Many people may not be unfamiliar with the positioning of hot technology. This kind of anti-counterfeiting technology has been widely used in carton packaging in the field of medicine and daily chemical, such as "Yunnan Baiyao" in the field of medicine and "full of Ting in the field of daily chemical industry." "Soap and other products have applied this technology to improve the display effect and security of products.
Recently, Yili Group also used positioning hot technology on its "fresh milk slices" products. It is understood that Yili Group's move is mainly due to the following reasons:
1. Positioning the hot box can improve the shelf display effect of the product. Positioning hot marks is more beautiful than ordinary laser effect labels, which helps improve product quality.
Second, help establish brand effect. As we all know, there are many dairy products manufacturers have milk tablets products, in improving product quality, while different packaging can also be used as a publicity point to make their products unique.
Third, you can improve the security effect. The application of positioning hot technology has greatly increased the threshold for fraud, and safeguarded the interests and image of the company.
Source: Export Goods Packaging
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