space, attract customers' attention and generate impulses for shopping;
3. Shopping guide marketing power. Improve the shopping guide transaction rate in an all-round way; manage operational power. Grasp the details of the business and let the performance change with management;
4. Market expansion. Develop new customers, new markets, and increase the number of customers in the store.
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