This site will list all the timepieces of the IWC's relevant information, in addition to providing detailed pictures and interactive elements, but also allow website users to experience the superb Craft Kingdom countries. At the same time, the website will provide rich and colorful images and content to lead the love table to explore the little-known areas. In addition, online visitors can browse the contents of the internationally renowned WATCH International magazine online. "We are very much looking forward to the launch of the new iwc.com website and hope to give our customers a new perspective to explore our world.The website's editorial style and innovative product display all reflect our meticulous attention to the details of the watch As well as dedication and enthusiasm for the art of watchmaking, "said Karoline Huber, director of marketing and communications. After careful consideration, IWC decides to extend the content of the website from the display of watch products to all aspects related to the brand; to share the programs and activities of brands and partners, to brand activities around the world, to personalize special experiences, Staff experience to share. To provide its customers with a great user experience, iwc.com cleverly utilizes the latest web technologies, including HTML5, to integrate features such as social platforms and mobile phone browsing, and to lay a good foundation for continued technological innovation in the future. "Over the past few years, there has been a dramatic shift in the way people experience and interact with luxury brands in the digital world, from one-way communication from past branding to customers, to conversations and interactions spanning multiple channels. The iwc.com website and other platforms are being created to deepen interaction with lovers and strengthen our connections with owners of watches. "Dominic Weir, Head of Consumer Marketing. After working with Undercurrent, a digital technology strategy company in New York, IWC decided to extend the content of the website beyond the scope of watch products. "IWC companies and those collecting IWC timepieces are not just about watch information, but we are working with the IWC team to develop a richer and more engaging browsing experience on the site that allows site users to explore and share Personal perspectives on design, brand history, watchmaking techniques and craftsmanship IWC is passionate and forward looking at the media and is able to work with IWC to bring to our team. "Undercurrent co-founder Josh Spear )Say. To achieve this vision, IWC cooperates with Odopo, a San Francisco-based digital technology company. The company is an expert in creating a platform for innovative brands, and we will continue to work together in the coming years. "We think the iwc.com website will change the way customers look to the luxury web browsing experience." The site interprets the quintessence of the IWC watch in a unique way: combining elegant watchmaking techniques, craftsmanship, classic design and innovative features Show you what's going on, "said Tim Barber, founder and creative director of Odopod.