The Bohai Sea Summit Forum seeks the breakthrough of Hebei furniture industry

On October 17, 2011, Lu Ding Ji, the Bohai Furniture Industry Summit Forum was held at the Zhuo Da International Exhibition Center in Shijiazhuang. Zhu Changling, Chairman of China Furniture Association, Li Fengqi, Chairman of Hebei Furniture Association, Chairman of Henan, Shanxi Furniture Association, Sun Shuangyu, Chairman of Dongming Furniture Group, Mi Chibing, Chairman of Mie Furniture Group, Jia Ran, Chairman of Blue Bird Furniture Group, etc. Eminent personalities and more than 200 furniture manufacturers participated in the forum. In addition, the organizer Hebei Furniture Association also invited a lecture by Li Jun, a well-known professor at Nanjing Forestry University.

Zhu Changling, chairman of the China Furniture Association, briefly described the overall development of the Chinese furniture industry in the past five years. Taking Guangdong furniture and Sichuan furniture as examples, the paper explores the road of “development first and then bigger”, and encourages Hebei furniture enterprises to carry out transformation and upgrading of enterprise management, product production and marketing channels. And from many aspects, it has been demonstrated that the rapid growth period of the furniture industry can last for a long time, and it has injected a potent agent for the development of Hebei furniture.

2011 Bohai Furniture Industry Summit Forum

Li Fengqi, chairman of the Hebei Furniture Association, said that, Hebei furniture and even the Bohai Furniture Industry must be built from four aspects.

First, the transformation of ideas and concepts.

Second, in the context of diversified sales channels, we must be brave in trying and accepting new marketing models.

Third, increase human investment.

Fourth, strengthen the construction of information technology.

Li Fengqi also said that is talent-oriented. The Hebei Family Association is negotiating with some colleges and universities in Shijiazhuang to open a special training for the furniture industry, and fundamentally solve the shortage of talent in the furniture industry.

Jia Ran, chairman of Xingtai Bluebird Furniture Group, talked about the successful experience of the Bluebird furniture brand for more than 60 years. Bluebird Furniture has a wealth of experience in corporate development as the only two furniture brands in China with more than 60 years of experience. Jia Ran’s speech played a very important role in Hebei Furniture’s own brand awareness.

“Transformation, upgrade, and rise” is the theme of the 2011 Bohai Furniture Industry Summit Forum. During the forum, China Northern International Woodworking Machinery and Furniture Raw Materials Expo was held at the same time, which is a rare opportunity for Hebei furniture manufacturers.

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