Application of Naxi Pictographs in Packaging Design (I)

Abstract: The Naxi hieroglyphs contain a unique artistic beauty, rich in figurative beauty and formal beauty. From the perspective of visual communication, Naxi pictographs have the functions of information dissemination and visual aesthetics in packaging design. Combined with the analysis of design examples, Naxi hieroglyphs can be graphically patterned in the packaging design to complement the text and graphics, and the package design can be nationalized while effectively functioning to disseminate packaging information.

Keywords: Naxi; hieroglyphs; packaging design

The Naxi hieroglyphs are an ancient hieroglyph that is still used by the Naxi people in China. Naxi hieroglyphs stop at the stage of development between picture notes and ideograms. With its unique shape features, it becomes a cultural treasure with extremely high academic value. Naxi hieroglyphic characters are born out of pictures, and have the styling features of simple drawings. From the perspective of artistic aesthetics, they are visual art images with high aesthetic taste and value. If this type of hieroglyph can be properly applied to the relevant product packaging design, it will enable the product to exhibit a unique charm of the national art and attract consumers' attention.

1 The Beauty of Art Contained in Naxi Pictographs

1.1 The Specific Beauty of Naxi Pictographs

The greatest feature of the Naxi hieroglyphs is their pictographic nature. In the Naxi language, the hieroglyph is called "sengyu". It means the traces of wood and stone. It means that this kind of writing is written in the form of a picture. See wood and wood and stone and stone. From this, it can be seen that Naxi script is a kind of pictographic symbol. Basic text. The hieroglyphs in the Naxi hieroglyphs account for more than half of the total number, including the characters J, such as pictographic, knowing, fitting, and translation. These words are not only the symbol of the abstract idea but also the figure of the concrete thing. The Naxi hieroglyphs follow. The concept of object-seeking images, each of the pictographic symbols comes from nature, comes from life, and is a point and a line drawn from figurative things. For example, many Naxi hieroglyphs related to the herringbone character are described by refining the specific morphological characteristics of the person into a free curve, so that the curve implies the beauty of human movement, and the contours and postures of the human body are portrayed in a concrete and vivid manner. A form of the beauty of life movements, such as running. These two words are asked to describe the movement of the human body in a lifelike manner, and the number of strokes has reached the artistic effect of divine appearance, reflecting hieroglyphs. The characteristics of the book also painted, as shown in Figure l.

1.2 The beauty of the form of the Naxi hieroglyph

Various abstract points, lines, and faces constitute the rich and varied Naxi pictographs, and many of the texts have a certain degree of formal beauty in structure. In the natural world and in life, various things with symmetry, repetition, contrast, and other regularities are evident. When Naxi hieroglyphs extract abstract elements to represent the natural world and people’s own lives, they unconsciously make these words formally. In terms of beauty, the formal beauty of the Naxi hieroglyphs refers to the regular combination of the lines of the structure and the beauty of the body. For example, symmetry, repetition, contrast and other forms of beauty are fully reflected in the Naxi hieroglyphs. Because the human body presents a lot of symmetry, the text of the human body is described in the Naxi hieroglyphs, for example. Herringbone, eye, etc. are all symmetrical forms. Describe some of the nature of the material, such as the animal's feathers, plant foliage, etc. These originally have repetitive nature of the material, which appears in the Naxi hieroglyphs with a lot of words with repeated beauty, such as. Rain words, etc., as shown in Figure 2.

2 Application of Naxi Pictographs in Packaging Design

2.1 Nationalization of Naxi Pictographs and Packaging

More and more successful cases have proved that packaging that combines the packaging design with the national culture and reflects the cultural characteristics and aesthetic level of the nation is often particularly popular. The Naxi hieroglyphs are symbols of Naxi ethnic culture. In the packaging design, these symbolic hieroglyphs can convey special interests and emotions. Not only do they have a modern design style but also reflect the national temperament and idea. In applying Naxi hieroglyphs to packaging design, it is first necessary to unify form and content. Naxi characters are unique symbols of the Naxi people. Therefore, in packaging design, it is best to apply them to the packaging of special products related to the Naxi people. The appropriate name and nature of the products are used. While taking the artistic value of the Naxi hieroglyphics, Highlights the geographical characteristics of the product and increases the affinity of the product packaging. Second, while applying the Naxi pictographs to the packaging design, we should also pay attention to the structural design of the packaging. For example, in the selection of packaging materials, we can consider the use of bamboo, rattan, brown, grass, wicker and other materials of Chinese folk traditions to woven into the packaging, reflecting a natural unadorned beauty, and the primitive simplicity of the Naxi-style hieroglyphs. The beauty should be mutual. Finally, in the specific design, Nasic characters should also be considered in conjunction with other factors in the packaging design, such as packaging colors, graphics and other elements, so that the Naxi hieroglyphs organically integrated into the packaging design, rather than appear unexpected.